• Jan 8th 2009 at 8:28AM
  • 33
Ford's 2009 F-150 has garnered five-star government crash ratings and a "Top Safety Pick" award from the Insurance Institute For Highway Safety (IIHS), which Ford says makes its newly redesigned full-sizer the safest out there. Vehicle safety is still largely a question of the loose nut behind the wheel, but the F-150 does come with a raft of safety gear. Acronyms and names abound, from RSC (Roll Stability Control), to K-bags and Safety Canopy curtain airbags, it all helps the pickup earn five stars in front- and side-impact crash testing. We'd expect no less from Ford, considering the F-Series is a perennial sales champ, and probably the most pivotal vehicle Dearborn makes. The '09 F-series has been racking up accolades and these safety ratings are yet another feather in its cap. With competitors nipping at its heels, the F-Series cannot be anything other than stellar, and for now, with the long list of huzzahs, it appears to have met the challenge. Press release after the jump.

[Source: Ford]

2009 FORD F-150 BECOMES AMERICA'S SAFEST FULL-SIZE PICKUP BY EARNING TOP 5-STAR CRASH RATINGS

  • The 2009 Ford F-150 is the only pickup to earn both the government's top 5-star crash-test ratings and the Insurance Institute for Highway Safety's (IIHS) "Top Safety Pick award".
  • Ford has more U.S. government 5-star safety-rated vehicles than any other brand and more IIHS "Top Safety Picks" than any other automaker.
  • The 2009 Ford F-150 features more standard safety features – including standard Safety Canopy® side curtain air bags, AdvanceTrac® with RSC® (Roll Stability Control™) and a patented "K-bag" seat-mounted air bag – than any other half-ton truck.
  • The 2009 Ford F-150 powers the F-Series lineup to 32 consecutive years of truck sales leadership and continues picking up awards, including Motor Trend "Truck of the Year™".

DEARBORN, Jan. 7, 2009 – The all-new 2009 Ford F-150 became America's safest full-size pickup by earning 5-star ratings in both government crash tests, in addition to the "Top Safety Pick" award from the Insurance Institute for Highway Safety (IIHS) and an unmatched list of advanced standard safety features.

The 2009 F-150 – the 2009 Motor Trend Truck of the Year™ – recently earned 5-star frontal- and 5-star side-impact crash-test ratings, the highest possible scores in the National Highway Traffic Safety Administration (NHTSA) tests.

"The new F-150's leading 5-star crash ratings and 'Top Safety Pick' award further demonstrate Ford's commitment to safety as we have more top government ratings than any other brand," said Susan Cischke, Ford's group vice president of Sustainability, Environment and Safety Engineering. "The new 2009 F-150 also offers more advanced safety features as standard equipment than any other half-ton truck, part of our aggressive roll-out of safety for millions of customers."

The new F-150 led Ford's F-Series lineup to a 32nd straight year of truck sales leadership in 2008. Ford F-Series finished the year with 50,448 more unit sales than its nearest competitor. In addition, for the 27th year in a row, F-Series is once again America's best-selling vehicle of any type – car, crossover, SUV, truck or van. Since the all new 2009 F-150 went on sale in October 2008, Ford F-Series has gained market share, increasing from 31 percent of the full-size truck market in the first nine months to 37 percent in the fourth quarter.

"Ford's F-Series sales have picked up pace since the launch of the new F-150," said Doug Scott, Ford truck marketing manager. "Purpose-made 'Built Ford Tough' trucks helped lay the foundation of this great country and growing F-Series sales will be one of the early indicators of an economic recovery as the country begins rebuilding"

The Toughest Truck
The F-150's safety leadership is built on the solid structure that underpins the truck's legendary "Built Ford Tough" durability and capability. The new truck has an all-new hydroformed steel front end – including use of tubular ultra-high-strength lighter weight steel that contributes to its unsurpassed fuel economy in the full-size pickup truck segment.

"The all-new 2009 Ford F-150's leading crash-safety ratings add to its capability, fuel economy and technological leadership," said Steve Kozak, Ford's chief engineer for safety systems. "We achieved top safety ratings and unsurpassed fuel economy at the same time by using high-strength and ultra-high-strength steel in key areas of the new F-150's structure."

