Citro�n launches Airdream Business label
It's common knowledge that most carmakers selling cars in Europe have a set of models that are a little "greener" than the rest of the line-up. Each OEM's respective marketing department created a set of evocative names for these models, like Citroën's Airdream. Now, Citroën has taken the good idea a step further: mating the green label to its fleet cars. This makes cars with reduced CO2 emissions and lower fuel consumption available to fleet users, and it also makes sense from an economic point of view, since lower fuel consumption also means lower running costs and road taxs. The Airdream Business label will not only include the most efficient powertrains available (1.6-liter HDIs) for each model (C4, C4 Picasso and C5) but the business part adds the highest possible optional equipment: Citroën's signature satellite navigation system (called MyWay), rear-park assisting, bluetooth connectivity, and so on. The only options are lightweight rims and metallic paint.
[Source: Citroën via Le Blog Auto]
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