• Jan 12, 2009
Click above for high-res live images of the 2010 Ford Taurus

After Ford revealed the new 2010 Taurus this morning at the Detroit Auto Show, it sent out a press release with full pricing information for each model. As we mentioned earlier, the base price of Ford's new flagship sedan in SE trim is the same $25,995 as the 2009 model. For those looking for more toys in their car, Ford is still offering the SEL and Limited models at $27,995 and $31,995 respectively. The two upper trim levels can be had with paddle shifters for the 6-speed automatic, a first for the Taurus. We'll probably have to wait until closer to launch to find out how much goodies such as the cross traffic warning system, adaptive cruise control and collision mitigation will cost. The other big unknown remains the cost of the EcoBoost 3.5L V6 and its 350 hp. That's a Taurus we can't wait to try.


[Source: Ford]

PRESS RELEASE

2010 Ford Taurus delivers new design, class-leading technologies and features at an affordable price

· Ford's new flagship, the 2010 Taurus, will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans

· Available this summer, Taurus features an impressive suite of technologies never before offered in the non-premium large car segment including Cross Traffic Alert, Collision Warning, MyKey™ parental programmability, EasyFuel™ capless refueling, SecuriCode™ Keyless Entry, Ford SYNC® and Voice-Activated Navigation with SIRIUS® Travel Link™. Other features new to Taurus include Adaptive Cruise Control, Blind Spot Information System (BLISTM), Rain-Sensing Wipers and Intelligent Access with Push Button Start

· The new Taurus is available in three trim levels: SE, SEL and Limited, offering customers more choice and convenience with unmatched technology with the Ford brand value



DETROIT, Jan.11, 2009 – The new 2010 Ford Taurus delivers industry-leading technologies, exceptional craftsmanship and an award-winning engine packaged in an all-new design that rivals German luxury sedans but at an affordable price.

Available this summer, the new 2010 Taurus will offer three trim levels: SE, SEL and Limited. Starting at $25,995, including destination and delivery, the new Taurus starts out at the same entry level price as the 2009 model.

"Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value," said Jim Farley, Ford's group vice president of Marketing and Communications.

The 2010 Taurus comes standard with Ford's proven Duratec 3.5-liter V-6 and comes paired with a choice of two new six-speed automatic transmissions which includes an option of SelectShift®. This optional transmission offered on the SEL and Limited series features racing-inspired shift control paddles mounted on the steering wheel, while offering the convenience of conventional automatic operation, or a manual shift mode.

The SEL series comes equipped with 18-inch painted aluminum wheels, heated exterior mirrors, supplemental park lamps and chrome exhaust tips. The Limited series adds to the SEL appointments with standard leather seats, 19-inch chrome clad aluminum wheels, 10-way power driver and passenger seats, reverse sensing and a premium sound system with SYNC.

A selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:

* Adaptive Cruise Control
* Collision Warning
* Intelligent Access with Push-Button Start
* SecuriCode™ Keyless Entry
* MyKey™
* Auto High Beams/ Rain-Sensing Wipers
* Easy Fuel™ Capless Fuel Filler
* Blind Spot Information System (BLIS™)
* Cross Traffic Alert
* Ford SYNC®
* Multi-Contour Seats

The new Taurus underscores the Ford brand promise to bring technology to market at an affordable price. It also builds on its legacy of safety leadership by incorporating a comprehensive array of passive and active features to help protect its passengers.

"Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan," said Farley.

Taurus SEL series will begin at $27,995 and the Taurus Limited series will begin at $31,995. The 2010 Ford Taurus will be built at Ford's Chicago (Ill.) Assembly Plant and will be available in dealer showrooms in the summer.




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  • 51 Comments
      • 6 Years Ago
      The 2010 Motor Trend Car of the Year.

      I want one. Make mine blue.

      The only better than the exterior of this car is the interior. WOW! There's no other word than WOW!
      • 6 Years Ago
      "Taurus features an impressive suite of technologies never before offered in the non-premium large car segment including Cross Traffic Alert, Collision Warning, MyKey™ parental programmability..."

      Is it just me or is there some statistic out there that says drivers can't drive anymore, so new cars are coming with dozens of electronic nanny's to protect us from ourselves? I know I do see a lot more inadequate drivers on my commute than I did even five years ago, but have we forgotten that much that we can't check over our shoulders anymore?
        • 6 Years Ago
        Maybe they're are recognizing in a modern era of multiple driver distractions, a few nannies to keep people from damaging their car would be a good thing.

        The MyKey probably will be very attractive to many parnets.
      • 6 Years Ago
      Why can't they just ship Mondeos over from Europe and stick Taurus badges on them, honestly who'd want that if they could buy this: http://www.ford.co.uk/Cars/Mondeo

      • 6 Years Ago
      Looks a little too much like a 2001 Infiniti M45 (Cedric) to me.
      The interiors is excellent, though.

      To me, it just looks too busy: too many superfluous surface details to try and hide the obvious bulk of the car.
      • 6 Years Ago
      I like that they're being aggressive, and a big win in this segment would be a major shot in the arm so this shows their priorities make sense.

      Parts of the car (pretty much the whole side view) look as if designed by committee, at least in pictures. Hope it looks better in person.

