GM's LaNeve: "We are completely behind Saturn"
So, what to do with Saturn in these troubled times of belt-tightening? Ditch the brand entirely? Not so fast, counters LaNeve, who recently told dealers that, "We are completely behind Saturn." Hopefully, being "behind" the brand means cutting the number of models it sells and reducing that internal competition between rival GM brands while still keeping the Saturn name alive with new and exciting – not to mention well marketed – products. Sounds easy, right?
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