• Jan 11, 2009
Click above for a high-res gallery of the 2010 Toyota Camry

In addition to the 2010 Toyota Prius and iQ-based FT-EV, ToMoCo is taking the wraps off the redesigned 2010 Camry at the Detroit Auto Show later today. Due to go on sale this March, the restyled Camry offers the same soul-sucking practicality and Maytag levels of usability as its forbearers, but features a few engineering and design tweaks to bring it into the next decade.

On the outside, the 2010 Camry receives a new front bumper with enlarged air intakes, uprated headlamps and a set of restyled taillights. The XLE model includes 16-inch, ten-spoke wheels, while the SE rolls on 17-inch hoops and the base LE makes due with wheel covers. Inside, a new optional stereo with USB port, Bluetooth, satellite radio, single CD and MP3 capability is fitted, and Vehicle Stability Control is now standard on all models. The Camry Hybrid gets a slightly reworked fascia, along with a new gauge cluster and silk protein/synthetic fiber cloth seats that Toyota claims are more gentle on the skin.

Under the hood of the base Camry, LE and XLE models is a refreshed, 169-hp 2.5-liter four equipped with VVT-i. The SE model uses the same engine, but comes packing another 21 hp and can be had with either a six-speed manual or six-speed automatic gearbox. Both the 268-hp, 3.5-liter V6 and the hybrid drivetrains soldier on unchanged.

Hit the jump for all the details and check the gallery below to see the tweaks for yourself.

UPDATE: Gallery of live shots added.




PRESS RELEASE

Toyota Introduces 2010 Camry at the 2009 North American International Auto Show

DETROIT, January 11, 2009 - - The 2010 Camry is on display for the first time today at the North American International Auto Show (NAIAS). As the best-selling passenger car in America for seven years running and 11 of the past 12 years, Camry continues to redefine standards for comfort and performance.

The 2010 Camry and Camry Hybrid scheduled to go on sale in March, have an array of enhancements, inside and out, including exterior styling, performance, safety, audio and convenience features.

Camry also has an upgraded standard powertrain for 2010. A new 2.5-liter four-cylinder engine equipped with variable valve timing with intelligence (VVT-i) will produce 169 hp for Camry, LE and XLE grades. For sporty performance, SE grade get additional tuning and gets 179 horsepower, 21 more horsepower than the previous four-cylinder engine. The new engine can be combined with a six-speed manual transmission or a six-speed automatic transmission with sequential shift. A powerful 3.5-liter V6 delivering 268 horsepower is also available.

Exterior changes to the gas model Camry include a newly designed grille and front bumper, an enlarged lower intake, larger projector headlamps and restyled tail lamps. The Camry and LE grades feature restyled standard wheel covers. The XLE grade will run on new 16-inch 10-spoke alloy wheels, while the SE grade adds new 17-inch sporty alloy wheels.

The Camry Hybrid exterior enhancements will include a unique hybrid grille, a distinct front bumper, a wider lower intake, restyled fog lights and 16-inch alloy wheels.

The Camry Hybrid, equipped with Toyota's industry-leading Hybrid Synergy Drive, certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) is just one of a handful of cars that meets this strict standard, producing over 70 percent less smog-forming emissions than the average new car.

Inside, Camry and LE grades are available with an optional audio system equipped with a new USB port for auxiliary music sources, Bluetooth®, integrated satellite radio, single-CD, and MP3 and streaming music capability. Previously an option, all Camry gas models will now be equipped with Vehicle Stability Control with traction control. Auto up/down power windows with jam protection on all four doors is standard equipment. Camry Hybrid adds a newly designed meter cluster and Fraichir, a combination of silk protein and synthetic fiber, cloth seating surfaces that are gentle to the skin.

Pricing for the 2010 Camry will be announced shortly before it goes on sale this March.


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    • 1 Second Ago
  • 83 Comments
      • 6 Years Ago
      The design of this car is GREAT !! Toyota could have done more tho but still good.


      I just don't like those colors.


      Looks MUCH MUCH better then the bloated 2010 Taurus....geez that car is HUGE
        • 6 Years Ago
        @JDMlover,

        I believe the point of being in the full-size segment is to offer a larger car. So instead of constantly criticizing the Taurus for it's adequate size (best in class), you should try to validate your idiotic bashing of Ford's ascention to the top of virtually all "car" segments by saying "The Taurus and Camry are in two different segments"

        Save your arguments for comparisons between the Camry and Fusion. Unfortunately for you the Camry loses there too. But just keep at it. If one looks long enough they may find something that the Camry excels at compared to the Fusion.

