• Dec 22, 2008
Click above for a high-res gallery of 2010 LaCrosse spy shots

Small(er) is the new big as far as Buick's concerned. With the precipitous sales falloff of full-sized cars, Buick's putting its chips on the mid-sized 2010 LaCrosse, which will go on sale in the U.S. and in China. That leaves the full-size Lucerne in terminal orbit; built on GM's G Platform, Buick has no plans to redesign it, and no plans to replace it with the Park Avenue, which goes straight from its Holden assembly line in Australia to a port in China.

The LaCrosse will aim at the U.S. premium mid-size buyers and be the first domestic entrant on GM's new global mid-size platform. While it can fit both four- and six-cylinder engines, the pick of the litter will probably be the all-new 3.0-liter direct-injection V6. To give it a serious chance as an import fighter, the LaCrosse will also receive features like a heads-up display and all-wheel-drive. We'll be bringing you the full story on the car that will be Buick's spearhead from next month's Detroit Auto Show, so stay tuned.


[Source: Automotive News - Sub. Req.]


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  • 29 Comments
      • 6 Years Ago
      Looks like a badge engineered Malibu
      • 6 Years Ago
      A shame, the Lucerne is an amazing car, anyone saying kill it has (I bet) never driven one more than 100 miles. Two words: absolutely indefatigable.

      I (import owner all my life) did from Ohio to NY and back, and if I were in the market for a car, this would be on my list long before an Avalon or Maxima. And this car was the six banger, not the 8.

      Also, reportedly this car is the top selling large car in the US too with about 25% of the large car segment.
        • 6 Years Ago
        I've rented the Lucerne and it's a wonderful car. Good power, good ride and good MPG. I measured 32 MPG highway actual. It was comfortable and quiet.
      • 6 Years Ago
      I think letting the Lucerne die is a good strategy. GM really needs to gain market share in the small & mid-size sedan categories. The classic "land yacht" is pretty much passe unless it's a respected luxury cruiser like the LS, 7-series, or S-class. Cadillac and Lincoln have burned so many bridges with their antiquated designs of past, that the US cringes whenever there's any mention of the Big3 producing a new large sedan to replacing their aging flagship passenger cars.

      In any case, any large sedan being developed today must have a hybrid variant or some type of powertrain that doesn't scream gas guzzler so loudly that it overshadows the exterior design and interior comforts & technology.
      • 6 Years Ago
      Other Man (again)

      "I don't really see a big Buick like the Lucerne selling all too well in the current and near future. Buyers who want a big car would often gravitate to the no slower (and much faster in SS trim) but significantly cheaper Impala, or even the Pontiac G8 and Chrysler LXs. It literally has nothing on almost any of its competition."

      Your comment about them not selling well, what are you basing this on? My father's discussion with his dealer stated that they are still selling well, the reason being:

      1. Buick buyers buy Buicks

      2. Most pay cash
      • 6 Years Ago
      The main issue GM has had with their two recent Pontiac-Holden imports has been primarily style (well, G8 sales aren't far off yet because of gas too and some other reasons, but play along with me a moment).

      Americans in general like people to KNOW they've arrived. Witness success stories such as the 300/Charger, 08 Malibu, Escalades, etc. Exceptions of course, but still.

      This new LaCrosse is looking impressive. Hopefully AWD and the 3.6DI are available. I drove a LaCrosse CXL for six hours worth in a week. It actually drove better than I thought, bu I found the engine a bit too growly and little power on the highway for seemingly 200 hp. The tranny was also as slow as malasis, and the interior was literally style-free.

      It can only get better.
      • 6 Years Ago
      Buick really shouldn't make anything smaller than a midsize car. The compact sports sedan should be left to Cadillac. Buick should really introduce a full-size car since the DTS really doesn't fit Caddy's new "sports" focus. A competent full-size sedan would be perfect for Buick.
        • 6 Years Ago
        I agree. Cadillac will soon be pushing the CTS's price north a bit more to better align it with competitors such as the 5-Series, E-Class, and GS. The new Alpha platform compact sedan/wagon/coupe/cabrio will be 3-Series/C-Class/IS size, and the consequent weight loss should make it a true competitor for the likes of the 3-Series and G37.

        A compact Buick only blurs the line.

