• Nov 26, 2008
Less than a month after Nissan announced its $9,990 blue-light-special Versa Sedan 1.6, Hyundai has one-upped them. Or should that be one-downed? The 2009 Hyundai Accent has regained the title of Cheapest New Car in America with a starting price that undercuts the Nissan by a Jackson. Priced at $9,970, it is now the least expensive new car on the market. And Hyundai didn't reduce content to get the price down. It's essentially the same Accent you could have bought last month, just with a lower MSRP.

That's a hard deal to pass up, but that's not all bargain shoppers! Act right now and you'll be getting some free peace-of-mind, as well. According to the most recent J.D. Power and Associates Vehicle Dependability Study, it's also the "Most Dependable Sub-Compact Car" on the market. With Hyundai's 10-year/100,000-mile powertrain warranty, a 5-year/60,000-mile bumper-to-bumper warranty, a 7-year/unlimited-mile anti-perforation warranty and 5-year/unlimited-mile roadside assistance protection, it tops the Nissan there, as well.

The $9,970 pricetag applies to the 2009 Accent GS 3-door with a manual transmission, which comes with a 110-hp 1.6-liter four-banger, power steering, airbags all around and even a tire pressure monitoring system. If you absolutely have to have an automatic or four doors, however, the price jumps quite a bit. The Accent three-door with automatic transmission starts at $12,070; the Accent GLS 4-door with a manual transmission starts at $12,920; and the "sport-tuned and comprehensively equipped" Accent SE 3-door with manual transmission starts at $15,070. Freight adds $695 to each. So we'll call this one the cheapest hatch in America and the Nissan gets to keep cheapest sedan honors, for now at least.
[Source: Hyundai]

PRESS RELEASE

Hyundai Accent Retains Crown as America's Least Expensive Car

November 25, 2008 -- FOUNTAIN VALLEY, Calif. -- The country's most dependable sub-compact car is also its most affordable.

The high-mileage 2009 Hyundai Accent has a starting price of $9,970, making it the least expensive new car on the market. But it's also the "Most Dependable Sub-Compact Car" available (as determined by the J.D. Power and Associates Vehicle Dependability StudySM) and one of the most fuel efficient vehicles on the road today - a trifecta that no other car can match.

"Accent is the perfect vehicle for a customer looking for the ideal mix of price, dependability and fuel economy," said Mark Dipko, Small Car product manager. "And as a brand known the world over for its value, we feel it is important to retain our crown as the most affordable new car available."

At the Los Angeles Auto Show, Hyundai announced even more good news for the Accent, revealing that next year a special high-mileage "Blue" edition will be available that offers even higher levels of fuel economy without adding to the price. Accent "Blue" will feature fuel-efficient modifications to reduce engine friction and rolling resistance, enhance aerodynamics, optimize gearing and revise engine calibrations for maximum efficiency, all adding up to higher fuel mileage and lower emissions than today's model.

The 2009 Accent GS retains the same content as last year's model and has not been reduced to achieve America's best price point. Accent GS offers a 1.6-litre, 110-horsepower engine, power steering, advanced front airbags, front seat-mounted side-impact airbags, roof-mounted curtain airbags, tire pressure monitoring system, front variable intermittent wipers, 60/40 split fold-down seatback, six-way adjustable driver seat, adjustable head restraints for all seating positions and rear spoiler.

Pricing for all other Accent models remains unchanged, delivering outstanding value throughout the lineup. In addition to the $9,970 Accent GS 3-door with manual transmission, the Accent three-door with automatic transmission starts at $12,070; Accent GLS 4-door with manual transmission starts at $12,920; and the sport-tuned and comprehensively equipped Accent SE 3-door with manual transmission starts at $15,070. Freight charges for Accent are $695.

All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. Hyundai buyers are protected by a 10-year/100,000-mile power train warranty, a 5-year/60,000-mile bumper-to-bumper warranty, a 7-year/unlimited-mile anti-perforation warranty and 5-year/unlimited-mile roadside assistance protection.

Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 790 Hyundai dealerships nationwide.

Hyundai Accent received the lowest number of problems per 100 vehicles among sub-compact cars in the proprietary J.D. Power and Associates 2008 Vehicle Dependability StudySM. Study based on responses from over 52,000 original owners of 2005 model-year vehicles, measuring more than 250 models. Proprietary study results are based on experiences and perceptions of owners surveyed in January to April 2008. Your experiences may vary. Visit jdpower.com.


