Filed under: Detroit Auto Show, Convertibles, Marketing/Advertising, MINI
MINI gets its marketing on for new Cabrio
Click above for gallery of upcoming MINI Cabrio marketing materials
Now that the 2009 Mini Cabrio has been unleashed onto the interwebs, expect to witness a full-court advertising press as the automaker tries to keep up the positive momentum in sales over last year. MINI has always had clever ads for its retro hatches, and that trend will continue with the latest 2009 Cabrio, which is officially set to debut at the Detroit Auto Show next month. Previous marketing attempts have humorously suggested that it's never a good idea to lower the top, and a similar theme is being used again, except in a much more eye-catching manner. Seriously, how disturbing is the ice-covered guy? That's the stuff of nightmares.
Besides print materials, some screen captures of upcoming UK commercials indicate that lowering the soft top is never permissible, even in the face of freezing temperatures, monumental rain puddles or, um, the occasional Ninja attack. Take a look for yourself in the gallery below.
Gallery: 2009 MINI Cabrio marketing materials
[Source: MINI Forum]
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Reader Comments (Page 1 of 2)
HC06 3:38PM (12/03/2008)
sweet! -- easier to make fun of them now. knocking on the window and waiting for the mini driver to open it is rather inconvenient.
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halogenrep 5:05PM (12/03/2008)
So?! It was you who knocked on my window asking for a couple of bucks to fill up the gas tank. I thought it was some homeless person.
Doogs 8:24PM (12/03/2008)
Wow, really? That's the best you've got?
PJ 9:08PM (12/03/2008)
Nothing says "secure with my manhood" like feeling the need to yell at strangers in MINIs...
Rocketboy 8:26AM (12/04/2008)
That, and there's been a MINI Cabrio for quite a while. This is just the drop-top version of the new bodystyle.
larry a 3:44PM (12/03/2008)
hehe, I gotta admit mini has a good ad campaign
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Sherief 3:52PM (12/03/2008)
I laughed my @$$ off at that lead photo.
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Trent 3:54PM (12/03/2008)
haha kudos to the marketing team!
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samgross144 4:13PM (12/03/2008)
Don't you mean raising the soft top?
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Liquid 4:51PM (12/03/2008)
+1
Snutz 5:10PM (12/03/2008)
Yeah pretty sure they did. Couldn't figure out why in the world MINI wouldn't want people to lower the top on their convertibles.
Westside T.O. 5:01PM (12/03/2008)
Surprising....the grey Cabrio in the ninja one has Ontario license plates on it....
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samgross144 5:44PM (12/03/2008)
What's surprising is that there are no UK plates in the mix, nor are there USA ones. Aren't those two the Mini Convertible's biggest markets? (Sorry, Canada, you don't buy that many convertibles)
Westside T.O. 5:47PM (12/03/2008)
Yeah, that's my point. Although we DO buy a lot of Minis, so maybe that's their angle...
stormyoftnl 5:37PM (12/03/2008)
Stop Crying!
and give us all your money.
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stormyoftnl 5:39PM (12/03/2008)
STOP CRYING.
at least your not driving a Beetle Cabrio.
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stormyoftnl 5:43PM (12/03/2008)
STOP CRYING.
You'll be able to afford that 1 Series some day.
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stormyoftnl 5:44PM (12/03/2008)
STOP CRYING.
the people on their macbooks at the coffee shop will see you.
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jgp 1:19AM (12/04/2008)
Best advertising slogan yet.
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Rocketboy 8:27AM (12/04/2008)
@ Stormyofnl:
Stop spamming comments,
you were not funny the first time, nor any time after that.
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