• Jan 9th 2009 at 10:59AM
  • 31
2008 was a tough year, but apparently it wasn't equally as tough for everybody. Audi has now reported that it broke through the 1 million unit mark last year, selling more vehicles than it ever has before.

Total global sales in 2008 came to 1,003,400 vehicles – up 4.3% over last year – including 82,000 units in December. But while the American market has typically been a vital region for European premium marques especially, U.S. sales dropped 6.1% for Audi this year, and nearly 10% in December when U.S. sales accounted for less than 10% of the company's global sales. Ingolstadt attributes its sales success to the dozen new models it introduced last year, including the Q5 and A4 (seen above). Thanks to everyone who sent in the tip, and check out the press release after the jump.

[Source: Audi]


AUDI AG Records Sales of Over One Million Cars for the First Time

- Company achieves 13th record year in a row
- Worldwide unit sales increased by 4.1 percent
- 12 new models helped boost unit sales
- Audi Chairman Stadler: "We want to make Audi the most attractive premium brand worldwide"

INGOLSTADT, Germany, Jan 8, 2009 - AUDI AG has achieved its stated objective of selling one million cars in 2008 for the first time in its history. With about 1,003,400 cars sold worldwide, Audi increased its unit sales volume by 4.1 percent over the prior year (2007: 964,151). With the newly introduced Audi Q5 and the successful young A4 family, sales in December increased by 17.4 percent over the prior year's December, to around 82,800 units (2007: 70,523).

"This 13th record year in a row is a success achieved by the entire Audi team. I would like to express the gratitude of the Board of Management for your wholehearted commitment," says Rupert Stadler, Chairman of the Board of Management of AUDI AG. "We'll continue to draw on this strength in the difficult year of 2009. We have ambitious long-term goals: We want to make Audi the most attractive premium brand worldwide."

In the past year, the Ingolstadt-based firm has launched 12 new or upgraded models. This gives Audi the advantage of having the youngest model range in the premium segment. The most important introductions were the Audi A4 sedan, which was rolled out in Europe in November 2007, the Audi A4 Avant which followed in April, product upgrades of the A3 and A6, and the brand-new Audi Q5.

"We will keep up our model initiative as planned: In 2009 we'll continue to offer our customers a succession of new models," says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales of AUDI AG.

Audi achieved growth especially in the European markets and in the Asia-Pacific region. In Western Europe, unit sales of around 53,900 in December surpassed the prior year's December by 22.7 percent (2007: 43,969). In the entire year of 2008, Audi sold some 667,000 cars in this region, 2.5 percent more than in the prior year (2007: 650,407). These excellent sales volumes also resulted in record market shares in Western Europe and Germany.

In the Asia-Pacific region, Audi delivered new cars to around 14,000 customers in December, an increase of 15.6 percent in unit sales (2007: 12,097). During the entire year, 155,100 customers bought an Audi in this region – 15.6 percent more than in 2007.

In the USA, the third-largest export market for the premium brand from Ingolstadt, sales of 87,760 cars in 2008 amounted to a 6.1 percent drop from the prior year (2007: 93,506). In December Audi sold 7,712 units here, 9.3 percent fewer than in the prior year (2007: 8,504).

AUDI AG sold a total of 1,003,400 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname ("hark!").

AUDI AG will present the complete results for the 2008 business year at its Annual Press Conference on March 10, 2009 in Ingolstadt.

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    • 1 Second Ago
      • 6 Years Ago
      If the Audi itself is well-built, looks great, handles great and is rated well in reviews, whats the problem if it has some VW sourced parts? Sure if you don't wanna spend so much for some VW content, go buy a VW itself but the last time I checked VW has nothing in it's stable that compares to an R8, TT-S or S5.
      • 6 Years Ago
      I seriously believe the Ironman movie has something to do with this....
      Tony drove an Audi..
      • 6 Years Ago
      I really like Audi's new models (except for the Q7, which is too bulky and heavy for its own good and not as good otherwise as its competitors). Go Audi and the VW Group!
      • 6 Years Ago

      The Porsche-VW group could very well end up being the number one car maker in a few years surpassing Toyota and GM.
      • 6 Years Ago
      What a nasty title! :-)
      • 6 Years Ago
      So what, nobody said a damn thing when GM surpassed the nine(thats 9) million mark, last year, the year before, the year before that...........big f@$%@#$% wippipity do
        • 6 Years Ago
        When you say "GM" do you mean all of the brands or just Chevy? because 1million audi's to 9million GMs (Saab, pontiac, gmc, etc.) is pretty damn good in my book.
        • 6 Years Ago

        If you want to compare GM sales, then how about you compare them to VW group's worldwide sales - They would be interesting figures. :)

        13 straight years of increased sales are pretty impressive, but even more impressive is that Audi is the no 1 seller in Germany, also home to BMW and Mercedes.

        (Yes I drive an Audi, my brother drives a VW - We both agree that mine is the better car to drive)
      • 6 Years Ago
      Audis are great cars, I'm glad to see they are doing well.
        • 6 Years Ago
        The whole VW group is doing well overall and I cannot be more happy.
      • 6 Years Ago
      I've got my eye on a used S5 in a few years. Sex-ay!
        • 6 Years Ago
        It's all a matter of money.
        • 6 Years Ago
        Why not the newer cheaper more efficient S5 with the supercharger. thats personally what im waiting for.
        • 6 Years Ago
        S5 Cabrio. Voila!
      • 6 Years Ago
      Only a 6% drop can be considered a success for last year....

      Hopefully they don't sit on that.

      VW/Audi could do even better if we were to get smaller more efficient engines offered elsewhere. It took until last year to FINALLY get an A3 quattro with the base engine. Sheesh, enough with the lack of engine options already, not everyone wants to drag race the soccer moms between stoplights, but plenty of us like the style.

      Would love the 2.0 diesel in an A3 with quattro and manual. But I fell and hit my head this morning too, which accounts for the delusional aspect of that request.
        • 6 Years Ago
        Yeah -- I think Audi's numbers in the US would be a lot better if they brought over more of the excellent products they offer in Europe. No S3? No A3 convertible? No Allroad? No A1? And I still can't get a TT 2.0 with a stick (not even in TT-S form???) -- Crazy!
        • 6 Years Ago
        I'd like to see more use of VW's 'twincharged' 1.4L in the US.
        • 6 Years Ago
        You will see the diesel A3 in the US next model year. I believe its s-tronic only.
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