Honda and Toyota
may not be joining their colleagues at Nissan, Mitsubishi and Suzuki in canceling their participation in this year's Detroit Auto Show
, but they still won't be laying on the glitz and glamor that have become the mainstay of past events.
For starters, both Honda's and Toyota's CEOs won't be attending, even though the market is vital to their success. Beyond that, neither will be holding press conferences to unveil their new hybrids, simply placing the vehicles on their show stands and waiting for questions. No parties, either, as they acknowledge the economic state of the industry leaves little to celebrate this year. The automakers didn't give any specific reasons for their decision to scale things back, but sources suggest that the move was made out of deference to the difficulties faced by their rivals in Detroit.
[Source: The Detroit News | Image: Junko Kimura/Getty]