• Dec 2, 2008
Siry and the Tesla Roadster

The executive churn at Tesla Motors continues today as SVP of Marketing and Sales, Darryl Siry has resigned. In a posting on his personal blog, Siry cited "disagreements in strategy" as his reason for leaving. When AutoblogGreen contacted Siry, he declined to elaborate on the reasons, but a successor has already been recruited and Siry stayed on these last several weeks to facilitate the transition. In mid-October, Tesla Chairman Elon Musk stepped in to replace former CEO Ze'ev Drori in that position, a move that coincided with the lay-offs of 20 percent of the company's staff and delays to the Model S sedan.

Among his duties at Tesla, Siry has been the primary spokesman for the EV start-up. He has not announced any new plans but does intend to comment more on the alternative fuel vehicle industry on his blog.

[Source: Darryl Siry via AutoblogGreen]
Photos Copyright ©2008 Sam Abuelsamid / Weblogs, Inc.


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  • 27 Comments
      • 6 Years Ago
      this is such a poorly run company, it is unbelievable. They are in the paper more often for disagreements or mistakes than for advancements. Everybody in an executive roll in this company has a different idea of this company's direction. Their board of directors needs to get their act together.
      • 6 Years Ago
      I'm diggin his 'dont take the pic until I look super casual' pose. Missed it by thaaaaat much.
      • 6 Years Ago
      This company has some serious personality disorders. They need to pick a direction and stick to it. Seems like they are on to something really great, but can't decide what they want to be when they grow up. Sad. Tesla, if your listening, I'll be the SVP of Mktg and Sales.
      • 6 Years Ago
      It's probably best that they got rid of Daryl, anyhow, since he is involved in lawsuits due to some stupid things he's said in the past.
      • 6 Years Ago
      Something is very wrong at Tesla. There seems to be way too much drama going on behind the scenes.
        • 6 Years Ago
        I know I'd have my doubts about buying a car from them. Where are the repair parts and warranty going to come from? I foresee Tesla will be going out of business before any of the Big 3.
      • 6 Years Ago
      I'm gonna start rumors and say that they are selling out to Porsche.....
      • 6 Years Ago
      It's starting to sound like Tesla is the DMC (DeLorean Motor Company) of the 21st century. A car ahead of its time. A company that can't work together.
      • 6 Years Ago
      Broke company walking.
      Dead company walking.
      Maybe they can sue their way back into profitability.
        • 6 Years Ago
        Yea, Obama is the one responsible for all of this mess. It's all his fault. And he is the one in charge of the bailouts and has been for the past... Oh wait. Obama isn't even president yet.

        I guess that we need to wait until he becomes president before we blame him for the destruction of the free world. I kind of jumped the gun on that one.

        Man, the hating has already started before the man even takes office. Talk about some bitter losers.
        • 6 Years Ago
        Some people expect Obama to give them free gas vouchers. No need in expensive electric cars.
        • 6 Years Ago
        Nasti... There was no blame there. Just the simple statement that he will be the one dolling at least $350bil of approved bailout money.

        calm down buddy, no blame there.
        • 6 Years Ago
        I just don't take comments to him very lightly. There's always a since of "hate" behind them. At least we had a reason to feel like Bush was a F up. He actually F'ed up. If Obama is an f up, then cool. But every website on the web has people dissing him and saying that he doesn't know anything. Just give the man a chance. He has made other decsions in his life and did pretty well, so I believe that that streak will continue.
        • 6 Years Ago
        Or possibly ask Obama to bail them out. Everyone else is. I am sure Obama would in order to get a free Tesla.
        • 6 Years Ago
        They did it to Clinton, they did it to Bush..... oh wait...
        • 6 Years Ago
        @Nasti

        Bush never got a chance either. Back in 2000, he was being blamed for things (the economy) before he entered office too. It just goes with the job.
      • 6 Years Ago
      The beginning of the end?
        • 6 Years Ago
        Unfortunately, letting Eberhard and Siry among the many others go will likely do nothing for the company. The problem is still there.....Elon Musk.

        It sounds like Tesla never really had a long-term plan that was fleshed out enough to include the potential problems (technology, funding, etc). As I mentioned elsewhere, technology companies and car companies are two different things. You could fire everybody at a technology-based company and work in your basement if you needed to. Out of respect to those companies, I'm not saying things are easy, but you certainly aren't dealing with the load an international car company must deal with.

        It's apparent Musk is arrogant and stubborn and lacks any sort of vision beyond the end of the current day and like most everyone, I see no real long term viability in the company. If Tesla fails, it'll be his doing.
        • 6 Years Ago
        I would think Martin Eberhard leaving might also qualify as the beginning (an earlier beginning) of the end.

        Clearly there are some problems at Tesla.
      • 6 Years Ago
      I think its going to be a miracle if they fulfill the orders they've already taken deposits on. Tesla's mistake was spending all their cash developing a low-volume sports car, when the sedan is what they should have been making from day 1. Now they don't have the resources to finish the sedan project, and there are a few companies close to releasing electric sedans.

      They got beat at their own game.

      • 6 Years Ago
      Maybe he's not far ahead enough in the waiting list for the Tesla :P.

      I personally hope Tesla do well, and bring affordable, decent performance, practical and clean cars into more people's lives.
      • 6 Years Ago
      Ummm... this article is slightly ridiculous in that it never mentions the name of Darryl's very capable successor, Michael van der Sande, who has enviable automotive expertise and international business acumen by anyone's standard -- and he joins Tesla just as the company is expanding its retail infrastructure in the US and poised to begin deliveries of the Roadster in the EU starting in the spring.

      Van der Sande, 43, joined Harley-Davidson in 1996 and was most recently vice president and managing director for operations in Europe, the Middle East and Africa, overseeing more than 370 dealerships in nearly three dozen countries. Previously, he served in several executive positions for the iconic American motorcycle company, including director of strategic planning at corporate headquarters in Milwaukee, Wisconsin. Prior to joining Harley-Davidson, van der Sande held various marketing and dealer development roles at Nissan Europe and Rolls-Royce and Bentley Motor Cars.

      Van der Sande, a Dutch native who speaks four languages fluently and has lived in seven countries, brings to Tesla extensive knowledge of the European regulatory and consumer market. In the spring, Tesla began taking orders for the all-electric, zero-emission Roadster in Europe, and Tesla will begin EU deliveries in spring 2009. The company expects to sell roughly half of its next model, the all-electric, zero-emission Model S sedan, in Europe. Tesla also plans to expand to Asia.

      Let's add a bit of perspective to this blog. I'm all for spirited debate, but the blogosphere needs facts, not just rants, to sustain the dialog about Tesla.

      Rachel Konrad
      Senior Communications Manager
      Tesla Motors Inc.

        • 6 Years Ago
        At the time of publication the name of Darryl's successor had not yet been announced by Tesla.
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