- Dec 16, 2008
The World According to Lutz: fewer brands, more marketing
We know that GM has the talent to get the job done, but it's this kind of self evident thinking (to us, at least, and not a few of our commentators) that makes us wonder what's been going on in the hallowed halls of the RenCen all this time. GM has said that it might try to rebuild Saturn rather than kill it, but with new spending at Saturn put on hold, if they decide to keep it alive, we sincerely hope they will "market the Hell" out of what they rebuild.
[Source: Automotive News - Sub. Req.]