• Jan 11, 2009
Click above for a high-res gallery of the 2009 A3 TDI

Audi has finally confirmed what's been rumored since last fall's cross-country mileage marathon. The A3 TDI is indeed coming to America later this year. A pair of A3s were included in the marathon group and achieved mileage figures that regularly topped 50 mpg. The A3 will use the same 140 hp 2.0-liter four-cylinder diesel current motivating the Volkswagen Jetta TDI. Getting 40 mpg or more with the A3 TDI shouldn't be difficult in normal driving, and adding the powerful and efficient diesel should help the slow-selling A3 get more of a foothold in the US market. Hit the jump for all the details.


Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.

PRESS RELEASE

2010 Audi A3 2.0 TDI clean diesel: Quick Reference: USA Data

INFO IS SUBJECT TO CHANGE
Key Summary Points
• The freshened Audi A3 launched in September 2008 (2009 MY).
• The 2009 model year freshening expanded the A3 lineup with quattro all-wheel drive on the efficient 2.0 TFSI engine (200 hp / 207 lb-ft torque).
• Audi A3 moves into a market space presently unoccupied in the luxury segment, that of a highly efficient diesel small luxury car.
• Audi's TDI clean diesel technology expands the A3 lineup in the direction of efficiency, providing over 40 mpg highway.
• A3 holds a unique position in the Audi family, targeting buyers who need a small but versatile package without sacrificing luxury and sportiness.
• A3 2.0 TDI is Audi's second U.S. TDI clean diesel announcement. Audi Q7 TDI is expected to be on sale at U.S. dealers around April 2009.
• A3 is already rated a "Top Safety Pick" by the IIHS for top frontal/side/rear crashes (source iihs.org).

Market
• Key competitors are BMW 1-series, Mini Cooper S, Volvo C30 and S40, and now Toyota Prius and Honda Insight.

Design
• Audi signature LED daytime running lights with optional xenon lights.
• Unique tail lights with LED light guides
• Enhanced exterior and interior design, new wheel program.
• Versatile interior design, providing unmatched utility for urban environments.

Dynamics
• Sporty McPherson front suspension and multilink independent rear suspension for high lateral rigidity.
• Speed-sensitive electromechanical power steering
• High rigidity due to the use of tailored blanks for adapting steel grade and thickness to the material stresses.

Powertrain
• 2.0 TDI clean diesel engine with S tronic (dual clutch) and front-wheel drive
o Specifications: 140 hp, 236 lb-ft torque, in-line 4 cylinder turbocharged clean diesel with common rail direct injection and piezoelectric injectors
o 50-state legal, with no after-treatment system required
o Exclusively with S tronic (dual clutch) transmission with front-wheel drive

Standard Equipment Features
• Hill-hold assist (already standard on S tronic models)
• Sirius satellite radio - standard on all
• Leather seating surfaces - standard on all
• Leather steering wheel - standard
• Aux audio input – standard
• Dual-zone climate control
• 17" alloy wheels

Launch Timing and Pricing
• USA Audi A3 2.0 TDI clean diesel goes on sale by the first quarter of 2010 as a 2010 model year vehicle. Pricing is expected to be released close to the time of the U.S. launch.


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    • 1 Second Ago
  • 30 Comments
      • 6 Years Ago
      Love the wheel/alloy selections on the wall. Instead of just pictures, the real wheels! Typically Audi show-floor attention to detail.
      • 6 Years Ago
      I was so stoked to get an A3 (TDi or 2.0T) to replace my C230 after we bought and love the '09 Jetta TDi for our other car. But the Jetta has been in the shop since 12/26 now and my patience with VW quality and service has worn thin. The dealer predicts a 1/14 completion date for repairs, including fuel pump, fuel tank, and fuel lines. I never heard of this kind of repair taking 21 days!

