Filed under: Marketing/Advertising, Audi, GM, Toyota
GM strikes out with Yankees, Toyota and Audi trot in from the 'pen
When the Yankees move from the House That Ruth Built to the House The Boss Built next April, General Motors won't be part of the migration. In a move that's not particularly surprising, GM has announced that it will not be re-upping with the Yanks as a sponsor for the 2009 season. The Bronx Bombers aren't the only team that GM is severing ties with – the Pittsburgh Pirates' sponsorship also wasn't renewed, and the Associated Press is reporting that another six expiring Major League Baseball team contracts are "under review." We'd expect those to go "poof" as well, as GM looks to find areas where it can quickly and easily trim spending. As for the Yankees, there's no need to break out the Kleenex for Team Steinbrenner. They are replacing GM as their official automotive sponsor with both Toyota and Audi. Hey, maybe it's time to bring back an old tradition. R8 bullpen car, anyone? Thanks for the tip, Jack!
[Source: AP via ESPN]
Reader Comments (Page 1 of 1)
Mazda FTW! 11:04AM (12/17/2008)
America seems to slipping onto foreign hands. Where are all the American corporate powers these days?
(Disclaimer: This is a light hearted post so don't get all technical/political)
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Dude 11:20AM (12/17/2008)
Good for GM. Who cares about an "official car" of a baseball team? Same goes with naming rights for stadiums.
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Polly Prissy Pants 11:28AM (12/17/2008)
Agreed, what a waste of money that could be better used elsewhere.
Sean Flanagan 11:26AM (12/17/2008)
I give thanks every day that the new stadium will still be called Yankee Stadium, not New York Life Field or Who But W.B. Mason Ballpark or some other such nonsense.
MajorGeek 11:25AM (12/17/2008)
Uh, didn't Lutz just yesterday say they needed more marketing? Damn I am confused.
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Techlova 11:26AM (12/17/2008)
thats interesting news.
Tuning Audi Parts interesting blog posts -
http://www.techreviews4u.com/?p=2357
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casey 11:38AM (12/17/2008)
would it really kill the Steinbrenners to show some friggin support for the US right now, and perhaps keep using GM products? maybe they could support some local dealers in the Bronx. i'm really sick of EVERYTHING being about the moolah. when times are great, everyone is willing to TAKE money, when times are rough, these companies need our support and the Yankees showing some love would be a great thing.
good thing i'm a Mets fan.
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VP 11:44AM (12/17/2008)
Maybe the Mets should keep the name of their new stadium as Shea instead of selling out to corporate interests. There is no need to point fingers at one individual team, they would all do the same thing. The Yankees had no problem begging for public financing for their ballpark and then outbid themselves for players.
Menice 11:47AM (12/17/2008)
good. just as with the NASCAR statement, if that goes
they should not be funding/supporting/throwing cash- at other unneeded items.
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Aric 11:54AM (12/17/2008)
Good call by GM for not associating themselves with the Pirates anymore.
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bill jackman 11:57AM (12/17/2008)
GO SOX!
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YANKEEALLDAY 1:56PM (12/17/2008)
what a bunch of haters! Yank's play ball, Yanks make money,let the Yanks spend money!!! yankee's in audi's... (beautiful men in beautiful cars)..
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