• Dec 13, 2008
So in case you haven't heard, a few economies are having a few hiccups, money isn't easy to get as it used to be, and consumer belt-tightening is turning into fastening the rope more securely around sackcloth robes. That is, unless you're looking for a BMW M-car. BMW's M division sold more cars worldwide through the end of August of this year than it had in all of 2007. But the economic world didn't end until September, you say? Well, that didn't stop the moneyed from showing up at the M division's door: it sold another 6,000 cars through the end of November, which already puts the branch up fifty-percent over last year's total sales. You can check out the press release after the jump, and walk away knowing that no matter what, there is always enough sun somewhere for people to make hay.

[Source: Driver's Republic]

PRESS RELEASE

BMW M GMBH ON STABLE GROWTH COURSE: Worldwide sales as of November 2008 more than 50 percent over last year's comparative period.

12/11/2008
, Munich -- In the second half of the business year 2008, BMW M GmbH continues to hold a stable growth course. The significant increase in sales as compared to last year have resulted in 22,340 vehicles being sold worldwide as of November 2008. This means that BMW M GmbH has exceeded the previous year's equivalent figures (14,092 units) by over 50 per cent. A major contribution to this was the success of the new BMW M3, which has shown continuously increasing sales figures since its market launch and which is now offered in three body variations. With its attractive product range and worldwide presence, BMW M GmbH has succeeded in increasing its sales figures and market share despite the current difficulties in the market environment.

As long ago as August 2008 the worldwide sales figures of BMW M GmbH reached a figure of over 16,150 units, thus surpassing the total figure of last year (16,128 units) early on. In the months that followed, this positive development actually continued. In November 2008 alone some 1,900 BMW M automobiles were delivered. "The fact that our dealers were able to supply significantly more vehicles than the average of the last nine months even in such dramatic times for the world economy demonstrates the fascination and attraction which BMW M automobiles exercise on our customers," explains Ludwig Willisch, President of BMW M GmbH. The unique driving experience offered by a BMW M model is still a persuasive factor for customers who wish to express a passion for top performance in the choice of their vehicle. As usual, the final figures for total sales in 2008 will not be available until the annual report has been completed. Nonetheless, the currently available figures suggest that 2008 will be one of the most successful years for BMW M GmbH in its 30-year history of vehicle production.


Worldwide it was especially the new BMW M3 which caused a sensation during the course of 2008. The high-performance sports car sold almost twice as well in its first year of production than its predecessor model within the same period. The penetration of additional target groups and the associated increase in sales figures was in part due to the extended model variety. In addition to the BMW M3 Coupé, the BMW M3 Convertible and the BMW M3 Sedan have been on offer since spring 2008.

All in all, BMW M GmbH offers seven current models. The portfolio ranges from the three body types of the BMW M3 and the BMW M5 Sedan through to the models of the BMW M6 Coupé and BMW M6 Convertible.


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  • 40 Comments
      • 6 Years Ago
      We're not in a recession. I work in retail and every day of the week we are busy with people who should be at work or school or something shopping away. And when I drive around on my day off, which is usually a weekday, all I see are Mercedes, BMWs, and other nice new cars on the road in the middle of the day. Don't you people work? How do you afford these cars?
        • 6 Years Ago
        Hi. You're an idiot.
      • 6 Years Ago
      I'm sure this has NOTHING to do with BMW offering 0.9% financing to everyone with a mailing address...
      • 6 Years Ago
      Yeah I heard about that. I thought it was interesting. But what bothered me is I saw some teenager (probably not a day over 16) in an M5. Give that guy a Citation. The Chevy.
        • 6 Years Ago
        Hey man what did the poor Citation ever do to you. I own an X-body, albeit the Omega not the Citation, and it's not punishment.
        • 6 Years Ago
        "Give that guy a Citation. The Chevy."

        Oh Torrent Torrent Torrent, you heartless bastard.
        • 6 Years Ago
        On the Cal thing. I knew many Cal students and the ones on "Scholarships" (private and public) were always the ones with the nicest cars. When I was in school the kids with the land cruisers and Rovers were somehow on government Assistance(?). A guy in the dorm was leasing a M3 with his own money.
        Also a lot of wealthy people are forgoing private colleges for public schools.