      The thing is the A3 is so much fun to drive, I might just deal with the quality issues anyway as long as I lease it, not buy.
        • 6 Years Ago
        Long story I'll try to shorten. Lights came on and service engine message, car would not accelerate normally or go over about 35. Dealer told me that we had put petrol in the diesel tank. Turns out that the fuel pump was defective and came apart, sending metal fragments through the tank, fuel lines, and other parts. $6800 repair under warranty so far. A new tank had be to ordered from Germany. What really irks me is that the tech accused us of using the wrong gas, telling me they tested the fuel and found regular gas mixed in. (I even second guessed myself and followed up with the filling station.) Had I made this error, it would not explain the defective fuel pump, and I would likely not have been able to drive the car for about 12 miles between when the warning came on and I limped the car into the dealer. But this is my 4th VW so I should know what to expect in terms of dealer attitude.
        • 6 Years Ago
        I admire your research and I'm just as perplexed as you are about the cost and duration of service. I would be surprised if the diesel fuel tank was a different part number than the tank on a 2.0T or 2.5L Jetta. I agree that it is unlikely any metal shards from the fuel pump could have gotten past the fuel filter to the injectors either. I'll post the details from the service bill when the car's finally done.

        Oh and by the way, I am totally not enamored of the Tiguan loaner car. The interior is so similar to the Jetta, but somehow feels so much cheaper.
      • 6 Years Ago
      Which is exactly the same diesel built in exactly same chassis and zillion parts including transmission as Golf, Skoda Octavia and couple of Seats. The only difference is Audi badge and price premium. A half-witted would buy Skoda Octavia, it's the same car, quality is the same as with Audi (average, that is) only it's much cheaper. But then, idiots and Americans are buying into Audi's smugness and it's TDI hype by bucketloads...

      Those wise men would buy a Japanese car.
        • 6 Years Ago
        How exactly do you purpose we buy the Skoda stateside?
      • 6 Years Ago
      Very cool. I saw one in black recently, didn't recognize the leds in the shape audi has them on the A3, very attention grabbing and a nice update to what is easily the most sophisticated hatch in NA. 40-50mpg will only make it that much more appealing... Though I'm curious how audi's choice to bring the 140hp and not the 170hp 2.0TDI (with a less then shocking 9.4 second naught to sixty ) will affect potential sales.
      • 6 Years Ago
      Nice A3..

      But whats up with the HS 250h?
      • 6 Years Ago
      Yes but there is no Quattro with the diesel option. I can live with out a proper 6-speed manual since I like the DSG but FWD up here in Canada in the winter is not an option for me.
        • 6 Years Ago
        Whoops, replied to the wrong comment.... Sorry.
        • 6 Years Ago
        Erm, we don't have any Skodas or Seats in the US..... Americans are buying what is offered to them, we don't have the same choices as Europeans.
      • 6 Years Ago
      Awesome!
      • 6 Years Ago
      Yes, the critical word for success with Audi is missing in this model: Quattro. They must be too focused on listening to accountants and appearance focus groups; not with enthusiasts. Quattro is what's brought Audi to the dance, now's not the time to forget that. Without it, Audi is an overpriced VW or Japanese wannabee.

      What's going on with Audi that they're so slow (four years) to respond to their racing diesel success with an American product? MB is eating their lunch, having time to relax and enjoy dessert before Audi finally launches a diesel product here. Public perception is definitely in the Star's favor because Audi's bungled this ball.
      • 6 Years Ago
      Is the A3 using urea injection?
      • 6 Years Ago
      A3 TDI Quattro 6-speed manual, or no deal.
      • 6 Years Ago
      Interesting, but VW/Audi should drop larger diesel engines into larger models. I think those would sell better (given the BMW diesels and the Mercedes-Benz BlueTecs in their larger cars) in the A4 and A6, especially as the A3 probably isn't selling very well as it is (I rarely see these things on the road, while I see A4s and A6s fairly often).
        • 6 Years Ago
        Pssst... Audi's already certified the 3.0TDI for the A4/A6/Q7, it'll hit the Q7 first, then the A4/A5, and so on, it's been the game plan for a while now.
      • 6 Years Ago
      I can't wait for this. The diesel torque added to the awesome quattro system would be killer for crappy midwestern winters. I could have my own German snowplow!
        • 6 Years Ago
        From the press release, the quattro will be absent from the American-market A4 TDI, as well as the manual transmissions.

        In Europe, they have 105, 140 and 170 hp TDIs, with 5- speed (105hp) or 6-speed manuals or DSGs, front-wheel-drive or quattro, or as tall-geared, aerodynamically fine-tuned TDI-e models, 3-door, 5-door or convertible, so there's something for everybody.
        • 6 Years Ago
        Yep, kind of a deal killer for me. I guess I'll be waiting for Subaru to bring it's 2.0 diesel.

        Now *maybe* if the price were right, as in only a $500 premium for the diesel, I might be interested, as the magno shocks and other treats are pretty enticing.
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