Filed under: Euro, Marketing/Advertising, Alfa Romeo, FIAT, Lifestyle
Vintage Italians: Fiat, Lancia and Alfa Romeo hit wine store shelves
Click above to taste view more of Scrimaglio's Fiat, Lancia and Alfa Romeo wines
We've heard it before: drinking and driving don't mix. We know. And we're not about to condone the combination of the two. But we also can't help but wonder why there seems to be so much crossover between automobiles and alcohol: beer and whiskey logos on race cars, Martini striping on rally cars, champagne sprayed all over victorious drivers, mixed drinks named after sports cars.... You get the picture, and so does Fiat. The Italian auto giant isn't about to miss out on the action, so they've teamed up with Scimaglio vineyards to launch their own line of fine wines.
Scrimaglio is a family vineyard with roots going back over a century in the Nizza Monferrato winemaking region of Italy. Through their "fashion wines" project, they've now launched wines under the Fiat, Lancia and Alfa Romeo labels, including whites, reds and sparking Spumantes. We're still hung over from New Years' Eve, so we won't be tasting them for you just yet. But we like the pretty bottles, which you can check out in the gallery below. Just make sure you have a designated driver before you do.
[Source: Scrimaglio]
Reader Comments (Page 1 of 1)
firstplace 4:44PM (1/04/2009)
Next up: Ford Co Light Beer..... made by corona?
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Mazda FTW! 5:14PM (1/04/2009)
I wanted to make a sarcastic/witty comment about car-makers and wine but I'm lovin' those Alfa Romeo bottles. Awesome design.
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Kip 5:17PM (1/04/2009)
Alfa Romeo wine... the foil on the top will rust, the cork will break in half when opening the bottle and will require a special tool to remove it, the bottle will leak in your wine cellar, and you'll probably need about three bottles to enjoy just one complete bottle. However, once you work through those issues and get a chance to sample the wine, you'll find it unique and different than any other wine you've had before. And despite swearing you'll never put yourself through the hassle of another bottle, you'll find yourself searching websites and newspaper advertisements looking for just that because you've convinced yourself that this time, you're better prepared for the drinking experience. Afterall, you already have the special cork removing tool. ;-)
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coolremo 10:50PM (1/04/2009)
You're a tool for writing that story.
MikeInNC 8:42AM (1/05/2009)
Kip, I see you have had an Alfa too! Despite the issues I had....I've spent several hours in the last few weeks researching them on the web...too funny.
Ed_NYC 6:55PM (1/04/2009)
Car-maker's wine is not a new thing, I've been drinking Thunderbird for many years...
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Mr. Luke 12:30AM (1/05/2009)
Yeah me too, I like my Mustang 5.0 tourque turner.
everclear + orange juce + sugar + a little pepermint
Blown V8