      Nice interior.
        • 6 Years Ago
        Agreed - this thing smacks of committee. A big sedan with pick-and-choose styling elements. I keep clicking through the gallery looking for a good angle, but the only thing I'm not completely lost on is the interior, which seems fine.
      • 6 Years Ago
      I think it takes some of the cues of the Euro Fords but upsizes them for the US market. I personally liked the roominess of the Five Hundred/Taurus, it was great for someone 6'4" like me. Plus a huge trunk.

      Anyway, I see they carried a crease over the fuel filler door - why? If that isn't lined up perfectly, it will look like crap. Why create a problem area when no one will notice it unless it's misaligned? That crease can't really add much strength there, I am sure the manufacturing guys just love it. Designers should design for assembly. Not having the crease would not change the look one bit. Better yet, have the designers work at the plant for a month, I'm sure the line workers would love it.
      • 6 Years Ago
      Am I waking up from a 20 year dream/nightmare or is American car companies finally making nice looking cars. First the lacross now this... WTF is going on here. I guess it took em almost going out of business to step their game up. It's about freaking time.
      falcon5768
      • 6 Years Ago
      Wait a minute.... people actually think THIS looks better than the new LaCross.... THIS!?!?!?

      That has to be the most godawful thing I have ever laid eyes on. Seriously anyone who thinks this is nice looking has absolutely no taste.
        • 6 Years Ago
        @falcon5768
        I have to agree with you. The design language on the exterior is all over the map on this one. The interior at first glance is a nice design, but the pictures give an over-all impression of poor materials and the huge swath of plastic on the lower part of the dash is just too much. Maybe better in person? We'll see as I live 1 mile from a Ford Store so I'm sure I'll see these driving around when they are released. I like the look and styling direction of the Flex (not the same category I know) much better than this stylistic mess.
        • 6 Years Ago
        @falcon5768
        I am honestly shocked by all the positive reactions. I've been forwarding some images around my workplace with a "...this is how Ford is going to save itself?" subject line. The dislike has been unanimous. I totally agree with the Saturn/Subaru comments. The overall effect is very 80's sedan, but overworked in a typical domestic Ford way. Ugh.
        • 6 Years Ago
        @falcon5768
        Except that you ARE wrong.
        • 6 Years Ago
        @falcon5768
        (Switches to Gordon Ramsay voice)

        It's Hideous.

        It's Gaudy.

        It's Wrong.

        It's going to kill somebody.
        • 6 Years Ago
        @falcon5768
        i dont really see the relationship between this car and the Saturn L series. i guess you really have to look at it in person if youre a non believer. i did. it looked really nice. some of the photos dont do it justice. i think the guys in the show stands went a little crazy with the armor all.....
        • 6 Years Ago
        @falcon5768
        I thought the new Lacrosse looked hideous, and this looked slick and polished.
        There's no accounting for taste, but luckily, we get to choose from an amazing array of choices in cars in this country, so nearly everyone ends up happy. I've certainly never been forced to buy a car that I thought was ugly.

        Although, my parents did make me drive a minivan when I was a teenager. But hey, it was car, so no grounds for complaint there.
        • 6 Years Ago
        @falcon5768
        I agree. It's a bit a goofy and overdone. Still disproportionate in its demensions and too far off the ground.
        The back reminds me of an LTD from the late 70's.

        What the hell has become of you guys lusting after a family sedan anyway????
        • 6 Years Ago
        @falcon5768
        Falcon,

        You're the one above expressing you love for the 'clean lines' of the Saturn L-series. Your opinion of style is thus invalidated.
      • 6 Years Ago
      I like everything about it except for the REAR!! Come on where is the dual-exhaust? Saving this for the SHO maybe?

      Also, I think the 32k limited version of this car is overpriced. 26-28k is where this car should live in all classes.
        • 6 Years Ago
        Considering an Avalon Limited is ~$40K and the Maxima is well into the 30's base, near 40's for the premium. I would say $32K is pretty strong for this car.
      • 6 Years Ago
      I'm still not feelin' this car sorry. The new Fusion is great so is the new Mustang (esp the GT500). I also liked the Flex. BUT...this one is just too bland and the front/back hangs out wayy too much like a Chevy Caprice cab. And I also don't get Ford's fixation with such an ancient looking dash.

      To sum up -> The new Lacross kills it.

      • 6 Years Ago
      This could have been an attractive car. The details, however, seem all wrong...sort of clumsy here and overwrought there. The lead photo seems to show it off most poorly, like it was drawn quickly and not ever refined. The way the windshield pillars meet the hood and the rear window to trunk both lack grace. The overhangs are too long. The rear door C pillar section could have been innovative with some additional refining. What happened to the 2010 Taurus concept leaked in those grainy photos? Someone went and messed it up. Ford, take a look at the 2010 LaCrosse and the 2010 SRX if you want to see what a more deft touch can do in going from concept to real world. This is sad. I wanted to see the Taurus rise again. Oh well.
      • 6 Years Ago
      I'm considering the Taurus SHO, possible Fusion SVT GT, and LaCrosse CXS.

      Don't lose me Ford, not now when you haven't had me for so long.
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