• Dec 19, 2008
Click above for high-res image gallery of the ACTUAL 2003 Dodge Avenger Concept

There's nothing unusual about seeing a product in an advertisement that doesn't look anything like the real thing. Have you ever gotten a Big Mac that looks like the one in commercials? Classified ads for cars are no exception and are usually assembled by low paid copy editors using stock photos.

One of our readers spotted this ad for WestBorn Chrysler in the Detroit Auto Mart. The ad for a 2008 Dodge Avenger features at least two major flaws. The pictured vehicle is a Dodge Avenger of sorts, but is actually the concept version that was unveiled at the 2003 Detroit Auto Show (as seen on the right). The copy editor obviously just took the Chrysler press photo, removed the background and mirrored it without checking whether it was even a production car. Chrysler has also never built an Avenger that gets 36 miles per gallon! If they did, perhaps more customers would willing to overlook its interior. Thanks to Jed for the tip!



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  • 32 Comments
      • 6 Years Ago
      Weekly payments? This dealer has quality written all over it.

      We have some less than honest dealers here that are advertising the upper end of the EPA estimated mileage too. The key words are "up to," which should read "when you are drafting behind a tractor trailer downhill"
        • 6 Years Ago
        Hey, get the fuel shutoff to work its magic and you get infinity miles per gallon, as long as you have a big enough hill.
      • 6 Years Ago
      Caliper/Caliber... still ugly
      • 6 Years Ago
      Reminds me of the "GMC Soltice" a dealer advertised in the Memphis paper for several weeks. I assume it was Pontiac Solstice, but who can be sure.
      • 6 Years Ago
      My 08 Sebring 2.4 ( which is an Avenger in disguise) gets 40 mpg on the highway, about 30 average, don't 'dis' the mileage if you don't own one guys.
        • 6 Years Ago
        Sebring & Avenger "dis" themselves with hideous styling... fuel mileage is a mute point... but I guess some would say it beats walking?
      • 6 Years Ago
      lmao. stupid dealer just went out and made my day.
      • 6 Years Ago
      In defense of copy editors every where - this had nothing to do with a copy editor. Philip Lane has it right. This was a mistake in the advertising department - not the news department, which is where underpaid copy editors toil. Please, they're already mushrooms. Don't poop on them anymore!
      • 6 Years Ago
      People who put together these sort of ads are usually underpaid. And given the current state of the economy, they could also be overqualified talent who used to work for one of the many ad agencies or graphic design firms. Imagine yourself with years of experience, at least one college degree, putting together these ads just to pay some of the bills. Attention to detail won't be the first thing on your mind. Don't be surprised if you see more stuff like this.
      • 6 Years Ago
      I know this'll sound crazy, but doesn't the auto show pics of the Avenger concept kinda remind you of the BMW X6? I thought the '03 Avenger concept was supposed to be a "sporty sedan with a crossover SUV feel". The aggressive design led to the Magnum, but Chrysler basically revisited the Avenger concept with the Journey.
      • 6 Years Ago
      actually, blame Chrysler (and the dealer) for this one.

      every year, Chrysler (and all other manufacturers) send an advertising book to the dealers. there are hundreds of little teeny black and white pictures of the vehicle line-up. you're supposed to (obviously) the right photo for the right advertisement.

      I'm sure Chrysler inserted the wrong photo, and the dealer picked it, too.

      AZMike
      • 6 Years Ago
      where is ashton kutcher? i think we are getting punked here. that thing is hideous.
      • 6 Years Ago
      Did Dodge design the BMW X6??
      • 6 Years Ago
      ...and a couple more comments...

      there is no need to laugh at "weekly payments". the credit market is so tight right now that many new car dealers are having to provide in-house financing (read: the dealer's own money) in order to get any cars off the lot. weekly payments assure no delinquencies get too serious.

      first and foremost, remember that Chrysler does NOT sponsor dealer advertising, and silly things like "Government vehicle surplus selloffs" are NOT factory sponsored.

      programs like that and similar ones like "Repo Joe" are just meant to increase dealer business. and don't blame the dealers, but rather the customers, as they just eat this crap up. things like this, the "Government surplus selloff", "bank disposition sale", and any of this other junk are put on by outside companies who take a percentage of the dealer's take during the sale.

      along with this, add all the high pressure sales tactics, "what would you like the monthly payment to be.., etc." IF THESE STUPID THINGS DID NOT WORK, THEY WOULDN'T DO THEM.

      this is sad but true. I can't tell you how many folks had come into my dealership and said "I can afford $500 per month" (this is especially true of guys when they buy trucks, as the thought of that 4X4 sitting in their driveway gets them all excited), and I'm staring at a computer screen that shows a $350 payment, including a warranty. we never bought into the chance to screw someone (that's why I sleep at night), but it's rather hard to miss the temptation for someone who didn't have a conscience.

      if you want to skip the circus when you buy a car there is one very simple answer: the fleet department. they are paid on how many they sell, not on how much they make on each one. in a good dealer, you can be all done in less than 30 minutes.

      AZMike
        • 6 Years Ago
        Back in the day (before he went to prison) Mel Farr- SUPERSTAR!- practically invented the weekly payment. Combined with a Lo-jack on every car off the lot, so that if the money was 2 days late, the car stopped moving.
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