• Dec 26, 2008
The year is finally drawing to a close, and most automakers will look back at 2008's dismal sales figures with disdain. Crumbling market share for domestic U.S. brands led to the year's biggest story -- that of a Federally-funded automotive bailout. Import brands didn't fare much better, with Toyota, Nissan and Honda all posting distinctly lackluster sales figures towards the end of the year.
At least one automaker is set to buck the overall negative trend, as Subaru executive vice president Tom Doll says that its U.S. arm will post a modest sales increase for 2008, and incentives weren't a big part of Subaru's success. New products like the Impreza and Forester led the way, and an increased marketing push helped the aging Legacy improve on its 2007 numbers. Regardless of its minor victories for '08, the Japanese automaker isn't expecting any miracles in 2009 with its New Year's resolution of simply maintaining current levels. Good luck.

[Source: Automotive News, sub. req'd]


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    • 1 Second Ago
  • 22 Comments
      • 6 Years Ago
      I sold 3 in the last 6 months and bought one myself.

      I am Leasing-to-buy an 08 WRX: Best sales experience ever, plenty of added bonuses, and now that the snow has arrived in Michigan I've tested the cars snow handling to be phenomenal. The price was crazy good in the end...I went in to get the super cheap base Impreza but my WRX love and the price made me take the plunge.

      My mom was in the market for some new lease, all the US dealers were to be honest douchebags when it came to pricing. She bought a 08 Outback.

      Her boss also wanted a new car to replace his near lemoned Chevy. Walked in and signed in less than 2 hours on an 09 Forester, what a vehicle that was.

      Then my friend bought an 09 WRX to replace his 04 WRX. The 09 has improved performance and handling I wish I had, but in the end I needed a car then, he had the ability to wait. Though with my DP, Tuner, SPT Exhaust, and planned suspension work I'll be passing him...
      • 6 Years Ago
      This is what happens when you build good cars. Many other automakers should take notes.
      • 6 Years Ago
      And I was a small part of that. Thanks subaru, the car's been treating me well.
        • 6 Years Ago
        That makes 3 of us! Lovin my '09 Impreza!
        • 6 Years Ago
        Actually given Subarus small sales numbers, you guy were probably a big part of that.
        • 6 Years Ago
        Me too goalie guy, HIGH FIVE


        (Am I the only one happy to finally hear some good news about any company?)
      John P Stroll
      • 6 Years Ago
      with Ford and GM deceasing the amount of cars they sell to Rental Agencys',
      Subaru has been filling the void.
      At least here in Maui, the roads are chock a block full of SubaruI Impreza's.
      Perhaps that is where the sales gain is culmanating.
      • 6 Years Ago
      isn't audi also reporting overall sales increases for 2008? won't both audi and subaru be in a different position next year? what's the point?
      • 6 Years Ago
      Subaru market share is very small, so it's not like they have a ton of cars to account for that increase.
        • 6 Years Ago
        Irrelevant.
        • 6 Years Ago
        tankd0g
        Thank you!
        • 6 Years Ago
        Highly relevant. The number of cars that is an insignificant (less than 1%) month to month fluctuation to Toyota and Honda is the difference between a 5% decrease and 5% increase in sales to Subaru.
      • 6 Years Ago
      I also contributed but it was also thanks to JP Morgan and Chase that I purchased my STi with 0% financing for 63 months and the 8k off msrp helped as well
      • 6 Years Ago
      The sh**y Impreza hatchback sold well,im surprised...
        • 6 Years Ago
        I know someone who drives a late model Legacy wagon (not exactly sure what year) and it's falling apart. The last piece was the fender inner liner which was ripped out when she drove through some snow in a driveway of all places. Total POS.
        • 6 Years Ago
        They sell well because they're good cars, and not what you claim them to be.
        • 6 Years Ago
        And the base model is a steal.
      • 6 Years Ago
      Here's to hoping some of the other automakers see that there is a market for smaller AWD suv-like vecs that happen to be hatches and wagons and give us a few.

      I'd be shocked if we didn't see more wagons and hatches in the next year, as more people are looking for something that can do it all, that may not necessarily be giant in size. Most companies already have these but only sell them in other markets.

      Then again, I'd be shocked if all of the big 3 are still in business through next year after years of trying to tell us we need expensive SUVs bought on 5 and 6 year car loans that include the balance of the last loan rolled into it. :/
        • 6 Years Ago
        Toyota needs a small AWD offering other than that horrid Martix. Honda...well Honda is a lost cause I guess we'll never see an AWD civic again. An AWD Mazda 3/Focus, now that would be something.
      • 6 Years Ago
      Ha!

      HA!

      Until 1993 I drove Jaguars, BMW's and Masers. Then, I bought my first SVX.

      2 SVX, a GT, an Outback VDC and a Spec. B in and I have never looked back.

      When you compare the build quality, the design and the engineering...for the $$$, no other brand is even close.

      Best Chirstmas present yet!

      PERIOD!
      • 6 Years Ago
      maybe some folks wants to buy some "pure Subaru" before they let the place for some "Toybaru"?....
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