- Dec 18, 2008
Ferrari F1 going racing with... Tata Motors?
The partnership is not as left-field as it might initially seem, as Fiat (which owns the Prancing Horse) has a few joint ventures with the Indian automaker. Ferrari, being a very small manufacturer of roadgoing supercars, requires sponsorships such as this to continue racing in such expensive series as Formula 1. For Tata, placing its corporate logos on Ferrari race cars outwardly associates them with one of the most prestigious marques in the world, a move they doubtlessly see as key in their push to become a global automotive force.
[Source: Times of India]