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Stop/start technology is like a trial membership for hybrids: it lets drivers in on the fuel savings and lower carbon emissions without forcing them to become a card-carrying member of the hybrid brigade. Kia is will be offering buyers just such an opportunity by introducing ISG, or Idle, Stop, and Go (also called Intelligent Stop & Go) on the new cee'd.

The ISG will be available on the 1.4- and 1.6-liter gasoline-engined c'eeds, and unlike other stop/start technology, this ISG shuts the engine down not only when the car is stopped, but when it's moving less than four mph. To engage the ISG while the car is moving, the driver puts the car in neutral and depresses the clutch, the engine is shut down, and he or she will be rewarded with 15% better fuel economy in the urban cycle.

The frugal-ized cee'd also benefits from a lighter five-speed gearbox and low-rolling-resistance tires as standard fitment. Later in 2009, the 1.6-liter diesel c'eed will be offered with ISG technology.

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[Source: Kia World]