Lamborghini running strong with record sales and profit in 2008
The current economic conditions may be wreaking havoc on the Detroit Three, along iwth Toyota and Honda, but Lamborghini is apparently impervious to the global financial crisis. The House of the Raging Bull posted record sales and profit records for the fourth straight year and has followed through on its promise to introduce a new model every year during that time period. The company has no intentions of reducing funding for R&D, and plans to expand its global presence and dealer network throughout the next year. Here at Autoblog, we're all for Lamborghini's continued success, especially if they continue to let us drive their new models. More details on Lamborghini's current status and future plans in the press release after the jump.
[Source: Lamborghini]
PRESS RELEASE:
Automobili Lamborghini S.p.A. will deliver another record year's results in 2008. Official sales figures will be communicated on the occasion of Lamborghini´s appearance at the Detroit Motor Show in January 2009.
Even as a low volume luxury car manufacturer, Automobili Lamborghini is not unaffected by the present downturn in economic activities in the wake of the global financial crisis. However, the company is in a favourable strategic position due to its identity as a luxury brand of longstanding tradition. One of its core brand values is exclusivity, which is maintained through tight management of volumes and a strict policy of maintaining a strong forward order bank. This exclusivity is of essential relevance to both dealers and customers and is pivotal for the appeal of the brand.
Lamborghini has the most attractive product line-up in the company´s 45 year history. With at least one new product launched every year, and the continued development of the dealer network to maximise market penetration, Automobili Lamborghini has produced a year on year record performance in terms of turnover, profit and volumes for the last four years, together with a rare double digit profit margin. The company´s development marks one of the most respected company turn-around programmes in the automotive and luxury industries.
Long before 2009, the company took decisive steps to address potential market volatility. Production flexibility is made possible by cooperative concepts developed with the union representatives. Besides flexible working hours, it provides the opportunity to create training and qualification programmes during work hours. There will be no layoffs, but an extension of the Christmas holiday for eight days has been confirmed.
Lamborghini will not divert from its long-term strategy. Investment into R&D will not be reduced, and there will be ongoing expansion of its brand presence on a world-wide scale, with more new products and further expansion of its dealer network. The company will continue its strategy of announcing at least one new product each year. The latest examples of this are the new Lamborghini Gallardo LP 560-4 Coupe for which deliveries commenced summer 2008, and the Gallardo LP 560-4 Spyder unveiled in November 2008 with market launch in spring 2009. Lamborghini continues its stated objectives of becoming the most profitable supersportscar manufacturer, the most attractive employer and the most attractive brand in its market.
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Reader Comments (Page 1 of 2)
Ricardo 1:50PM (12/23/2008)
Good!!!
:)
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Flashpoint 2:23PM (12/23/2008)
Anyone with enough money to buy a Lamborghini probably hasn't been the least bit effected by the financial crisis. Its the Middle Class and poor who suffer. Rich people don't feel it. The only rich who do are the ones with small businesses forced to lay off workers or cut back on their grey poupon.
Sandok 2:39PM (12/23/2008)
Flashpoint, what you on about?
Who owns money in stocks, rich people or poor people? Who looses more money in the banks, rich people with thousands or thousands or poor people with a few thousands (which is gareenteed by the banks usually for such an amount)?
Everyone's affected but the people with Hedge Funds are the ones worst effected (usually richer people) ;)
happy_penguin 4:56PM (12/23/2008)
The wealthy are probably affected the most, but they come out of it comfortably because they have so much. The poor may be affected the least because they have nothing to lose in the first place. It's the middle class who are hurt the worst since they often lose everything they own and end up poor.
The middle class powers the economy that the wealthy control and the middle class takes the hardest hit.
Matty 1:50PM (12/23/2008)
Audi FTW!!
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garlinski 2:02PM (12/23/2008)
Didn't the Lambo dealer in the picture close a couple of months ago? Ironic if it is...
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Sam Fankuchen 6:40PM (12/23/2008)
Closed.
Kattleox 2:06PM (12/23/2008)
So Porsche, Mini, the M division, and now Lamborghini, all posting record sales? Should I move to Germany, so as to avoid any economic failure?
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Mike!!ekiM 2:08PM (12/23/2008)
See what forcing people to work part time and not paying health care can do!!!
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coolremo 2:08PM (12/23/2008)
Which 4 new models did they / are they introducing (does that include the Estoque)?
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Will 3:12PM (12/23/2008)
The Murcielago LP640, the Gallardo Superleggera, the Gallardo LP560-4, the Reventon, the Estoque...
Rob 2:26PM (12/23/2008)
In other words, rich people still have lots of money!
YAYYYY!!!!!!!!!
I saw a rich person slide into a ditch today. I laughed. haha!
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rsfourever 2:29PM (12/23/2008)
it's interesting to read that lamborghini is going forward at full speed, getting a record year of sales and profits, while ferrari just had to shut down its plants to keep supply in line with demand, because of decreasing sales...
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dun 2:33PM (12/23/2008)
I have to give most of the credit to ADUI, who, did an excellent job during the past years made lambo a "i want one" thing...
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DBG 2:36PM (12/23/2008)
Isn't there a 2 year wait when you buy a Lambo? Which prob explains their lack of exposure (right now) to the current financial environment. Let's wait and see what they say next xmas ...
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waiownsyou 2:56PM (12/23/2008)
They probably would have made more if they didn't limit the production number of Reventons. That thing looked mean as hell and all the other Lambos today look too much alike.
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Crackberry Addict 3:10PM (12/23/2008)
Soo... thats were my tax money went! I hope those damn Wall street Ceo's go to hell. LMFAO
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Bungle 3:36PM (12/23/2008)
This proves how outdated the business models of the Big 3 are. As a requirement tied to their bailout packages, they should be forced to create product lines like Lamborghini's to ensure profitability - high prices, low volume. And to think, they've had it exactly backward for all of these years!
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MajorGeek 3:38PM (12/23/2008)
So many silly points.
"Audi made Lambo into a I want one thing"? Perhaps you missed their entire history. Anyone from late 30's on probably had a Lamborghini poster.
"Rich people don't feel it?" Consumers back off on spending in fear, then business slows down so those rich people pass it down by laying people off to save money, and their businesses for a recession. Im sure some are safe but these are scary times. Since most money is in banks or stocks, and both are in trouble, thats scary no matter who you are.
The Gallardo is however credited with making a Lamborghini more obtainable since it can be had now for 200k brand new with a retail sticker of about 275k. Watch Ebay, you can currently buy many Lambo's for a "great price". Makes one wonder if they upped production and lowered prices?
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Preus 3:44PM (12/23/2008)
Well, I'm pleased too see, that somebody's doin' well nowadays.
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