Detroit 2009: Toyota shows off 2010 Camry

Click above for a high-res gallery of the 2010 Toyota Camry
In addition to the 2010 Toyota Prius and iQ-based FT-EV, ToMoCo is taking the wraps off the redesigned 2010 Camry at the Detroit Auto Show later today. Due to go on sale this March, the restyled Camry offers the same soul-sucking practicality and Maytag levels of usability as its forbearers, but features a few engineering and design tweaks to bring it into the next decade.
On the outside, the 2010 Camry receives a new front bumper with enlarged air intakes, uprated headlamps and a set of restyled taillights. The XLE model includes 16-inch, ten-spoke wheels, while the SE rolls on 17-inch hoops and the base LE makes due with wheel covers. Inside, a new optional stereo with USB port, Bluetooth, satellite radio, single CD and MP3 capability is fitted, and Vehicle Stability Control is now standard on all models. The Camry Hybrid gets a slightly reworked fascia, along with a new gauge cluster and silk protein/synthetic fiber cloth seats that Toyota claims are more gentle on the skin.
Under the hood of the base Camry, LE and XLE models is a refreshed, 169-hp 2.5-liter four equipped with VVT-i. The SE model uses the same engine, but comes packing another 21 hp and can be had with either a six-speed manual or six-speed automatic gearbox. Both the 268-hp, 3.5-liter V6 and the hybrid drivetrains soldier on unchanged.
Hit the jump for all the details and check the gallery below to see the tweaks for yourself.
UPDATE: Gallery of live shots added.
Gallery: Detroit 2009: 2010 Toyota Camry
Gallery: 2010 Toyota Camry
PRESS RELEASE
Toyota Introduces 2010 Camry at the 2009 North American International Auto Show
DETROIT, January 11, 2009 - - The 2010 Camry is on display for the first time today at the North American International Auto Show (NAIAS). As the best-selling passenger car in America for seven years running and 11 of the past 12 years, Camry continues to redefine standards for comfort and performance.
The 2010 Camry and Camry Hybrid scheduled to go on sale in March, have an array of enhancements, inside and out, including exterior styling, performance, safety, audio and convenience features.
Camry also has an upgraded standard powertrain for 2010. A new 2.5-liter four-cylinder engine equipped with variable valve timing with intelligence (VVT-i) will produce 169 hp for Camry, LE and XLE grades. For sporty performance, SE grade get additional tuning and gets 179 horsepower, 21 more horsepower than the previous four-cylinder engine. The new engine can be combined with a six-speed manual transmission or a six-speed automatic transmission with sequential shift. A powerful 3.5-liter V6 delivering 268 horsepower is also available.
Exterior changes to the gas model Camry include a newly designed grille and front bumper, an enlarged lower intake, larger projector headlamps and restyled tail lamps. The Camry and LE grades feature restyled standard wheel covers. The XLE grade will run on new 16-inch 10-spoke alloy wheels, while the SE grade adds new 17-inch sporty alloy wheels.
The Camry Hybrid exterior enhancements will include a unique hybrid grille, a distinct front bumper, a wider lower intake, restyled fog lights and 16-inch alloy wheels.
The Camry Hybrid, equipped with Toyota's industry-leading Hybrid Synergy Drive, certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) is just one of a handful of cars that meets this strict standard, producing over 70 percent less smog-forming emissions than the average new car.
Inside, Camry and LE grades are available with an optional audio system equipped with a new USB port for auxiliary music sources, Bluetooth®, integrated satellite radio, single-CD, and MP3 and streaming music capability. Previously an option, all Camry gas models will now be equipped with Vehicle Stability Control with traction control. Auto up/down power windows with jam protection on all four doors is standard equipment. Camry Hybrid adds a newly designed meter cluster and Fraichir, a combination of silk protein and synthetic fiber, cloth seating surfaces that are gentle to the skin.
Pricing for the 2010 Camry will be announced shortly before it goes on sale this March.











Reader Comments (Page 1 of 5)
Seminole 1:52PM (1/11/2009)
2010 Fusion > 2010 Camry.
Reply
Berto 2:23PM (1/11/2009)
Seriously! Why would you pick this over the Fusion?
JDMlover 2:36PM (1/11/2009)
LOL fusion??
