• Dec 22, 2008


Corporate posturing or not, Honda's Takeo Fukui made his opinions perfectly clear regarding the Japanese government's recent lack of currency manipulation. Fukui, CEO of Honda Motor Co., suggested that the yen's rise in value relative to the currency in the United States and Europe is causing major damage to the automaker, and he's willing to take drastic measures to stop the hurt, including relocating the automaker's corporate headquarters to another country. Other possible actions include a major reduction in workforce, including the type of permanent lay-offs that the automaker has typically avoided in the past, as well as moving more production out of Japan and into overseas markets.

Fukui might get exactly what he wishes for, as many economists are predicting that the yen will sink in value in relation to the dollar within the next few days. If not, many, like Fukui, are calling on the Japanese government to step in and devalue its currency for the first time in four years. Thanks for the tip, BenS!

[Source: Japan Probe]


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    • 1 Second Ago
  • 40 Comments
      • 6 Years Ago
      Move the headquarter and the essential Japanese staff to Manchuria. Geologically, it is very close to Japan, and is located in the center of the rising Asia and Russia markets. It has rich mineral reserves. Cost of living there is low. Labor cost there is also low. Besides, Manchuria is not an unknown territory to the Japanese. Japan occupied it from 1931 to 1945.
        • 6 Years Ago
        Thanks for the correction, mate :)
        • 6 Years Ago
        Ken_aisin: You meant Geographically. You see, geology is the study of solid matter (example: Rocks) Geography tells you where the rock is located.

        Back on topic, tell this to the ignorant Americans who do not understand all the reasons why it is so difficult for American car companies to compete with the Japanese.

        Currency Manipulation
        Government Funded R&D
        Socialized Medicine
        No burdensome Retirement funds

        Doesn't matter where they setup shop, I bought my last Japanese car (ever) 10 years ago.


        • 6 Years Ago
        @ Mr. Oak
        The reason why Americans don't sell well in Japan is because they don't build cars for the Japanese. 50-60% of cars in Japan are Kei-cars; tiny, 63hp, 660cc engine vehicles. This is because parking in Japan can cost $500-2,000 month. The rest of the cars sold in japan are mostly between 1.0-2.0 liters, this is because in Japan, like Europe, the taxes you pay is based on the displacement of the engine.

        Also, all those things you listed the US does as well (add a 17Bil bailout to the list while you're at it). The only thing on your list that the US doesn't do is provide functional healthcare like the rest of the developed world.
        • 6 Years Ago
        @ Gary

        Data from last month (November):
        Kei car sold Nov: 153,101 units
        All cars sold total : 215,783 units,

        http://news.xinhuanet.com/english/2008-12/01/content_10439792.htm
        http://www.tradingmarkets.com/.site/news/Stock%20News/2056338/
      • 6 Years Ago
      Yo Honda, if you move your HQ to America, I want to see the following cars imported here as well...

      Civic Type R
      S2000 Type R
      NSX Type R
        • 6 Years Ago
        Just bring ANY NSX. Forget the rest, engine is in the wrong place.
        • 6 Years Ago
        You got the first one right:

        Civic Type-R

        But the other two should have been

        S2000 Type-S

        NSX-R

        =P
      • 6 Years Ago
      I doubt there's much of a chance of it actually happening... but if anyone did it, it would be Honda. They've never been that big in Japan, nor do they have a particularly close relationship with the government. According to legend, the Japanese government only planned to let Toyota and Nissan enter the US market back in the day because they were Japan's Big 2 and would give a good showing. Honda, despite being pretty new to cars, went anyway and the rest is history. Probably helps that they were still being led by Soichiro Honda himself. Cool guy from the sounds of it.
      • 6 Years Ago

      Maybe Honda should move to the UK. This way the British could once again claim they have a major domestic automaker.
        • 6 Years Ago
        Then LUCAS (the Prince of Darkness) will get involved, and Honda will become as unreliable as every car the Brits ever made.
      • 6 Years Ago
      Honda practically resides in the US lol everywhere I look there is a Honda lol...
      • 6 Years Ago
      Give Honda whatever they want to incorporate in the US.

      No corp taxes for 10 years - done.

      Want a road built - done

      Want some new tracks built or a rail-yard - done

      Let the states bid in a reverse auction on how much they are willing to give.

      Come on Honda - you know you want to move, just do it. We will even let you bring Assmo.
        • 6 Years Ago
        Come on the US the best universities in the world, cheap land and a gigantic consumer market that loves to support a homer.
      • 6 Years Ago
      It's very true that Honda does not have deep roots in Japan! Honda is the youngest of Japanese automotive concerns - it did not exist before WWII.

      Anyway, It would be only moving corporate HQ out of Japan to get away from high corporate income taxes.

      ken_aisin is delusioned to think that Honda would set up it's HQ in Manchuria - Honda already has a factory in Guangzhou, Guangdong Province near Hong Kong.

      Honda's competitor - Audi - has a joint venture with FWA in Manchuria. Honda is not a leader in car sales in China anyway!

      London, England might be the most Logical place for move it's HQ. It's heavily invested there from bailing out British Leyland, it manufactures cars @ MG's former plants near Oxford.

      One last thing, the Acura NSX has one major drawback - it's gutless V6 engine does not do the car justice performancewise. It's aluminum spaceframe could handle a more powerful V8. As for it's rivals, the Vette has always had handling problems because it's overpowered. Ferrari has always had rust problems! But then, even with the well displaced Porsche 911, where in urban areas can you put these supercars to a real workout!
      • 6 Years Ago
      Damn, I mean Honda.
      • 6 Years Ago
      So theres a chance that honda could become an American company? Eventually with an American CEO and American designers that will make 100% american cars?
      ironic...
      • 6 Years Ago
      A long time ago the Edward Deming Foundation presented a plan to the big "3" for
      making the production of automobiles a better world for everyone concerned.
      The plan was rejected here, but adopted in Japan. And now you know the "rest of the story"
      • 6 Years Ago
      Wow, another chance to say this since no one else has: "If only GM...err...I mean Toyota...made cars people want then they wouldn't be having any problems."
      • 6 Years Ago
      Come to USA, open headquarters in NYC.

      Here in USA we have everything, hard working labor (mostly in the South) good engineers, great design folks and great financial people.
        • 6 Years Ago
        You kiddin' right?
        • 6 Years Ago
        great design folk

        have you seen the new acura's?

        hahahaaahhaha
        • 6 Years Ago
        no he's not, the problem is a lot of the people with utterly insane potential are stuck working petty jobs while all the idiots get to run the show.
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