- Nov 21, 2008
REPORT: Red Bull to shut down the Red Bulletin
Formula One fans and team members alike will be disappointed by reports that the Red Bulletin may be cancelled. The magazine is put out by Red Bull, owners of the Red Bull Racing and Scuderia Toro Rosso teams, in four daily editions at each grand prix on the Formula One calendar. It has become a fixture of the paddock and grandstands since its introduction at Monaco in 2005.
The self-proclaimed "almost independent F1 newspaper" incorporates current news, interviews and feature articles in a humorous tone, and is distributed at the races free of charge in editions of up to 10,000 copies each. Unfortunately, it reportedly costs millions for Red Bull to produce, with a multilingual staff of 25 working out of a mobile publishing office with a Heidelberg 7.5t printing press. Although Red Bull will reportedly fund other publications, its grandiose parties and other expensive marketing initiatives are also tipped to be cut from the erstwhile seemingly endless cash-flow. We guess once they came down from their Taurine high, the bean-counters finally got their way.