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  • 44 Comments
      • 6 Years Ago
      Check out Nissan's full press release after the jump.
      HUH ????
      • 6 Years Ago
      Why is this car still $13,600 in Canada? We are getting screwed on yet another deal - I'd love to buy the cheap Versa, but guess what? According to their Canadian website, they don't sell the sedan anymore, and the hatch starts also at $13,600. I know our dollar has tanked but give me a break...if anything, we need cheap cars here - the winter road salt destroys them at twice the pace. If you live in Buffalo, you'll understand.
      • 6 Years Ago
      This is actually not a bad car. We had two of these for a company i used to work for, both with about 20k miles put on them in the span of a year.

      We had manual transmission hatch models with air conditioning. They were not bad, for an economy car. I would not say they are class leaders, but a very good value.

      Good: strong engine with enough torque, good highway passing power in 5th, smooth suspension, decent interior, no problems in 20k miles, lots of interior room and storage space.

      Bad: 5th gear is geared short compared to most economy cars. You are running at 3100rpm at 65mph. At 80mph, you are going over 4000rpm! This is not appropriate for an economy car. Because of this, gas mileage is very dependent on how fast you drive. Suspension is not confident.

      but generally, hyundai has done well.. i'm glad they aren't letting nissan undercut them anymore.. lol.

      far as an aveo goes.. what a pos.
      • 6 Years Ago
      If they're audience is white teenagers, they're right on target. :p

      Anyway.. This is great news for Hyundai. People are practically buying strictly small and inexpensive cars these days. Whether this Accent stands out for being ugly or not, it's going to sell - and that's the point...

      Sal C.
      http://genesisowners.com
      • 6 Years Ago
      I bet you can get an Aveo for less but the general doesn't see the value in simply lowering the MSRP instead of heaping on the discounts to an inflated price.
        • 6 Years Ago
        GM hardly makes money on their small cars. They could lower the price, sure, but they would just have to make up for the losses with truck and SUV sales.
      • 6 Years Ago
      I like the SE, but at 16 grand, it's a bit high. I think the Accent is a nice car, and I would rather that than the Fugly and stipped down versa.
      • 6 Years Ago
      I bought my daughter one last August for college. 21,000 miles later, I would have to say it was a deal. Not one problem and she just told me she got 38 mpg highway on her way home from Syracuse.
      • 6 Years Ago
      People really gotta stop using J.D. Power and Associates as any genuine yardstick to measure things such as reliability. Their testing methods are highly subjective. Then again, I suppose nearly anybody that conducts these types of studies is. I'm curious though, how are the Versa's sales since lowering that MSRP? In order to get an automatic transmission you have to pony up $1,000, which I suppose is still in the realm of a "deal", but kind of a buzzkill if you're an unsuspecting customer.
      • 6 Years Ago
      READER: U have a point! LOL!
      • 6 Years Ago
      This looks like the type of vehicle you'll want to punish your "employee of the month" with. Give them a front and center parking space and they'll be the talk of the office.

      For Hyundai, how do they reconcile selling the Genesis and this egg beater under the same brand?
        • 6 Years Ago
        @Jason,

        Toyota and Chevrolet don't claim to be luxury manufacturers. Nor do they claim Suburban or Land Cruiser are luxury vehicles. That's a very big difference. You pay $50k for a Vette's performance, or a Land Cruiser's offroad prowess, or a Suburbans massive hauling ability (and $50k? I paid like $42k for mine).
        • 6 Years Ago
        Uhh, Hyundai is a full-range brand (as it is in Korea w/ the Equus at the top of the range) - just as Mercedes-Benz is a full-range brand, selling the "cheap" A and B Class along w/ the $100K+ S-Class in Europe and other parts of the world.

        And Hyundai (like Chevy or Toyota) never claimed to be a luxury brand, but as a full-line brand does tout the luxuriousness of its top-of-the-line vehicles.

        Case in point, the Toyota website w/ respect to the Avalon touts - "Delve into the world of LUXURY with the Avalon experience."
        • 6 Years Ago
        Well, consider Chevy dealers, selling $14K Aveos next to $50K Suburbans and "Vettes. Toyota dealers selling the homely Yaris with high $$ Land cruisers and Sequoias nearby.
      • 6 Years Ago

      One could soon buy almost four Tata Nano's for the price of this Accent.
      • 6 Years Ago
      As long as there's new cars, one will always be the cheapest one. The Accent fills a small corner of the market who wants brand new A-to-B transportation, period. Heck, I know someone who just stopped driving a base model, three-door EXCEL after excessively nickel-and-diming it to 198,000 miles and finally had enough money to get something else. She was constantly driving her two three-year-old grandkids between her house and her son's, giving family members rides, etc. There are those who believe ABS, power windows and the like are "just one more thing to go wrong", and the Accent will suit them fine. There are those who only care about having a car with no previous owners to think about. There's many people like her out there who demand absolutely basic transportation, and it's nice to know companies like Hyundai and Nissan are satisfying their needs.
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