Detroit 2009: Ford announces full pricing for 2010 Taurus
by Sam Abuelsamid on Jan 12th 2009 at 8:29AM 
Click above for high-res live images of the 2010 Ford Taurus
After Ford revealed the new 2010 Taurus this morning at the Detroit Auto Show, it sent out a press release with full pricing information for each model. As we mentioned earlier, the base price of Ford's new flagship sedan in SE trim is the same $25,995 as the 2009 model. For those looking for more toys in their car, Ford is still offering the SEL and Limited models at $27,995 and $31,995 respectively. The two upper trim levels can be had with paddle shifters for the 6-speed automatic, a first for the Taurus. We'll probably have to wait until closer to launch to find out how much goodies such as the cross traffic warning system, adaptive cruise control and collision mitigation will cost. The other big unknown remains the cost of the EcoBoost 3.5L V6 and its 350 hp. That's a Taurus we can't wait to try.
Gallery: Detroit 2009: 2010 Ford Taurus Live
[Source: Ford]
PRESS RELEASE
2010 Ford Taurus delivers new design, class-leading technologies and features at an affordable price
· Ford's new flagship, the 2010 Taurus, will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans
· Available this summer, Taurus features an impressive suite of technologies never before offered in the non-premium large car segment including Cross Traffic Alert, Collision Warning, MyKey™ parental programmability, EasyFuel™ capless refueling, SecuriCode™ Keyless Entry, Ford SYNC® and Voice-Activated Navigation with SIRIUS® Travel Link™. Other features new to Taurus include Adaptive Cruise Control, Blind Spot Information System (BLISTM), Rain-Sensing Wipers and Intelligent Access with Push Button Start
· The new Taurus is available in three trim levels: SE, SEL and Limited, offering customers more choice and convenience with unmatched technology with the Ford brand value
DETROIT, Jan.11, 2009 – The new 2010 Ford Taurus delivers industry-leading technologies, exceptional craftsmanship and an award-winning engine packaged in an all-new design that rivals German luxury sedans but at an affordable price.
Available this summer, the new 2010 Taurus will offer three trim levels: SE, SEL and Limited. Starting at $25,995, including destination and delivery, the new Taurus starts out at the same entry level price as the 2009 model.
"Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value," said Jim Farley, Ford's group vice president of Marketing and Communications.
The 2010 Taurus comes standard with Ford's proven Duratec 3.5-liter V-6 and comes paired with a choice of two new six-speed automatic transmissions which includes an option of SelectShift®. This optional transmission offered on the SEL and Limited series features racing-inspired shift control paddles mounted on the steering wheel, while offering the convenience of conventional automatic operation, or a manual shift mode.
The SEL series comes equipped with 18-inch painted aluminum wheels, heated exterior mirrors, supplemental park lamps and chrome exhaust tips. The Limited series adds to the SEL appointments with standard leather seats, 19-inch chrome clad aluminum wheels, 10-way power driver and passenger seats, reverse sensing and a premium sound system with SYNC.
A selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:
* Adaptive Cruise Control
* Collision Warning
* Intelligent Access with Push-Button Start
* SecuriCode™ Keyless Entry
* MyKey™
* Auto High Beams/ Rain-Sensing Wipers
* Easy Fuel™ Capless Fuel Filler
* Blind Spot Information System (BLIS™)
* Cross Traffic Alert
* Ford SYNC®
* Multi-Contour Seats
The new Taurus underscores the Ford brand promise to bring technology to market at an affordable price. It also builds on its legacy of safety leadership by incorporating a comprehensive array of passive and active features to help protect its passengers.
"Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan," said Farley.
Taurus SEL series will begin at $27,995 and the Taurus Limited series will begin at $31,995. The 2010 Ford Taurus will be built at Ford's Chicago (Ill.) Assembly Plant and will be available in dealer showrooms in the summer.
Reader Comments (Page 1 of 3)
AK 7:32PM (1/11/2009)
Nice design, but anyone else think that it looks a little like a Subaru Legacy from the front corner? I think it might be the grill.
