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Click above for a high-res gallery of the Toyota Aurion TRD 3500S

Toyota of Australia's TRD performance arm was launched two years ago to give the brand a little flavor and add a third factory tuner option to the long-standing battle waged between Holden's HSV and Ford's FPV. Bowing with the Aurion TRD and HiLux TRD, the brand haven't exactly set the Outback on fire. Two years and just 888 sales later -- about one-fifth of HSV's depressed sales this year alone -- TRD Australia is closing up shop. Neither car ever really took off with industry pundits, being called out for a number of perceive failings. All of that -- including an economic downturn -- made it even easier to wrap the whole thing up and punt it out the window. The Australian TRD rally team is also under review. Toyota hasn't ruled out returning when conditions improve, but hopefully it will be with a better performing group of vehicles.



[Source: Drive.com.au]


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    • 1 Second Ago
  • 28 Comments
      • 6 Years Ago
      Wow, why not make American look this good
        • 6 Years Ago
        Where's the incentive? We keep buying them as is.
        • 6 Years Ago
        Seriously, the Toyota community in the USA is THAT strong. I was amazed (and scratching my head) over why people would modify a Third Gen V30 Camry; I was even more amazed they brought a Coupe model for that chassis. And look at Scion: people are lapping up TRD parts for their Scions.

        What Toyota needs to do is bring the operations over to the USA, and maybe the Aurion.
      • 6 Years Ago
      Not bad, to bad they haven't brought anything sporty to america since the Supra went away.
        • 6 Years Ago
        Then what category does the IS-F fall under?
      • 6 Years Ago
      The car actually does drive extremely well. The main benefit of course is you don't blow 75% of your vehicle value after 3 years as with any Aussie Ford or Holden.
      FENNIX
      • 6 Years Ago
      USA must look like WE'RE on downer's Valuim's compared to rest of the world, Toyota, makes better cars than our own, (Those guy's from Mich, that fly jets, asking for money for our gov) Yet the same company's are successful oversea's-hum FORD has had a great yr in Brazil 17% profit, GM in Ausie 12% profit, & GM sold more Buick's in China than here in the US. All these car's except China, are either better built or burn other type's of fuel. Yet, GM wants us (US) to fund their growth in China's market? A few yrs ago, using International's 7.3 DIESEL, in a Ford burns Veggie oil, but newer motor;s can't? I own a business, had to lay off several people w/ families for X-mas, hay shouldn't I get money? AGAIN, our own car company's that we support make cars for people that should not be driving, at least AUSIE'S showed Toyota, but will GM learn from this here?
      • 6 Years Ago
      What on earth gave Toyota the idea that a front wheel drive car could ever challenge the RWD Holden and Fords? It never stood a chance. This market here is only interested in RWD.
        • 6 Years Ago
        Probably because it does. I see these thing on the road everyday. Not as much as Commodore SS's, but muct more than Falcon V8's/FPV's.
      • 6 Years Ago
      I

      Love

      This

      Car.


      It looks great and had awesome performance for a FWD car !!


      Love TRD. Toyota NEEDS to make more TRD performance parts available for their cars here in the U.S. !!!

      A sport camry with TRD suspension and a supercharger
      • 6 Years Ago
      Looks so much better than the damn Camry we get here.
      • 6 Years Ago
      What the Camry should look like
      • 6 Years Ago
      Trying to best Ford and Holden in the high hp/fun game, next contender please?
      • 6 Years Ago
      And I was really hoping that TRD-spec'd models (not just parts) would come state-side.

      Loved the idea of a Camry TRD based on the Aurion TRD.
      • 6 Years Ago
      it seems soo weird to think that toyota can design and release a car today that looks good
      • 6 Years Ago
      so Toyota actually makes cars that *don't* have ridiculously ugly buck-tooth grills and weird-ass ridged hoods?
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