• Dec 18, 2008
We already know that Ford has placed Volvo on the auction block and is actively shopping its Swedish brand to at least one Chinese automaker. New rumors indicate that there may be more players in China with more than a passing interest in taking the brand off the Blue Oval's hands. If SAIC doesn't bite at Ford's $6 billion asking price, Geely has emerged as a possible bidder and officials from the Chinese automaker have reportedly made the trip all the way to Volvo's headquarters in Gothenburg, Sweden, to discuss a possible sale with Ford.
So, what potential roadblocks stand in the way of a Chinese automaker snatching Volvo from the throes of bankruptcy? According to Autocar, one sticking point is that Ford does not want Volvo platforms being used by other automakers. A good deal of Ford products share their underpinnings with Volvo sedans and Ford is concerned that its intellectual property could end up in the wrong hands.

[Source: Autocar]


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  • 30 Comments
      • 6 Years Ago
      Shawn,

      Just for the record, I consider myself American born and raised, anyhow

      The boondocks is just a cartoon? Stating a fact? What is it exactly about what Judy said that makes it a fact? Could you be anymore ignorant?

      It's like if every time Autoblog posted anything about Lamborghini or Ferrari I brought up Super Mario or spaghetti and meatballs or something just as ridiculous, is that not so extremely obnoxious at the very least if not just offensive to Italians and Italian-Americans alike?

      Is that not the same as every time Autoblog posts something about a Chinese auto maker I have to hear some f'in ridiculous comment from some jackass mocking Chinese people or their accent when they try to speak English or about counterfeit goods or some other BS?
      • 6 Years Ago
      Wow.

      My apologies. I am not now nor ever have been a racist and I don't think you know me well enough to call me a skank.

      It was a joke based on the commonly known practice in China of copying foreign made cars and other products for that matter. It has nothing to do with my opinion of people of Chinese origin nor was it meant to.

      Sorry if I offended anyone but I think you may need to lighten up a bit.
      • 6 Years Ago
      When Lenovo, a Chinese company, bought IBM's personal computer business, they rebranded it "Lenovo."

      Why they paid good money for the brand, I don't know.

      So perhaps Geely will follow the same logic, buy Volvo, and rebrand them Geely.

      Anyone?
        • 6 Years Ago
        I find it funny everyone here labels all Chinese brands as unrespectful of intellectual property and all of them as low cost leaders.

        Lenovo is a good example of a Chinese brand who bought up another brand known for reliability and high quality and continued on along the same principles.

        They have done so well that they realized that they don't need the IBM branding on it anymore, the customers already associated their Lenovo brand with reliability and high quality.

        The same can be done with Volvo. Right now what China desperately needs in their auto industry is crash safety and car quality. Having Volvo onboard can really help them if they continue along the same principles of the company.
        • 6 Years Ago
        Bosnash,

        To reply to your comment about Lenovo and IBM. If I am not mistaken they bought the ThinkPad name (someone please correct me), and Lenovo notebooks still carry the ThinkPad brand name.
      • 6 Years Ago
      Ford, I have some news for you:

      - when you sell something, it becomes the property of someone else!!!

      If you want to keep the technology from Volvo then why are you selling it??
      • 6 Years Ago
      Selling Volvo to the Chinese is a decision not only Ford but most other car makers would come to rue. One of the biggest factors preventing acceptance of Chinese cars is their terrible safety performance. Just look on YouTube for vids of Chinese cars crumpling like an aluminum soda can. If the Chinese get all of Volvo's safety expertise quickly in one big chunk ... not good.
      • 6 Years Ago
      Ford worried about the Chinese? The Swedes weren't exactly worried about the Americans when Ford bought Volvo, eh?
      • 6 Years Ago
      Interestingly, I was just looking at the "Spy Shot: 2010 Mercedes S-class" story. The new Mercedes copies lighting designs from both Audi and Porsche. Rather than calling the Mercedes design as COPIES, AB was much more complimentary, referring to the LED running lights as an "Audi-esque" styling cue; and the lower fascia as "Porsche-esque".

      The Mercedes story is but one example. Overall, it is apparent that AB and its readers are more lenient/accepting when considering the originality and aesthetic quality of designs from European/American automakers in comparison to Asian automakers.

      Its a matter of perspective whether a design has been "influenced by" or "copy of" something else. In the realm of the automotive world, that perspective definitely have a relationship to the nationality of the automaker. Race is one of the reference points in how a car is judged. Whether we want to admit it or not, the racial component is very much a part of the automotive culture.
      • 6 Years Ago
      Your right, I overreacted it's just a sensitive topic but seriously, China copying foreign made cars? Have you ever seen a Hyundai before? and no Hyundai is not Chinese.

      And I know you were trying to make a joke, but I was under the assumption jokes based on stereotypes are racist no? Is it not offensive to be mocked based on ethnicity and stereotypes?

      You guys all need to get over your self righteousness. Give me a break, it's like the equivalent of me assuming every white person from the south is a Klan member.
      • 6 Years Ago
      Woah... how are they going to get 40 billion pies? Did they specify what kind? I hope apple.
      • 6 Years Ago
      Geely should buy Chrysler instead.
      • 6 Years Ago
      LMAO

      Ford is afraid their intellectual property could end up in the wrong hands, yet they are considering selling it to the Chinese who has no respect for it whatsoever.

      No wonder Ford is going down. Volvo is doomed for failure if they are sold to Chinese.


      • 6 Years Ago
      why not just let IKEA buy it
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