• Jan 4, 2009
Click above to taste view more of Scrimaglio's Fiat, Lancia and Alfa Romeo wines

We've heard it before: drinking and driving don't mix. We know. And we're not about to condone the combination of the two. But we also can't help but wonder why there seems to be so much crossover between automobiles and alcohol: beer and whiskey logos on race cars, Martini striping on rally cars, champagne sprayed all over victorious drivers, mixed drinks named after sports cars.... You get the picture, and so does Fiat. The Italian auto giant isn't about to miss out on the action, so they've teamed up with Scimaglio vineyards to launch their own line of fine wines.

Scrimaglio is a family vineyard with roots going back over a century in the Nizza Monferrato winemaking region of Italy. Through their "fashion wines" project, they've now launched wines under the Fiat, Lancia and Alfa Romeo labels, including whites, reds and sparking Spumantes. We're still hung over from New Years' Eve, so we won't be tasting them for you just yet. But we like the pretty bottles, which you can check out in the gallery below. Just make sure you have a designated driver before you do.


[Source: Scrimaglio]


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    • 1 Second Ago
  • 6 Comments
      • 6 Years Ago
      Car-maker's wine is not a new thing, I've been drinking Thunderbird for many years...
        • 6 Years Ago
        Yeah me too, I like my Mustang 5.0 tourque turner.

        everclear + orange juce + sugar + a little pepermint

        Blown V8
      • 6 Years Ago
      I wanted to make a sarcastic/witty comment about car-makers and wine but I'm lovin' those Alfa Romeo bottles. Awesome design.
      • 6 Years Ago
      Next up: Ford Co Light Beer..... made by corona?