        IMHO:

        Invicta/LaCrosee- mid-size Epsilon II
        3.6L/3.6DI | 6AT | FWD/AWD (XWD borrowed from Saab/Opel)

        Lucerne- full-size Zeta
        3.6DI/6.0L/6.2L | 6AT | RWD/AWD (XWD)

        ... making up their sedan lineup. Any higher cars than a roughly 400 hp Lucerne and you will start walking on the new DT7 Caddy DTS/STS.
        • 6 Years Ago
        Any car division or company that doesn't have a full sized luxury car in its product portfolio isn't really a true luxury builder. You never see Acura’s and Infiniti’s outside of embassy cocktail parties now do you? The solution to Cadillac’s flagship problem is very simple. Take the body of the timeless Sixteen concept, make the roof more formal, shrink it to about 205 inches with a 125 inch wheelbase, install Escalade engine, offer hybrid. Problem solved.
      • 6 Years Ago
      So far so good.
      • 6 Years Ago
      The Chinese market Park Avenue is not built by Holden. It's built by Shanghai GM in their factory just outside of Shanghai along side the Chinese market Lacrosse. I've seen it in person touring the plant on two occasions.

      This is a really nice interior for a near luxury car. Those who comparing this to the Taurus have to remember that Buick occupies a higher market than Ford. So if this were a Chevy then yes, Ford should take note. In the end though is there really a need for a "near-luxury" brand? Buick was sold to the public 6 years ago as GM's Lexus and Cadillac was going to compete with BMW. Lexus has moved further up market in my opinion while Buick is still not Lexus level from 8 years ago.
      • 6 Years Ago

      With this new LaCrosse and the Enclave, Buick seems to be having a turnaround. Hopefull they will regain their reputation of being a plush,upscale brand. Buick competes with Lexus and Mercedes, while Cadillac goes against BMW and Infiniti with sporty luxury.
      • 6 Years Ago
      Yes! Give this thing a smooth, quiet ride but not too disconnected. Make it a road car with some decent handling and Buick can change it's image from "old" to "premium upscale" like Buick was known for in the past. Buick ownership is something to which people should aspire, not retire.
      • 6 Years Ago

      What many people have mistaken as a "shared interior" between recent GM products are misinterpreting actual manufacturer DNA.

      Upon examination all of you will see the interiors are unique.

      Depending upon the brand, you will find a different quality level of interior materials befitting the brand’s price range.

      Then there’s what’s happening here: Manufacturer DNA. Despite interior materials, all of them appear to share the same high level of exterior/interior fit & finish. Common philosophies are present. Tactical layouts are similar. You can identify these cars come from the same manufacturer. The exact same observation can be made for Toyota, Honda, & Nissan. ‘Toyota-DNA’ can be found in Scion, Toyota, and Lexus branded cars. The three brands do not sell the exact same cars, but you can identify the manufacturer by the style and design of the vehicle (inside and out.) Nissan & Infiniti both share a “corporate identify” despite specific and distinct differences. Honda and Acura do as well. US-sold European Manufacturers? Volkswagen & Audi share manufacturer DNA. Even Smart & Mercedes carry remote resemblances.

      There’s nothing for GM to be ashamed of if someone can look at or step into any GM vehicle and tell unmistakably that it’s a GM vehicle. Just like all the other manufacturers, GM requires a strong manufacturer DNA because no other manufacturer can reproduce it. GM just needs to make sure the distinctiveness of its corporate DNA is desirable and at least competitive… at most Best in Class.

      I’d go far enough to say GM is accomplishing this increasingly well. Chevrolet, Buick, and Cadillac exteriors and interiors are all showing same refined levels of style, distinction, and detail while remaining honest to each brand’s heritage and character. The new Malibu and Equinox are 100% Chevrolet and GM. The new Enclave and new LaCrosse are 100% Buick and GM. The new CTS sedan, coupe, and wagon are 100% Cadillac and GM.
      • 6 Years Ago
      What so great about the new 3.0l V6 that GM is putting it into every new car they announce. It gets about the same mileage as the older 3.6l V6 with much worse torque and at much higher rpm. The 3.6l had its max torque at 2100rpm/248lb ft. compare that to the 5600rpm/214lb ft. for the new 3.0l. I hope the 3.6l SFI is still an option on this future cars.
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