GOOD LUCK. HAHAHA
SOhp101 3:14PM (1/11/2009)
Agreed. I've sat in the Fusion @ LA auto show and I've rented the Camry while my car was getting fixed. Toyota's interiors have just been going downhill and Ford has been stepping it up. I won't recommend the Camry anymore but the Fusion...
chconline 3:15PM (1/11/2009)
The question is, why would anyone pick a Camry?
Ian 3:15PM (1/11/2009)
Yes Fusion, becuase it's not boredom on wheels.
JDMlover 3:26PM (1/11/2009)
The Fusion
You Kiddin right??
Please be.
tkosoccer03 4:25PM (1/11/2009)
The Fusion is actually a more reliable car than the Camery .. so there's one reason.
Also, the new Fusion hybrid has been tested at 43 mpg .. there's another reason.
Aaand .. the new 2.5L 4 banger is the Fusion has class leading fuel economy, also .. 34 mpg.
As for interiors? Ford > Toyota .. ask anybody anywhere. They're more functional, and they use better materials.
Plus .. this new Camery just looks awful!!!!! The worst one yet!
So I ask you, JDMlover .. why the Camery???
Judy Zik 6:04PM (1/11/2009)
Wow. I am so glad to see Toyota invested SO MUCH into such a REVOLUTIONARY NEW DESIGN. What an earth shattering new grill. Nobody could possibly mistake this for the old Camry. (Sarcasim alert). This is a refresh not a redesign.
The Fusion looks new and cool, get's better fuel economy and has been getting better reliability ratings than a Camry. Why would anyone buy a Camry? Personally I couldn't handle looking at Toyota's bland and in my view cheap interiors every day. I guess if you are such a fanboi that you call yourself a Japanese Domestic Market lover.
PJ 1:58AM (1/12/2009)
Anyone who's driven all the cars in this class know that they're all variations on the same vanilla theme. Some are better than others in parts, but you're not going to find night-and-day differences in terms of driving excitement in a segment where buyers *want* comfort and shallow learning curves.
/rant
Hey, anybody notice the bit about the new 6-speed manual on 4-cyl SEs? That's a little bit cool.
Japanese & European Cars 4 Life!!! USA Cars Sucks!! 1:57PM (1/12/2009)
LOL it funny yo see all you Ford lovers to bash about Toyota. If Ford did made great cars that everyone wants to buy then it would never needed that bail out money. If the Fusion is more reliable than the Camry, it would have a higher resale value after being driven. The only thing the the Fusion has over the Camry is performance.
Toyota does not care how many more HP, MPG, and features the Fusion has over Camry. The Fusion's engine will start to die when it has over 50,000 miles. It will end up spending more hours in the repair shop than being driven.
Every year BMW, Honda, and Toyota have been named the most reliable and have the best resale value because of the quality of the engineering they put into their cars. USA cars will never beat cars from Europe and Japan. All of you USA car lovers are just buying crapping unreliable cars.
Len_A` 8:09PM (1/12/2009)
Hey, Japanese & European Cars 4 Life!!! @ssbag, Ford did NOT ask for or get any money from the government.
JDMlover - do a search for Toyota engine sludge" and find out how the real quality of your precious Toyota is:
http://search.yahoo.com/search?fr=ytff1-tyc&p=toyota%20engine%20sludge%20vehicles&ei=UTF-8&type=
http://search.yahoo.com/search?fr=ytff1-tyc&p=toyota%20engine%20sludge%20&ei=UTF-8&type=
dausman 1:54PM (1/11/2009)
Grill has a Hyundai Genesis appearance............somewhat.
Reply
tbss_in_the_D 1:54PM (1/11/2009)
BORING
Reply
Craig 4:32PM (1/11/2009)
+1
BOOOOORRRRRIIIIIIIINNNNNNNGGGGGGGG!!!!!!
Narcolepsy for the streets...
500 11:15AM (1/12/2009)
And... drumroll please... it looks exactly the same as the 2007.
gearhead18 10:09PM (1/12/2009)
Ii is fairly staid but I am confused, why does the hybrid look the best? It looks more sporty than the XRS. Weird...
happy_penguin 1:57PM (1/11/2009)
Typical Toyota. It isn't ugly. It isn't really ........... anything.
More and more like General Motors every day indeed.
Reply
rsfourever 1:59PM (1/11/2009)
i must say, this looks really dull/ugly compared to all the new mid/full-size sedans being put out by ford/gm. that new taurus is stunning next to this.
Reply
Conundrum 9:41PM (1/11/2009)
I don't know if the new Taurus is stunning so much as it is light years ahead of it's predecesor... unlike this Camry refresh.