• Dec 9, 2008
Click above for a high-res gallery of the HUMMER H3T

HUMMER might be getting shown the door, but it's not going to leave without taking some of the silverware. Four Wheeler magazine put the marque's newest brute, the H3T Alpha, up against the Dodge Ram, Ford F-150, and... um... the Suzuki Equator (bet you didn't see that one coming), and the V8-powered HUMMER truck took home the medal.

The trials lasted a week and involved traveling 1,000 miles over various terrain from sea level to more than a mile high. According to Four Wheeler, "Not only was the HUMMER highly competent and the staff favorite on the trail, it also has the added pluses of on-road comfort, distinctive looks and a usable pickup bed." While we wouldn't mind seeing the H3T earn the top spot against a wider field and stiffer competition, regardless of year, it's good to see it rewarded for its monumental capability.


[Source: Four Wheeler]

PRESS RELEASE

Four Wheeler Names Hummer H3T 2009 Pickup Truck of the Year

Los Angeles, CA (December 4, 2008): Four Wheeler magazine, the nation's oldest and most prestigious four-wheel drive enthusiast magazine, and a publication of media and marketing services company Source Interlink Companies, Inc. (NASDAQ: SORC), has named the 2009 Hummer H3T the winner of its coveted Pickup Truck of the Year award. The in-depth competition has been held annually since 1989, and this year marks Hummer's first-ever win.

The 2009 competitors' list included four new four-wheel-drive pickup trucks: The H3T, the Dodge Ram, the Ford F-150, and the Suzuki Equator. To qualify, each vehicle had to be entirely new, or sport substantial mechanical revisions from a previous model year, in addition to using a two-speed transfer case.

"The competition this year was fierce, with any of the four competitors capable of taking home the trophy, but in the end, it was the Hummer H3T that emerged from the dust as our 2009 Pickup Truck of the Year," said Four Wheeler Technical Editor, Sean P. Holman. "Not only was the Hummer highly competent and the staff favorite on the trail, it also has the added pluses of on-road comfort, distinctive looks, and a usable pickup bed. Hummer has done its research to provide the four-wheeling enthusiast with a vehicle that has been designed around their needs from the beginning, rather than offering an off-road version of an existing product and it shows in the final product. Congratulations to Hummer's 2009 H3T, our Pickup Truck of the Year."

"The new H3T Alpha is perfect for the person who has to have a pickup to tow and haul, but can't live without above average off-highway capability," added Senior Editor Ken Brubaker. "The H3T is the Alpha male in its segment. Nothing else comes close."

The Hummer won the competition's prestigious Off Highway Performance category, and performed strongly in all other scoring categories. The week-long Pickup Truck of the Year test consisted of a 1,000-mile curriculum on streets, highways, rocky trails, desert sand dunes and steep hills. Elevations ranged from sea level to over 6,000 feet, and the H3T excelled in virtually every type of driving environment.

About FOUR WHEELER
Now in its 47th year of publication, Four Wheeler is published monthly by Source Interlink Media, LLC and reaches over 236,000 subscribers monthly with total approximate readership of three million off-road enthusiasts. Learn more at www.fourwheeler.com.

Source Interlink Companies, Inc. (NASDAQ: SORC), a $2.2 Billion media and marketing services company operating in 25 states, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC publishes over 75 magazines and 90 related web sites. Source Interlink Distribution services tens of thousands of retail store locations throughout North America distributing DVDs, music CDs, magazines, video games, books, and related items. In addition to distributing over 6,000 distinct magazine titles annually, the Company maintains the largest in-stock catalog of CDs and DVDs in the U.S. -- a combined total of more than 260,000 titles. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.


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    • 1 Second Ago
  • 32 Comments
      • 6 Years Ago
      I saw this coming. The H3T Alpha is a wild beast that I would absolutely love to own. It is attractive, not that big, practical, and the interior is really quite nice. Not to mention that I would have absolutely zero problems driving it around up here in blizzard status Alaska. GM needs to keep Hummer but use it to accentuate other brands, use it as a niche, it could be profitable.
      • 6 Years Ago
      Well, not a bad way of going out even though it's a small award and print is less relevant than ever. Now if they could only get the 6-speed from the H2 with the V-8 that would be cool.

