If you are going to bill yourselves as the World's Greenest Automaker, as Honda does from time to time, you'd better be willing to back it up. Luckily, Honda always seems to be looking for a way to do just that. Whether it's by offering the best overall fuel economy in the United States or powering billboards with solar power, Honda is often a step ahead. Wait, hold on... powering billboards with solar power? Yep, in the land of Oz at least, Honda has partnered up with APN Outdoor to create Australia's first eco-friendly outdoor advertisements. The solar panels provide power when possible and a backup electrical connection that gets its power from a green feed is there to pick up the slack. This may be a small thing, but we'll take it. We should also mention that Honda has invested in solar technology itself, with its Soltec subsidiary opening for business in 2006 and now selling panels for residential or commercial use.
TULLAMARINE, Australia - January 5, 2009: Honda, the world leader in low emission, fuel efficient vehicles, has taken Hybrid technology to new heights... literally.
In an Australian media first, massive billboards featuring the new Honda Accord Euro are illuminated by green solar power; with green energy electric backup. Just like a Hybrid.
Outdoor advertising specialists, APN Outdoor have installed solar panels on several of the billboards around Australia.
Honda Australia Marketing Manager, John Pranger said the idea of the solar billboard campaign was immediately attractive. "Honda's well-earned reputation for minimising its environmental impact made this opportunity very attractive. Our goal is to leave green skies for our kids and harnessing natural energy sources goes a long way to achieve this. We also thought, as this has never been done before, it's perfect for Honda to lead the way once again."
Honda subsidiary Soltec commenced production and sales of ultra-thin solar panels throughout Japan in October 2008.