• Jan 2nd 2009 at 5:33PM
  • 13
Click above for a high-res gallery of the Kia cee'd

Stop/start technology is like a trial membership for hybrids: it lets drivers in on the fuel savings and lower carbon emissions without forcing them to become a card-carrying member of the hybrid brigade. Kia is will be offering buyers just such an opportunity by introducing ISG, or Idle, Stop, and Go (also called Intelligent Stop & Go) on the new cee'd.

The ISG will be available on the 1.4- and 1.6-liter gasoline-engined c'eeds, and unlike other stop/start technology, this ISG shuts the engine down not only when the car is stopped, but when it's moving less than four mph. To engage the ISG while the car is moving, the driver puts the car in neutral and depresses the clutch, the engine is shut down, and he or she will be rewarded with 15% better fuel economy in the urban cycle.

The frugal-ized cee'd also benefits from a lighter five-speed gearbox and low-rolling-resistance tires as standard fitment. Later in 2009, the 1.6-liter diesel c'eed will be offered with ISG technology.

[Source: Kia World]

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    • 1 Second Ago
      • 6 Years Ago
      Good thing no one gives a crap what you think.
      • 6 Years Ago
      why limit this to 4mph or less. I have been wanting for ever to have a car that works exactly like this. Put the manual in neutral and let the clutch out and the engine should turn off. Then as soon as you depress the clutch, or hit the brakes, it shoudl turn back on. Electric steering solves the typical steering issues and you dont really need electric brakes. The brakes maintain quite a bit of hydraulic pressure so even if you hit the brakes while the engine is off, you have enough pressure to stop while the engine restarts. I would love the ability to control this and hypermile my car in this way.
      • 6 Years Ago
      "Kia is will be offering buyers just such an opportunity by introducing ISG, or Idle, Stop, and Go (also called Intelligent Stop & Go) on the new c'eed."

      • 6 Years Ago
      Cee'd, not C'eed

      Decent looking car, though.
      • 6 Years Ago
      According to the plate, you put the apostrophe in the wrong place. It should be "cee'd", not "c'eed".
      • 6 Years Ago
      I was always under the impression that starting was one of the more stressful activities for an engine. Does it not matter in this application because the engine would most likely be warm and fully lubricated upon subsequent restarts?
      • 6 Years Ago
      Dear ,

      Please start implementing this into your cars. If Kia can do it, you can too.

      • 6 Years Ago
      Start-stop (or whatever the different brands call it -Intelligent dynamics etc) really ought to be mandatory on all cars. It just makes sense. Cars are sophisticated enough in this age that it shouldn't stress an engine- and nothing wastes more gas than getting 0 miles to the gallon. Good on Kia. Pity it's not available in the US more.
      • 6 Years Ago
      Kia3...uh I mean the Kia c'eed.
        • 6 Years Ago
        Yeah, the Mazda3 was sooo "original" - LOL!
      • 6 Years Ago
      shuts off for less than 4mph....

      WTF drives under 5 mph???

      I bet you will save gas if you drive that slow but you're ass will get a ticket too.

      System isn't worth it.
        • 6 Years Ago
        Ever heard of bumper-to-bumper traffic...conditions that one is almost guaranteed to run into while driving in a big city like London, Prague, and France to name a few? It would be VERY beneficial there.
      • 6 Years Ago
      Wherever the apostrophe goes, that's a weird name for a car.
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