Filed under: Government/Legal, Jaguar, Land Rover
Tata plans to inject "tens of millions" into Jaguar, Land Rover
It seems like it was just yesterday when Tata agreed to take Jaguar and Land Rover off of Ford Motor's hands for $2.3 billion. But it probably feels like forever for Tata, as a global automotive crisis followed almost immediately after the purchase. The Indian automaker has already pumped hundreds of millions of pounds of working capital into the struggling brands and now Tata is adding "tens of millions" more to stave off an immediate cash crisis. The cash infusion came after the British government also promised tens of millions of pounds to Jaguar and Land Rover, which employs thousands of British workers. "Tens of millions" doesn't exactly sound like a lot of money in the wake of $17.4 billion dollars in loans given to GM and Chrysler, but Jaguar and Land Rover operate on far smaller scales than its American counterparts. Jaguar and Land Rover has seemingly struggled forever, but after sampling the excellent XF sedan, we're happy the British automakers are worth saving.
[Source: Automotive News - Sub. Req.]
Reader Comments (Page 1 of 1)
Epyx 10:03AM (12/23/2008)
Good luck with that.
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Throwback 10:14AM (12/23/2008)
Where are the folks that said Ford was dumb for selling Jag/LR?
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Avinash machado 10:15AM (12/23/2008)
They are busy eating crow.
Epyx 10:21AM (12/23/2008)
Landrover received lots of help from BMW and then Ford. Ford Europe really helped Jaguar come away from the abyss and developed the XF. The jurry is still out on the Tata contribution until we see a redesign or a new product from the new owners. Hopefully they will be able to continue the progress made by Ford. Both nameplates are worth saving and having around.
Without Landrover to kick around who is left to benchmark horrible reliability - Jeep?
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adrian 3:55PM (12/24/2008)
BMW did nothing for Land Rover except rape their AWD technology and take the MINI. All the money BMW claimed to pump into the Rover car bussines was into car plants that they intended to kept for themselves (Like the MINI plant) once they sold the whole lot.
Shawn 10:21AM (12/23/2008)
"Tens of Millions" is a drop in a bucket for Tata. It is even less of a drop in a blackhole of money pit known as Jaguar & Land Rover. Both of which will require billions to develop post-Ford platforms and technologies.
This tiny investment in Tata's part shows that someone finally woke up and realized that Ford just dumped 2 giant turds on its lap.
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No Choice 10:48AM (12/23/2008)
I actually liked the Range Rover Sport, but my hesitation was that Land Rover was owned by Ford. Now Land Rover has moved from bad to worse. Like I said when the sale of both Land Rover and Jag was in the idea stage.....tata and good riddance to both. The only other viable choices for luxury SUV's for me are Lexus, and BMW-the Mercedes line of SUV's all look like mini-vans....ewww.
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Nick 11:25AM (12/23/2008)
Isn't it true Jag hasn't made money since like the 60's?
Jag should die, It amazes me anyone would buy Jag, you are far better off buying Hummer..
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Duders 11:58AM (12/23/2008)
obvious troll is obvious.
spike 11:27AM (12/23/2008)
People are overreacting. Every car manufacturer is struggling right now due to the global credit crisis and JLR is no different. Tata has still made a good buy with JLR because their r&d and manufacturing is top notch as evidenced by the c-xf and xf. Hopefully once the credit crisis moves on these two marques will be back to producing beautuful cars.
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Ken 1:47PM (12/23/2008)
Sorry, tens of millions is a lot...if you are designing a new power seat.
As others said, it will take billions and many years to make the brands special.
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Kevin 4:30PM (12/23/2008)
Who knows? After they right the Jaguar/LandRover ship, maybe Tata will fix up Chrysler.
C'mon, we don't have all week!
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