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Privately-held Advantage Rent-A-Car has filed for Chapter 11 bankruptcy protection and is closing almost half of its locations nationwide. Punished by, of course, tight credit, the company has also suffered from higher costs and lower revenue because of reduced consumer travel (a.k.a. the "staycation"). The company isn't closing its doors just yet, but rather looking into various options for itself and its 14 remaining affiliates, "including a sale or merger." In the mean time, it has made arrangements with Hertz to fulfill its pending rentals. With all these towels getting thrown in, there's going to be a shortage of cotton soon...
[Source: AOL Money]


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  • 9 Comments
      • 6 Years Ago
      Thank god! that means more market share for my company. The big green one that actually turns a profit.
      • 6 Years Ago
      Umm, never heard of them. Were they regional?
      • 6 Years Ago
      I can personally attest to these guys being moronic in a business sense. I represented competed against them in several rental program RFP's and they consistently were under-bidding the lot of us by several THOUSAND dollars on multi-vehicle deals. Yes, you can buy your way into the market, but eventually you need to pull a profit on what you're putting out there. And seriously, what's the point in being the cheapest (so everyone books with you) and you only have 300 cars total for an entire market (only 300 short of what you needed!).
      • 6 Years Ago
      That's too bad. :(

      I had an awesome rental experience with them last winter when I went skiing in Steamboat Springs, CO. All the Hertz et.al. were either booked or total rip-offs. With Advantage, I reserved a regular SUV and they upgraded us to a Land Rover Range Rover! Driving that thing around with all its features and luxury was half the fun (except for the nav system) for me.

      I was looking to renting with Advantage again sometime in the future... :(
      • 6 Years Ago
      Who?