• Dec 23rd 2008 at 8:01AM
  • 34
Wal-Mart offers a closely-targeted audience: buyers looking for the best deal. Other companies have tried to piggyback on that and grab a slice of the immense Wal-Mart fan base. A used car company called Live X Auto Exchange could be the latest: it has set up portals in two Phoenix-area Wal-Marts that provide used car listings from local dealerships, banks, and private sellers.
You don't actually buy the car at Wal-Mart, and Wal-Mart has no interest in Live X other than providing it space. All you do is set up a Live X account at the store and browse the listings. If you see a car you want, Live X will help you get financing. Should you want to make a deal, you will arrange for the seller to get the car ready for you to see it in person. That's it. Although Live X is set up at Wal-Mart, we would imagine you can also set up an account at home.

Patrick Dial, the man behind Live X, was formerly a promoter for Garth Brooks. If you check out the Live X site, it's set up like a concert entertainment site -- you can even buy a Live X hat and there's a Live X Lifestyle section. It's a neat idea, but we're not sure why you'd create a Live X account at Wal-Mart unless you bought some Little Debbie snack cakes and then suddenly remembered you were looking for a used car, too. A company in Houston tried to sell used cars in Wal-Mart parking lots a few years back and lost $6 million. But for all of you bargain shoppers, it's just another thing you can get at your local Super Center. If you live in Phoenix, that is...

[Source: Automotive News - Sub. Req.]

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    • 1 Second Ago
      • 6 Years Ago
      Now I understand what's going on at Wal-Mart after reading this article. About a month ago going to Wal-Mart, they had all these cars lined up just outside the entrance way selling early model reconditioned cars. For nostalgic buyers, the cars were ideal items for them. I 'm bemused by J. Ramsey's comments about Live-X catering to the impulse buying crowd.
      • 6 Years Ago

      Sounds good to me,when your new car from china breaks down,you take it
      back to WAL-MART and they give you a new one.
      • 6 Years Ago
      Introducing... The Gee-wiz! The G-wiz's overfed americanized cousin!
      • 6 Years Ago
      Dumbest idea I've heard. Another idiotic marketing niche.
      • 6 Years Ago
      Why is it if the press can insert the name Walmart it is suppose to be a big deal......COSTCO has been selling cars for years and narry a word from the likes "Jonathon Ramsey" the one offering the "great" insight in this article......
      • 6 Years Ago
      Hey, you don't like Walmart??? Don't shop at Walmart...for a car or anything else. I'm sick of hearing people run the company down for being successful. Welcome to the free market. Deal with it.
      • 6 Years Ago
      • 6 Years Ago
      I hope finding a '98 Maxima is easier than finding a $6 beach tees.
      • 6 Years Ago
      After what happened at their Black Friday sales, the crappy health insurance Wal-Mart gives it's employees, and the poisoned junk they sell from China, Wal-Mart should be selling GRAVE STONES--not cars.
      Bob Hughes
      • 6 Years Ago
      NOT a good idea. Walmart has a habit of moving into a new area and destroying a local economy by forcing out the competition. The current economy is a perfect opportunity for them to now absorb the business of dealerships that are going to fail. I personally don't want a car built in China. It will start with a website and evolve into full blown car sales at the store. Walmart has the potential of becoming "big brother" as it is. As small stores are forced to close, competition evaporates. If we are not observant of what is happening, pretty soon we will all be dependent on Walmart for everything from prescription medicine, food and clothing to automobiles and gasoline. It doesn't take a rocket scientist to figure out that once all the competition is gone, so will also go the "every day low prices". Supply and demand. If you are the only game in town, you control supply and greed begins to dictate what things are worth. When there is only one store within 30 miles of you, a gallon of milk is worth $6. The shopping experience goes from "shop for the best deal" to "how bad do you want it, take it or leave it". Wake up people, Walmart is a big player in the destruction of our economy and way of life. For every low paying job Walmart creates when it comes to an era, it causes the loss of at least 3.
        • 6 Years Ago
        @Bob Hughes
        Every body says WALMART runs the mom & pop stores out of business. No, they do not. The consumers who shop at Wal-mart instead of the smaller shops are the ones ruining the smaller businesses. You have a choice. Vote with your money. I have several friends who will not shop at Wal-mart. They like thw smaller stores and the personal service. Also, I believe now that Sam Walton is gone, when the grandchildren take over the stores, we will see a change for the worse in Wal-mart. The grandchildren will ruin Wal-mart.
      • 6 Years Ago
      If you are a member of Costco....you can get a car wholesale..just go to Costco
      select the car and they will do the rest.........the only catch is..Costco must find a dealership willing to make the deal.....so no you will not get a Corvette ZR1 at dealer cost......but you can make very good deals going thru Costco.
      • 6 Years Ago
      They better hope it isn't like buying clothes at Wal-Mart!! he first time you wash it- it falls apart at the seams!!
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