• Dec 11, 2008


Actually, to be more precise, www.saturnfans.com wants more than just the preservation of the Saturn brand. The Web site hopes to garner enough signatures to convince Wagoner & Company to keep Saturn in the General Motors stable.

It seems a bit odd to be asking GM to keep a brand it hasn't exactly showered with love. Bob Lutz has even said the company considered killing it off before the latest crisis.

But as we've reported, dumping the brand could cost GM at least $3 million for each Saturn dealership. And with no original products, it's hard to imagine many corporations lined up to bid on essentially nothing more than a Saturn logo and a dealership network.

Saturn owes much of its success to a grassroots network of devoted fans who, at one time, congregated in Smyrna, Tenn. for yearly homecomings. Maybe a fan-based surge of support for the brand is what GM needs to revive Saturn as more than just a division of re-badged Opals. Thanks for the tip, everyone!


[Source: Saturn Fans]


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  • 88 Comments
      • 6 Years Ago
      First off, Saturn should never have replaced the oldest model in the stable, the Oldsmobile. And for those anti Pontiac people, you are out of your head. Pontiac and Oldsmobile set standards for the entire world until GM decided to try and copy the foreign junk that's on the market today. Bring back the Olds 88, Olds 98, Pontiac Chieftan, Catalina and the big bad Bonneville. Keep Chevy for the race track and stop trying to build more models. They have enough. The cramped foreign garbage is not and will not be as good as good old American real cars.
      • 6 Years Ago
      Keep bringing the Opels and Vauxhals over and I might sign this silly little book... Close if you don't....

      Saturn = Edsel
      Rick
      • 6 Years Ago
      Yes, Satern should be the 1st GM brand to go, Now for the gentalman who suggested that pontiac should also go obviously knows nothing of the history of pontiac. This is one of the brands that help build the detroit scene. What history does satern have. It is just a chevy with a nose and tail job. I have seen the drawings for the new firebird, and WOW!!! If there should be two brands to go. Get rid of Satern and Saab. But that is just one mans opinion. Happy driving all.
      Johnny
      • 6 Years Ago
      Ironically, GM created Saturn, and shortly after, closes Oldsmobile! If you look at some of the older Saturns, they shared a strong resemblance with Oldsmobiles. GM is just too big for it's own good. I'm a GM guy, but they basically sell 5 of the same vehicles under different names, including rebadged Toyotas, and Opels.
      • 6 Years Ago
      Saturn is the only American car I would even consider buying right now.
      • 6 Years Ago
      GM has always focused too much on cost saving, rather than product improvement, or customer input.
      • 6 Years Ago
      ...and it's Spring Hill, not Smyrna!
      • 6 Years Ago
      I take issue with anyone who considers Saturn an inferior brand. I bought a '95 SL2 in 1995, and aside from a couple sets of tires and two batteries, I haven't had one day of trouble with this car, which I consider the best one I've ever owned. I get the oil changed every 3000-4000 miles, and it has never needed oil between changes. If everything on this cars dies tomorrow, I figure I got more than my money's worth over the last 13 years.
      • 6 Years Ago
      It's amazing nobody has said anything about killing off the other money losers for GM, Buick and Pontiac. But Pat is correct, create a lineup of cars that you can't buy at four different dealerships! GM's biggest competition seems to be GM. "I'll go buy the Acadia over the Outlook because GMC has bigger discounts." GM has not learned their lessons from the past have they?
      • 6 Years Ago
      GM needs to trim the fat. Saturn has performed poorly for many years, and there's just not enough value in the brand to keep it alive.
      Chris Schultz
      • 6 Years Ago
      When Wall Street screws up, bad things will happen to good companies. Perhaps Saturn deserves to live, but economic realities will probably dictate differently. Remember the Pierce Arrow? Remember the Packard? Good companies, good products, long gone.
      Suz
      • 6 Years Ago
      I absolutely LOVE my 2008 Saturn Astra! I don't know where people think it is overpriced. My sister has a 2002 L-200, which has had not a dime put into it except for routine maintenance since it was new. And, I kept my 1998 SW2 for nearly 150,000 miles; I have since given it away to a handyman friend, who plans to keep it going for another 150,000 miles (BTW, the only MAJOR repairs the 98 ever had during the 10 years I owned it were a new water pump, rear wheel bearing, and fuel injectors ... all around or after the 100K mile mark).

      I have had other American-branded cars as well as foreign-branded, and Saturns are by far the best I have ever owned!
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