Reply
JN 8:47AM (1/12/2009)
Ummm ... no.
falcon5768 8:52AM (1/12/2009)
Looks more like the late Saturn L series to me except uglyfied to loose all the clean lines.
http://www.edmunds.com/pictures/VEHICLE/2003/Saturn/100086191/2003.saturn.lseries.9707-396x249.jpg
elpepe 9:14AM (1/12/2009)
The only real problem I have with recent Ford and Lincoln designs are the ridiculously large rear overhangs. Really bugs me. And the front ones aren't that great either....
Noidor 9:27AM (1/12/2009)
Front end has got NOTHING to do with the styling of the rear. Modern in the front and retro in the back. They screwed it up, but not too badly. Of course Taurus is product aimed at an older audience.
jcar302 10:41AM (1/12/2009)
Before i read the title, i too thought of the subaru.
Is this the first time we are seeing pics of this car?
First time for me, i like it.
Randy 11:02AM (1/12/2009)
Not really! I don't see it..
Is it a specific line?
I really like this car! This is simply stunning! I actually want to buy a 2010 Ford Taurus and I'm more of a Mustang / Charger / Camaro kinda a guy.....
cFoo 11:34AM (1/12/2009)
Nope! the front is way better.
I'm actually impress with the new design directions at Ford. It's almost as if Ford ditched all their designers, sending them to Honduh/Acugly. They may just survive the storm.
Cash 5:14AM (1/13/2009)
Subaru? No. .
Volvo? Yes.
Tang 10:00PM (1/11/2009)
The only thing this car is missing is real dual exhaust.
Reply
K Ryan Hasse 8:39AM (1/12/2009)
I saw this car, and literally said "wow" out loud. IMO, it's easily the best looking in its class. I'm turning into a Ford fan of late, especially since they didn't take the bailout money (yet...).
Reply
fosterdad 8:43AM (1/12/2009)
The 2010 Motor Trend Car of the Year.
I want one. Make mine blue.
The only better than the exterior of this car is the interior. WOW! There's no other word than WOW!
Reply
Gator 8:43AM (1/12/2009)
It's amazing how quickly they can demonstrate why they don't need any bailout money. Their lineup is really starting to shaping up.
Reply
jackson liu 8:44AM (1/12/2009)
SEL!!! that's the one to buy!
Reply
akboss 8:48AM (1/12/2009)
"Taurus features an impressive suite of technologies never before offered in the non-premium large car segment including Cross Traffic Alert, Collision Warning, MyKey™ parental programmability..."
Is it just me or is there some statistic out there that says drivers can't drive anymore, so new cars are coming with dozens of electronic nanny's to protect us from ourselves? I know I do see a lot more inadequate drivers on my commute than I did even five years ago, but have we forgotten that much that we can't check over our shoulders anymore?
Reply
novanglus 8:52AM (1/12/2009)
Maybe they're are recognizing in a modern era of multiple driver distractions, a few nannies to keep people from damaging their car would be a good thing.
The MyKey probably will be very attractive to many parnets.
falcon5768 8:49AM (1/12/2009)
Wait a minute.... people actually think THIS looks better than the new LaCross.... THIS!?!?!?
That has to be the most godawful thing I have ever laid eyes on. Seriously anyone who thinks this is nice looking has absolutely no taste.
Reply
SKluck 8:54AM (1/12/2009)
Usually when you are the only one expressing an opinion, it is you that is wrong.
falcon5768 9:19AM (1/12/2009)
Except I am not wrong. I am sure a bunch of Ford fanboys are going to love this trash but its going to go no where against the Asians or Europeans and even GM might trounce it.
Its a UGLY car. You have to be blind to think it looks good. As I said earlier its a uglified Saturn L series with a new front. The lines are almost completely the same. Usually when your trying to get people to buy your cars, you dont ape the other brand thats doing bad.
henrykrinkle 10:12AM (1/12/2009)
Except that you ARE wrong.