      I've got a feeling I might be one the few positive comments...
        • 6 Years Ago
        "Like I said, good on it but I'll never buy one even though I'd love to, just to piss off the tree huggers."

        lol. Good stuff. I apologize because I didn't mean to be condescending. I guess I was being too modest as I was afraid I might be ripped by tree huggers, thus pissing me off, putting me on a soap box to rant and rave looking like I have nothing better to do.

        Truth is, I have nothing better to do ;)
        • 6 Years Ago
        "Like I said, good on it but I'll never buy one even though I'd love to, just to piss off the tree huggers."

        I'm sure your kids would be proud of the responsible legacy you're leaving them...you can say you just did to boost your ego.
        • 6 Years Ago
        Well, when you have artards on here that bash everything Hummer without reading the post (or even reading it), I just assumed at the time that my comment was going to be one of the few positive posts. Good thing is, so far I'm wrong. The award is still a win for the beleaguered brand regardless of the fact that magazines aren't being bought.

        If I forgot something tell me penguin. If not, move along.
        • 6 Years Ago
        "it's a small award and print is less relevant than ever"

        That's condescending. Truth be told, I hate the Hummer and if it disappeared from existence it wouldn't hurt my feelings. But if it does some things well, good on it. And apparently Four Wheeler likes it for whatever reasons, in whatever this Hummer does well. Like I said, good on it but I'll never buy one even though I'd love to, just to piss off the tree huggers. I'd make sure I NEVER had a passenger and use it every day for my daily commute. :)
      uscgcaptbubba
      • 6 Years Ago
      welp after reading the posts about the hummer and knowing that the one i have siting out side in my drive way right now dont give me any problems like my other 2 4x4's do and i do drive it every day along with on and off road needless its been through hell and back hey i love it so what if its bigger then some of the other truck out there i can say though after a years worth of being off road draging trailers rocks camping gear (ect) id recamend it theres no place i wouldnt trust it to haul my butt in and back out of now yea ill be paying on it for the next 10 years long after hummer gives up the ghost and break downs will become just as bad if not high priced more then a new corvett is but hey cant have it all any way you guys that just wanta bitch about a good thing id bet you dont get off the concret,black top road enuff to squrt your name in the dirt and ride around in theses big hiped up 4x4s bragen it up well come on guys you gota admit hummer is out there on the edge where no one else can make it but then too the truck is only as good as the driver can drive
      • 6 Years Ago

      Even if the Hummer brand is killed GM could simply move the H3T into another brand's line-up. Maybe rebadge it as a GMC or even a Chevy.
      • 6 Years Ago
      Guess this shows how few good entries are in the truck market this year.
      • 6 Years Ago
      are people still buying Hummers? According to the By The Numbers article on 12/2 they were selling a whopping 58 a day...nationwide.
        • 6 Years Ago
        Frankly that's 58 too many. Thank God it's dying.
      • 6 Years Ago
      sure....what a joke....no decent person would be caught dead in one of these things
      • 6 Years Ago
      Interesting.
        • 6 Years Ago
        I don't see how this could be... I havent read the article, nor will I waste my time reading about a car that is about to go out of existence, but I was in one of these at the SF autoshow, the exterior scrams that you want an H2, but you just cant afford it so this is what I came up with, the interior is WORSE than a Sebring, and if it drives anything like the H2... I just dont get it... I guess its cause I live in a city... maybe if I could equip is with the optional HUMMER chrome gun rack on the back... then I would understand.
      • 6 Years Ago
      It may be truck or the year. But i think it is should also be named as THE UGLIEST OVERALL PRODUCT TO BE PRODUCED in 2008! man that thing is ugly. Ugliest car I have ever seen.
      • 6 Years Ago
      Too bad they cancelled the Hx. I wanted that.
      • 6 Years Ago
      Now i know where GM's money had been going, probably bribing the magazine to give them the title. The H3 is such garbage, my girlfriend got the ltd pink one, and the thing was about reliable as the detroit lions are as reliable to winning a game.
        • 6 Years Ago
        @Drew:

        GM never produced a pink Hummer.
      • 6 Years Ago
      Congrats, Hummer. The H3T is really awesome. I test drove an H3T Alpha at the dealership (just for kicks) and I came away extremely surprised. I love it.
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