New to the 2009 F-150 is Ford's standard Safety Canopy® side-curtain air bag rollover protection system, which helps protect front and rear outboard passengers in both rollovers and side-impact crashes. The air bag is designed to stay inflated for several seconds for additional protection in rollover crashes, which often last longer than side-impact crashes.

Ford's Personal Safety System is made up of a suite of protection technologies, including dual-stage front air bags and occupant weight classification, working together to help protect occupants. Added to this is a Ford first – the new "K-bag," a front seat dual-chamber side air bag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact.

Ford expects the 2009 F-150's appeal to be even stronger for "core truckers," who list safety as a top purchase consideration and are a growing part of today's full size pickup market. According to recent Ford customer research, 83 percent of F-150 buyers consider safety a leading purchase reason – more than buyers of five of the six competitive trucks.

"Our customers buy the F-150 because it is a no-compromise solution which addresses their needs – work or play. So whether they're towing a construction trailer to the job site or hauling the family and towing a boat to the lake, the 2009 F-150 provides unmatched capability, unsurpassed fuel economy, and unrivaled safety," Scott said.

Towing Safety and Convenience
The new F-150 has standard safety and towing aid technologies – including Advance Trac® with Roll Stability Control™ (RSC®), a first for the F-150 – that help customers more confidently use the truck's segment-leading towing and hauling capability. The Ford-exclusive stability control system uses a gyroscopic sensor that uniquely helps detect and prevent both skidding and rollovers.

The system offers as standard integrated Trailer Sway Control technology, which helps determine from the yaw motion of the truck if the trailer is swaying and takes measures to help bring it under control. An available Integrated Trailer Brake Controller technology allows direct operation of the trailer's electronic brakes with more confidence than typical aftermarket systems.

Tow Haul Mode changes shift points under acceleration, keeping the truck at a higher rpm and further up in the power range to improve the towing experience by avoiding unnecessary shifts in rolling terrain. The technology also prevents the transmission from shifting up in gear when the vehicle crests a hill, and provides downhill brake support that allows the transmission to downshift, letting engine-compression braking slow the vehicle and maintain a steady speed.

The new 2009 F-150 is built at Ford's Dearborn (Mich.) Truck Plant and Kansas City (Mo.) Assembly Plant. The 2009 new truck has won the following awards and accolades:

  • Motor Trend 2009 Truck of the Year Award™
  • Top honors as "Truck of Texas" as well as "Best Luxury Pickup" for the 2009 F-150 King Ranch from the Texas Auto Writers Association
  • Finalist 2009 North American Truck of the Year. The winner will be announced Sunday at the North American International Auto Show.
  • 2009 Best Redesigned Vehicle from Kelley Blue Book's kbb.com
  • "Best Overall Half-Ton Pickup" from PickupTrucks.com
  • "Automotive Excellence" award in the Workhorse Category from Popular Mechanics
  • Detroit Free Press Truck of the Year
  • Detroit News Truck of the Year
  • "Top Safety Pick" from the Insurance Institute for Highway Safety
  • "Residual Value" award from Automotive Leasing Guide (ALG)
  • Motor Trend's Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept
  • "Accessory-Friendly Truck" Design Award from SEMA


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 33 Comments
      • 6 Years Ago
      Ford is on a ROLL! they are releasing some amazing cars and trucks right now. Good Job!
      • 6 Years Ago
      The Chevy is better looking truck by far, has better fuel efficentcy, many NEW features have been long time standards on CHEVYS, the list goes on and on, basically, it all comes down to whatever or whoever got screwed in the front seat if your a fan of one truck or another.......there is very little cross buying between brands!
      • 6 Years Ago
      It's a great truck and may be the best pickup out there overall, but calling it the safest may not really be accurate. Where have the Chevy and Dodge failed in these tests?

      On top of that, the styling is questionable. Slather on more chrome and an even bigger grill on top of the 04-08 styling. At least Dodge saw to it to give its 09 a completely new body, and to my eye (maybe not yours), the Dodge looks smoother, better balanced and integrated, without being as bland as the Chevy.

      Also, why did it take until 09 for Ford to make side airbags and canopy bags available on an F150? You couldn't even get them on a Lincoln Mark LT (well, that was just another F150 with a few badges changed).