        Put an asterisk next to those M's. "Past ownership does not necessarily guarantee future success."
        • 6 Years Ago
        Well, I am no GM hater by any means but come on, the X body was just bad bad bad.
        • 6 Years Ago
        Berto:

        The E46 M3 is relatively inexpensive for those that can afford it but not be able to afford something new (new M3, AMG, RS4, etc.). I did NOT SAY CHEAP (especially California). But if parents can afford to have their kids at Cal, then many of those same parents/kids can afford a E46 M3. Also, it seems second-hand M3's were growing in popularity w/ kids that had money (or at least enough) while in high school and kept it for college. I saw Cal-Davis kids drive them all the time while I was at Travis AFB.

        Of course, some of these kids can't afford to do the required maintenance or fix up the tired ones so unfortunately many look like s*** with cheap aftermarket wheels. Nothing endearing at all about that.

        (Yes, I know the B5 S4 is affordable and would be great to take up to the mountains for snowboarding but the kids like the coupes it seems.)
        • 6 Years Ago
        hahaha
        • 6 Years Ago
        More surprising is the amount of students I see here in Berkeley driving around in e92 M3s. I see on average of three a day. As for the e46, its become the staple car at UCB. WTF?

        As for M sales being up; Its because the rich are making economic sacrifices and "Downgrading" from Ferraris and Lamborghinis to M3 and M5 cars. Tightening their belts is what it is...
      • 6 Years Ago
      German propaganda at its best
      • 6 Years Ago
      sales are up from last year because there was no m3 last year...

      nonetheless, very nice cars!
      • 6 Years Ago
      Do not underestimate the power of the badge whores!

      X6 = sold out

      BMWs are poorly made, overpriced POS... hope the new M3's subframe don't start tearing away from the car LOL.

      • 6 Years Ago
      "Cheap to buy does not mean to cheap to own" exactly. Owning a BMW or high end about car is not the car anymore but more of a lifestyle. the car itself is a mere accessory sad but true.
      • 6 Years Ago
      So tools still have money.
      • 6 Years Ago
      I think you're missing a piece of the puzzle here. When I see my investments cut almost in half with no sign of slowing, I'm more likely to take that money out of anything risky and either put it in government bonds or spend it. I would bet you that a lot of the uptick in sales of M-series BMWs is due to people getting a "use it or lose it" mentality in regard to their money.
        • 6 Years Ago
        You are saying that when your investments tank - let's say lose 30% - you take that money out and buy a depreciable asset - a car. That makes no sense - if you invest that money and wait for the market to come back you will regain the 30%. Essentially you are paying a 30% premium for the car by selling depreciated assets to fund the purchase.

        Investing in bonds makes sense and your observation that people think in that manner is unfortunately reality. Nonetheless, it makes no financial sense.

        Now, if the market is never going to come back - I would agree with you since I would love to drive an M3 throughout a depression. It would keep me happy as long as I could fill the tank. I'd live in the thing.
        • 6 Years Ago
        And that nice new M will likely be worth more than your current stocks/bonds in a few years... at this rate anyway. So even besides "use it or lose it" it might even be a better investment depending on where your money currently is.
        • 6 Years Ago
        Jake B, are those people your parents? Your unnecessarily hostile language suggests immaturity. Anecdotes are pretty unconvincing given that different people behave differently. If you only lost $250,000 in the stock market this year you probably shouldn't be in the market for a new M-series BMW in the first place.
        • 6 Years Ago
        There is zero upside to a car. Stocks will likely rebound at some point - there is a return, or at least some possibility of an upside, to be had there.

        Not saying it doesn't happen - just saying it doesn't make sense.
        • 6 Years Ago
        David your argument blows. If anything, people losing their asses in the stock market would make them more likely to buy a used 93 Honda Civic. I know people that lost 250K+ and they definitely aren't gonna trot their broke asses down to a car dealership to buy a BMW. There will always be wealthy people that can take the market hit and still be okay, those people are wanting to buy the new M3. Just as I am sure Cadillac will sell every last CTS-V they make, rather quickly too.
      • 6 Years Ago
      not only was there no M3 in 07, most of these M cars were probably ordered 6 or 8 months ago. while i think the M cars are the best cars you can buy for the money (even for the money plus some) i don't think this is as big of deal as it's being made out to be. regardless, everyone is reaching anything positive these days.
      • 6 Years Ago
      Well duh.. there was no M3 1 year ago to sell you would think that sales would be up... This is such a fluff PR piece. All of this uptick can be attributed to the fact that 1 year ago the best selling M was not for sale... M5's and M'6 are not selling that well and 1 and 2 year old examples are pretty cheap.

      And M3's are not selling that well right now all three local BMW dealers in the Heart of M country - Orange County have all M's at .9 apr and are have multiple cars sitting around and not selling.
      • 6 Years Ago
      BMW doesn't represent any significant numbers, compared to mainstream companies
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