REPORT: Red Bull to shut down the Red Bulletin
Formula One fans and team members alike will be disappointed by reports that the Red Bulletin may be cancelled. The magazine is put out by Red Bull, owners of the Red Bull Racing and Scuderia Toro Rosso teams, in four daily editions at each grand prix on the Formula One calendar. It has become a fixture of the paddock and grandstands since its introduction at Monaco in 2005.
The self-proclaimed "almost independent F1 newspaper" incorporates current news, interviews and feature articles in a humorous tone, and is distributed at the races free of charge in editions of up to 10,000 copies each. Unfortunately, it reportedly costs millions for Red Bull to produce, with a multilingual staff of 25 working out of a mobile publishing office with a Heidelberg 7.5t printing press. Although Red Bull will reportedly fund other publications, its grandiose parties and other expensive marketing initiatives are also tipped to be cut from the erstwhile seemingly endless cash-flow. We guess once they came down from their Taurine high, the bean-counters finally got their way.
[Source: GrandPrix.com]
Reader Comments (Page 1 of 1)
elux Troxl 8:19AM (11/21/2008)
It's always been a mystery to me how a company selling one very specialized, narrow market soft drink can afford to sponsor so many highly visible sporting events. Especially given that it tastes awful. But I hope they keep doing the air races until they run out of money/credit completely.
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michael 9:32AM (11/21/2008)
point the first: they don't even sell the soft drink. They sell the right to make the soft drink to other soft drink bottling companies.
the _only_ thing they ever do is marketing.
JS 8:29AM (11/21/2008)
Well if it's anything like DC, the first thing it did after being placed on the magazine display grid was to meander out of its track and take out other adjacent magazines before lodging up against the wall.
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Bert 8:31AM (11/21/2008)
I always loved the Red Bulletin, hopefully they will keep an electronic version going.
I think Red Bull's funding activities are a sign of how much profit there is in a can of the stuff!
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David 8:39AM (11/21/2008)
Not dead just evolving, I think they say they are going to continue but will cover their other motorsport activities. Not sure if this means the magazine will continue or just the online side.
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Dank 4:21AM (11/29/2008)
The Red Bulletin will be continuing, though not as we know it: http://www.red-bullog.com/2008/11/28/red-bulletin-lives-on/
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