Prodrive/Aston chief David Richards considering Honda F1 buy-out
What goes around comes around, or so the saying goes. This is certainly true for Prodrive's front-man David Richards, who never seems to be lacking for opportunities. Having run racing programs for Subaru, Aston Martin, BMW, Porsche, MG, Alfa Romeo, Ford and Ferrari – to name just a few – Richard's Prodrive outfit was contracted by Honda to run its Formula One program, then running under the BAR banner. Honda then decided to operate the team in-house, and Richards moved towards fielding his own entry. As it turns out, neither plan panned out, and Richards is now considering leading a consortium of investors to acquire the Honda team anew.
Similar to the deal that saw Richards take the reins at Aston Martin, the veteran racing guru is talking with Investment Dar about financing the operation. Of course, Richards would assume his old role as team principal, especially given his newfound free time since Subaru canceled its partnership with Prodrive in the World Rally Championship.
[Source: Autosport.com | Image: Andreas Rentz/Getty]
Reader Comments (Page 1 of 1)
Aniec 8:16PM (12/26/2008)
Subaru, what a pity...
Reply
Ian 11:36PM (12/26/2008)
Dar bought into Prodrive: Prodrive loses the Subaru WRC biz
Dar bought into Aston Martin: AM Sales falling off a cliff.
Oil below $40 pb
Dar want to sell down $1B of shares in Am to Mercedes: You think Mercedes will spend on that at this time?
Does one seriously believe that Dar will want to spend more money in a risky F1 venture while these other investments need further cash infusions?
Reply
Franz 12:35AM (12/27/2008)
Yes Please! David Richards & Prodrive did a much better job running (BAR) Honda than big Honda ever did.
Reply
mistermino 3:50AM (12/27/2008)
I completely agree. I would enjoy seeing David Richards back at the helm
tankd0g 1:13AM (12/27/2008)
Don't be fooled guys, that 1 pound price might seem reasonable but it's all down hill from there!
Reply