One million Audi fans can't be wrong

2008 was a tough year, but apparently it wasn't equally as tough for everybody. Audi has now reported that it broke through the 1 million unit mark last year, selling more vehicles than it ever has before.
Total global sales in 2008 came to 1,003,400 vehicles – up 4.3% over last year – including 82,000 units in December. But while the American market has typically been a vital region for European premium marques especially, U.S. sales dropped 6.1% for Audi this year, and nearly 10% in December when U.S. sales accounted for less than 10% of the company's global sales. Ingolstadt attributes its sales success to the dozen new models it introduced last year, including the Q5 and A4 (seen above). Thanks to everyone who sent in the tip, and check out the press release after the jump.
[Source: Audi]
PRESS RELEASE:
AUDI AG Records Sales of Over One Million Cars for the First Time
- Company achieves 13th record year in a row
- Worldwide unit sales increased by 4.1 percent
- 12 new models helped boost unit sales
- Audi Chairman Stadler: "We want to make Audi the most attractive premium brand worldwide"
INGOLSTADT, Germany, Jan 8, 2009 - AUDI AG has achieved its stated objective of selling one million cars in 2008 for the first time in its history. With about 1,003,400 cars sold worldwide, Audi increased its unit sales volume by 4.1 percent over the prior year (2007: 964,151). With the newly introduced Audi Q5 and the successful young A4 family, sales in December increased by 17.4 percent over the prior year's December, to around 82,800 units (2007: 70,523).
"This 13th record year in a row is a success achieved by the entire Audi team. I would like to express the gratitude of the Board of Management for your wholehearted commitment," says Rupert Stadler, Chairman of the Board of Management of AUDI AG. "We'll continue to draw on this strength in the difficult year of 2009. We have ambitious long-term goals: We want to make Audi the most attractive premium brand worldwide."
In the past year, the Ingolstadt-based firm has launched 12 new or upgraded models. This gives Audi the advantage of having the youngest model range in the premium segment. The most important introductions were the Audi A4 sedan, which was rolled out in Europe in November 2007, the Audi A4 Avant which followed in April, product upgrades of the A3 and A6, and the brand-new Audi Q5.
"We will keep up our model initiative as planned: In 2009 we'll continue to offer our customers a succession of new models," says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales of AUDI AG.
Audi achieved growth especially in the European markets and in the Asia-Pacific region. In Western Europe, unit sales of around 53,900 in December surpassed the prior year's December by 22.7 percent (2007: 43,969). In the entire year of 2008, Audi sold some 667,000 cars in this region, 2.5 percent more than in the prior year (2007: 650,407). These excellent sales volumes also resulted in record market shares in Western Europe and Germany.
In the Asia-Pacific region, Audi delivered new cars to around 14,000 customers in December, an increase of 15.6 percent in unit sales (2007: 12,097). During the entire year, 155,100 customers bought an Audi in this region – 15.6 percent more than in 2007.
In the USA, the third-largest export market for the premium brand from Ingolstadt, sales of 87,760 cars in 2008 amounted to a 6.1 percent drop from the prior year (2007: 93,506). In December Audi sold 7,712 units here, 9.3 percent fewer than in the prior year (2007: 8,504).
AUDI AG sold a total of 1,003,400 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname ("hark!").
AUDI AG will present the complete results for the 2008 business year at its Annual Press Conference on March 10, 2009 in Ingolstadt.






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Reader Comments (Page 1 of 3)
Andrea Ferrero 11:44AM (1/09/2009)
What a nasty title! :-)
Reply
Beastage 11:07AM (1/09/2009)
and 49% voted for Bush in 2000 :D
but obviously Audi makes good cars.
Reply
rsfourever 11:10AM (1/09/2009)
quel rapport?
BigMcLargeHuge 11:24AM (1/09/2009)
The majority of Americans are politically retarded, and growing. This has what to do with cars?
GT 1:14PM (1/09/2009)
Well it not just the politically retarded... cocks traded in their BMWs for Audis, just ask Clarkson XD
zamafir 2:20PM (1/09/2009)
I'm not sure what that has to do with Audi, these are global sales, not US sales... In fact, a NA specific comment makes little sense - though I bet most of Audi's fellow luxury brands would like to be reporting 13 straight months of best ever sales.
Frank 2:43PM (1/09/2009)
And 42% voted for Clinton in 1992.
Eddie 11:09AM (1/09/2009)
Audis are great cars, I'm glad to see they are doing well.
Reply
Randy915 4:09PM (1/09/2009)
The whole VW group is doing well overall and I cannot be more happy.
Keith 11:12AM (1/09/2009)
@Beastage
Maybe you should look at what cars..trucks..are popular in rural/middle america. Where Bush got all the votes from...
Reply
Rich 3:35PM (1/09/2009)
Hey, you know the way every grey post has "Reply" in the lower right corner? Ever tried clicking on it?
Now that North America is "the world", can we all vote?
bob 11:15AM (1/09/2009)
I'll be an Audi owner when they stop being way overpriced VWs. So probably never. There's almost always a better featured or better performing luxury car available for the same price (or an equivalent car for much less), and they won't be at the dealership or on the side of the road as much as an Audi.
Reply
Andrew T 11:28AM (1/09/2009)
Sure, they may be overpriced in the states in comparison to the cars we have here. But in Europe and in the rest of the world, they are actually quite affordable in comparison to their competitors. I know have first hand knowledge of Romanian prices where you can get the new A4 with the new TFSI engine and a 6 speed for 22k euros. The cheapest BMW is the 316i which starts at 26k euros. performance figures are nearly identical. So save 4k euros and get what may be viewed as a better looking car (purely opinion).
As for the overpriced VW, i sorta agree. that TFSI engine is the exact same one you can purchase in the new golf :|. Your really paying a premium for the styling and maybe a better interior.
JZeke 11:34AM (1/09/2009)
Last I checked the A8 and R8 share nothing with VW and some really good bits with Lamborghini...
BigMcLargeHuge 11:39AM (1/09/2009)
Damn Audi and their under-priced Lamborghinis!
LeRobert 12:03PM (1/09/2009)
Obviously you've yet to drive a VW and an Audi back-to-back for a genuine comparison between the two. A lot of the technology and parts underpinning an Audi are admittedly shared with VW, but their cars are absolutely dissimilar in terms of driving characteristics. I'm sure everyone who's had the opportunity to try both brands will agree with me.
Audi =/= Volkswagen. Try one and see for yourself.
Noidor 12:14PM (1/09/2009)
Most definitely they are not overpriced VWs - they have different driving dynamics, different interior aura and such. Having said that, the only Audi I like is the RS4 with the V8, and probably 2.0 TT
akboss 12:32PM (1/09/2009)
I love how all the Audio owners (presumably, judging by their rampant defense of the brand) can come up with 'it's dynamically different', ha ha ha! You paid $75K for a Jetta with extra buttons on the seats, suck it up and go buy some more Gucci. Oh, and when it does brake down, have fun when they take out your entire engine to change anything.
RamblinReck89 1:43PM (1/09/2009)
akboss: Homophones. Learn to use them correctly.
nagmashot 3:02PM (1/09/2009)
next to the A3/TT Audi shares no platforms with VW
A4, A5, A6, A8, S4, S5, S6, S8, RS6, R8, Q5, Q7 use Audi only platforms