An historic event will take place at the start of the 2009 Formula 1 season as Italian Ferrari grand prix cars will be emblazoned with the logos of an Indian automaker for the first time ever. Tata Motors, a subsidiary of the Tata Group, has purchased rights to sponsor Ferrari's F1 racing efforts. Details of the duration and the dollar amount have yet to be revealed. This isn't the first time Tata has been involved with F1, however. A few years back, it was a sponsor of both Jordan and Williams' F1 efforts.
The partnership is not as left-field as it might initially seem, as Fiat (which owns the Prancing Horse) has a few joint ventures with the Indian automaker. Ferrari, being a very small manufacturer of roadgoing supercars, requires sponsorships such as this to continue racing in such expensive series as Formula 1. For Tata, placing its corporate logos on Ferrari race cars outwardly associates them with one of the most prestigious marques in the world, a move they doubtlessly see as key in their push to become a global automotive force.
[Source: Times of India]