• Dec 13, 2008
Click the image above to see video of MINI's 3D Cooper Convertible

MINI is proving to be somewhat recession-proof, with 43 increases over the past two dreadful sales months. The marque is also keeping up its cred as a clever marketeer, with a new print campaign that can make a 3D MINI appear on your computer screen. The specially-designed MINI ad is able to interact with your webcam using technology called Augmented Reality. Simply log onto the URL printed on the ad, follow the instructions (in German), and voila! You have a realistic 3D model of the new MINI Convertible. To turn the 3D model or zoom it in or out, simply move the actual ad in front of your webcam. It takes a bit of processing power, so it helps to have a relatively modern computer. Follow the jump to view video of the interactive ad, and if you want to try it for yourself, print one out and surf to the special website. Thanks for the tip, Cory!

[Source: The Future of Ads]


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    • 1 Second Ago
  • 13 Comments
      • 6 Years Ago
      I was disappointed... I opened up IE7 and connected my webcam on my Windows XP system... and it didn't work. My specs are pretty decent...
      2.8GHz P4, 768MB RAM, 128MB nVidia FX5200 video card...
        • 6 Years Ago
        I'm trying my best NOT to be a technician right now -- similar specs, worked without a hitch on both XP and Vista.

        That's awesome. I broke out another laptop to webcam with my girlfriend so she could see it lol.
      • 6 Years Ago
      Too bad it doesn't work with Macs only Windows. It's funny cause they show them using macs to build the model and website!
        • 6 Years Ago
        Not macs? hmmm not so cool. 

        p.s. Nissan was the first with this kind of web-ad
      • 6 Years Ago
      Actually, Nissan Cube introduced this as well. The idea is very interesting and I'm still waiting for my 3-D brochure to come in the mail.
      • 6 Years Ago
      the Eye toy for ps2 and the PSEye fot the ps3 it already did this since a years ago..
      • 6 Years Ago
      That's so cool! As a programmer I can appreciate just how difficult a feat it is to put something like that together. Keep it up MINI. We need more of your kind of thinking.
      • 6 Years Ago
      Nissan released something similar for the new Cube about a month ago. Pretty cool.
      • 6 Years Ago
      That looks awesome! I gotta did through my nasty mess of wires and get my webcam hooked up, First thing to try is spin the paper really fast to watch the Mini spin. Mini and the BMW group always got the coolest advertisements, like the glowing 1-series ads they had a while ago.
      • 6 Years Ago
      In this time, ANY increase is enough to be called a success.
      • 6 Years Ago
      Awesome ad. I was really impressed.
      • 6 Years Ago
      When will these marketing bozos figure out that if they launch a state of the art campaign they'd better make sure it woks on my Mac.
      Strike one Mini.
        • 6 Years Ago
        a.) At best, Mac represents 10% of the PC market.
        b.) Most likely, they didn't build the underlying 3D technology in-house, but licensed it.
        c.) Since Apple has regarded gaming as the red-headed step-child spawned of a whore for so long, who is surprised that cutting edge real-time 3D technology that integrates with a web browser isn't exactly abundant for OS X?
        d.) I'm writing this on an iMac (my only computer), so you know it's not an OS bashing deal.


        Face it, while the Mac is a wonderful platform, its exclusivity has made it impractical/unattractive for certain applications. That is changing now, but the history is what it is.

        Finally: this is still pretty cool. Too bad I can't try it out!
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