        In a few short months I can think of one thing that the Camry can do that the Fusion won't be able to do. That is to instantaneously imprint the word "stupid" on the forehead of anyone that buys a Camry over a Fusion.

        No the Fusion won't outsell the Camry initally, they just don't have the capacity at this time to do so but the writing is on the wall. I think you will be surprised at the number of blind loyalist to the rising sun that jump ship in the very near future.

        • 6 Years Ago
        Taurus should look bigger, it will compete head to head with Avalon and Impala size cars. The Fusion is the Camry, Malibu competitor.
      • 6 Years Ago
      If they hadn't told me they did a refresh, I honestly wouldn't have noticed. I really wish they would stop putting that badge/bulge thing on all of their cars. The last Toyota I owned was a 98 Avalon, which had nice clean lines. Granted, it was an unreliable piece of crap, but at least it was easy on the eyes. I don't know what they're thinking these days.
      • 6 Years Ago
      Nice but.....NEED BETTER PICTURES.
        • 6 Years Ago
        for what!!????

        more of the same boredom??

      • 6 Years Ago
      The Detroit three have waited way too long to react and are paying for it now. I still however commend GM and Ford for their great efforts with the Malibu and the Fusion but I still don't see them knocking the Camry off the top spot for close future. I would put my money on the Accord for accomplishing that feat. If Toyota feels threatened I am sure they will react according [no pun intended] lol.
      • 6 Years Ago
      As a very happy owner of a 2007 Camry Hybrid in all its soul-sucking practicality, I gotta say I'm pretty underwhelmed by this. I expected more. I was really hoping to hear some news about an improved hybrid drivetrain.
      • 6 Years Ago
      A new grille != Redesign.

      What the hell else has changed, visually? Are you kidding?

      It retains it's crown as most boring mainstream sedan ever.
      • 6 Years Ago
      i must say, this looks really dull/ugly compared to all the new mid/full-size sedans being put out by ford/gm. that new taurus is stunning next to this.
        • 6 Years Ago
        I don't know if the new Taurus is stunning so much as it is light years ahead of it's predecesor... unlike this Camry refresh.
      • 6 Years Ago
      I think it follows tradition with bland design which is what works for them.
      • 6 Years Ago
      This isn't much of a refresh at all but I do like the updated tail lights since the old lamps were pretty bland, but the corolla XRS wheels are a down grade compared to the wheels on my mother's 07 SE. I still think the design is fresh though and not as boring as it should be considering. The camry is a good car don't get me wrong but it is highly overated and wouldn't take it over my Pontiac G6, the camry may be built better but the G6 is so much easier to drive. I don't understand America's obsession, why flock to a car that everyone and thier grandmother has, there are other cars out there!
      • 6 Years Ago
      Porsche and Toyota are officially the two laziest companies when it comes to exterior refreshing.
        • 6 Years Ago
        Eh, it's not a drastic refresh, but then again it's on a model that just came out 2 years ago so it would be insane if they actually refreshed it much more.
        Just the usual Toyota MO for the Camry-2 years, mild refresh, another 3 years, new model.
        • 6 Years Ago
        2010 Camry = same. However, Porsche is not lazy. If they ever radically altered the shape of the 911, there would be hell to pay. I call that knowing your core customers. Ask Harley Davidson how radical styling and design departures (VRod) work with their core customers.
        • 6 Years Ago
        You have a point!
      • 6 Years Ago
      I'm fairly sure the Camry will continue to be perhaps the most refined in the engine/tranny department, but the interior looks to still be behind the Malibu, Accord, and maybe even the 6 and 2010 Fusion.

      I still think the best family sedan is the Camry SE V-6. Others offer a better all-around full lineup, but among just one model, I do like it. It feels actually planted and buttoned down (in a CAMRY!), it's seriously quick, etc. But I won't say it IS until I've driven some of these new family movers coming out.

      I also like that they're differentiating the styling more. Actually like the Hybrid front end.
      • 6 Years Ago
      @JDMlover...

      Why shouldn't we believe that the Fusion will take market share? I don't immediately see fusion and Malibu selling as many cars as Camry, but they have already begun to chip away at the lead.

      2008 Camry sales decreased by 8.0 percent
      2008 Fusion sales decreased by only 1.3 percent
      2008 Malibu sales increased by 38.9 percent

      So in 2008 Fusion and Malibu gained mid-size market share on Camry... a trend that is likely to continue (possibly increase exponentially) by the looks of this Camry refresh vs. the new Fusion.
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