      All three are good trucks (GMC is a Chevy). Each has some advantages and disadvantages over the others in terms of powertrains, accessories and hauling capacity in particular configurations. But almost anyone can find an acceptable ride among the bazillion variations of each truck. It comes down to what appeals to you more. All three are among the top 10 sellers, and especially with the Dodge, that is saying a lot. I remember not too long ago when the Dodge pickup was barely an also-ran. They learned that regular updates and re-dos count for a lot, and bolder styling certainly helps. The Chevy would likely be #1 now if the current styling weren't so cautious.
      • 6 Years Ago
      While certainly a capable truck, the front end seems to get larger and more ugly every year...
      • 6 Years Ago
      Have had my 09 F150 Supercrew 4x4 (replacing my 07) for about 2 months now - love it!! The ride is better, fuel economy seems better (hard to tell exactly since it has been -20 or colder for the last month or so), and it is nice to know it is safer too!
      • 6 Years Ago
      How safe is it if it broadsides a Yaris?
        • 6 Years Ago
        Well the Yaris is S.O.L. and I'd bet the F-150 would only notice a bump in the road :-)
        • 6 Years Ago
        You won't feel a thing as you plow through that little POS like it's butter. :)
        • 6 Years Ago
        So much for the automakers promising to make vehicles bumper compatible during collisions. Nothing has changed.
      • 6 Years Ago
      Congrats Ford!
      BUT !! I still love the new Ram way more!!
      • 6 Years Ago
      my '06 f150 just blew its clutch. Great product ford. 42000 miles. Great. I'll be getting rid of this thing and buying a japanese car
        • 6 Years Ago
        Troll. i talked to the mechanic yesterday afternoon. Lo and behold, over the past 2 months he's done a ton of clutches on my year and model. Wow! I guess there's a lot of really bad drivers around here huh? Not only that, but it totally shoots holes in my "dumb" theory.
        • 6 Years Ago
        I guess you could ignore the cam breaking issue in the Tundra and the wobbly bed. Or, maybe you'll buy a Titan, with the super-crappy interior, outdated looks and lack of options.

        If you're not looking for a truck, maybe you can buy a Camry, remember those tranny issues they had with the V6 a few years ago? Maybe those engine sludge issues will make a come back again, too!

        Your idea about the repair scam is retarded, too: http://www.autoblog.com/2009/02/03/ford-global-warranty-costs-slashed-by-1-2b-over-last-two-years/

        No car is perfect, maybe there's actually an issue with the clutches, but sitting here bitching and threating to buy an import because of that is retarded.
        • 6 Years Ago
        Maybe if you knew how to drive your clutch would last longer.
        • 6 Years Ago
        "I've heard that some of the car makers were going to sell their products at a cheaper rate and make their money on repairs."

        ^dumb.
        • 6 Years Ago
        Maybe if Ford made a better product on the front end things like this wouldn't happen. I've had issues with this clutch pretty much from the time I bought it. I've heard that some of the car makers were going to sell their products at a cheaper rate and make their money on repairs. Looks like that's the case here. So, thanks for the insight d*ckhead.
      • 6 Years Ago
      Too bad it is hideous...
        • 6 Years Ago
        We had a silver 09 f150 platinum edition at work that i spent a good 15mins with, felt like an 08 but it has to be the ugliest truck i have ever seen, front looks like a bad f250 edge mix and the back looked like it was a rejected lincoln talegate.
        The fact that when it rolled up everyone thought it was a ranger didnt help either.
        • 6 Years Ago
        @AE:

        Who in their right mind could ever mistake an F-150 for a RANGER?! I mean, it isn't even looks, the F-150 is several magnitudes larger than the Ranger.

        Sorry if you work with the blind though. In that case my condolences and good luck to them.
        • 6 Years Ago
        Dual beam headlights are hideous.
      • 6 Years Ago
      Dont get me wrong, i love the f150 and appreciate it's safety ratings.

      I just think they need to re-work the safety rating system, too many cars and trucks get 5 stars. Which means they are really average, which IMO is a 3 not a 5.

      • 6 Years Ago

      They should offer a Diesel model also. The torque would be great.
      • 6 Years Ago
      msm, not sure what you are talking about - do you? Ford & GM both get 21mpg, although with the Ford you don't need to option up to a tonneau cover, aero front air dams, different wheels, etc. What NEW features on the 2009 F-150 have been standard on the Silverado for YEARS?
    • Load More Comments
    Share This Photo X