Filed under: Car Buying, Sedans/Saloons, BMW
BMW announces pricing for 2009 7 Series, raises prices on everything else
Click above for high-res image gallery of the 2009 BMW 7 Series
The latest iteration of BMW's all-singing, all-dancing plutocrat limo will roll out the door starting at $81,125. That sum will get buyers the 2009 750i (including $825 for destination charges), but those who are looking for a bit more legroom in back will have to pay $85,025 for the 750Li. Production for these models began last month, but don't expect to see them on the forecourts of your local BMW Center until later this spring.
The rest of the BMW lineup is also getting a nudge on pricing, with the average MSRP climbing by 0.7 percent. All pricing increases are effective January 1, 2009; so if you're planning on gifting yourself a M5 or X6 for the holidays, make sure you do so before New Year's.
Click on the jump for BMW's official press release and full-line model pricing for 2009.
Gallery: 2009 BMW 7 Series
[Source: BMW]
PRESS RELEASE
BMW ANNOUNCES JANUARY 2009 PRICE ADJUSTMENT
12/22/2008
Woodcliff Lake, NJ – December 22, 2008...BMW of North America, LLC announced today an average price increase of 0.7 percent for BMW vehicles sold in the U.S. effective January 1, 2009. This action is driven by the ongoing structural and economical changes in the market place. It will ensure revenue generation for the company's U.S. operations and help to protect the quality of business.
Pricing for the new Advanced Diesel vehicles remain unchanged. The all new 335d and X5 xDrive35d were launched recently and have begun arriving at BMW Centers this month.
In addition, BMW announced pricing for the new 2009 7 Series that debuted recently at the Los Angeles International Auto Show. The base price for the 750i is $81,125 and the 750Li is 85,025 (including $825 for destination and handling). Both models began production in November and will arrive at BMW Centers in the spring.
See attached for new BMW pricing for model year 2009 vehicles.
BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Reader Comments (Page 1 of 1)
Preus 3:41PM (12/23/2008)
I like it, I'll have one. But let's have a look at the facelifted S-class..
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TigerMil 3:57PM (12/23/2008)
M3 sedan is still a steal. These things are squatting on dealer lots in the DC/MD/VA area!
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iCameiSawiConquered 4:03PM (12/23/2008)
smart move BMW...what a way to sell more cars in a depression!
Not only is the cost of the raw materials that go into creating cars plummeting (along with oil and every other commodity), the cost of shipping it about to hit 2000 levels, and soon enough the cost of labor is going to decline with this deflationary spiral we are getting in.....and yet they are going ahead with a price increase? Even with a horrible fiscal 2008? With an even more horrible looking 2009 just over the horizon? Even with a 20% stronger dollar?
It really boggles the mind. The price increases they instituted earlier in the year made sense when commodities were in a bubble and the dollar was worthless, but in a deflationary depression? Madness.
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Serge K. 4:26PM (12/23/2008)
I'd rather have Audi S8.
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e46mike 4:35PM (12/23/2008)
Never buy a new BMW! Let some someone else take the depreciation hit first, and then just make sure you buy one before it gets too many miles on it and it's been subjected to the ludicrously under maintaining recommended maintenance schedule. 15000 mile oil change interval? Lifetime fluids in the differentials and transmissions? Are they nuts???
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Hamhock 5:08PM (12/23/2008)
They have to raise prices...how else will one be able to justify the high residuals on the leased '05s that are coming in.
Ever spend more than 10 minutes in a BMW dealership? You start to think "Howmuchistheleaseona" is one word.....
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MixiM 5:35PM (12/23/2008)
Haha, so the US only gets the 750? Not very good considering the 730d got "best of range" in many european reviews.
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Hamhock 5:45PM (12/23/2008)
Jeez, I thought the dollar being in the dumper was part of the excuse of why BMWs are so overpriced (except for the X5 being made in SC - no excuses there)...but the dollar has strenghtened quite a bit this year. I would think that a 5% price cut across the range would be in order given the current economic climate. I guess we'll see what happens in the 1st & 2nd qtr #s....
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Other Man 5:49PM (12/23/2008)
Lots of those Bimmers are getting a bit rediculous in price.
Love the new 7-Series though. Marks a slight return to somewhat more understated BMWs.
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jim 5:54PM (12/23/2008)
Guess they figure that their market is riding in the hand basket to hell, so they may as well make more on each one.
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P.V. 6:27PM (12/23/2008)
The price increase is quite a lot. While a price raise is not totally unexpected (especially on a totally new model), ~$4000 increase is ridiculous (especially for a car that is already so expensive).
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ken_aisin 6:50PM (12/23/2008)
The new 7 is an absolute eyesore.
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hemppis 11:22PM (12/23/2008)
Imo, it's kind of a moot point to bitch about a price increase on a 7-series...With decent options it's a 90-100k$ car! If you have to worry about the price, you can't afford it. The same pretty much goes for the rest of the line-up, nobody buys a bmw for their great value. Since they're not ;)
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Hammadur Bhandari 11:41PM (12/23/2008)
The people that are buying 750's are not really concerned with the price increase. At a couple of the BMW dealerships near me, 750's have been sold out for more than five months.
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Robert 3:59AM (12/24/2008)
I passed one at Virginia Tech and assumed it was already on sale. The M6 convertible parked in front of it should have tipped me off they were manufacturer cars.
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8189720 8:11AM (12/24/2008)
BMW = Bring My Wallet
In North America it's a quick money grab. The cars are crap compared to what the competition offers. I remember looking at a BMW 7-Series and thinking "this is quite basic compared to the Infiniti M-Class". The Infiniti M offered things like an entertainment system, rear controls, and a nice looking dash layout. The Beamer looks like something from the 90's. It may have safety features galore, but your typical customer won't ... well, your typical customer in North America (at least) probably won't buy a Beamer, but a customer in this part of the world will look at it and judge it against the better designs and layouts of car makers such as Lexus, Infiniti, and Cadillac (Yes! I said Cadillac).
In a part of the world where such cars are used as taxis and police cruisers I don't understand why so many Americans drool over an over priced, over glorified, just your average car, with the BMW stamp all over it.
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Jared 10:16PM (12/24/2008)
your links at the bottom go to your M5 test drive twice.
careful with Ctrl + V
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J Christopher 7:34PM (3/21/2009)
Very Nice!
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M-Series.com 7:48PM (3/21/2009)
Any photo of the New X M 5?
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