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After debuting the 2010 Fusion at the LA Auto Show this week, Ford has just launched a new micro-site for the Fusion that finally includes pricing information. The base Fusion S starts at $19,270 with the four cylinder engine and 6-speed manual gearbox. The new Fusion Hybrid however, is nearly 42 percent more, starting at $27,290, a price point that includes the SmartGauge instrument cluster, satellite radio, 17" wheels and electronic stability control. For comparison, the Camry Hybrid is $26,150, but that doesn't include $450 for the upgraded audio with satellite radio. It also doesn't include anything quite like the SmartGauge which buyers will have put their own value on. Where the Fusion really jumps ahead of the Camry is fuel economy. The Ford's city fuel economy will now be at least 39 mpg, 6 mpg more than the Toyota. The Fusions should be on sale early in the new year.

[Source: Ford]


Milan live photos copyright ©2008 Jonathon Ramsey / Weblogs, Inc.
Fusion live photos copyright ©2008 Michael Harley / Weblogs, Inc.


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  • 42 Comments
      • 6 Years Ago
      I'd rather have a 2.0-2.5L Turbo Diesel. Hybrids do not appeal to me with gas engines.
        • 6 Years Ago
        There are no hybrids for sale in the US with a "1.0L" gas engine. The Fusion above is a 2.5L. The Camry is a 2.4L. The new Prius will be a 1.8L.

        Add to that that electric drive gives you a tremendous amount of torque from stop, and the CVT transmission is all of these models provides a much smoother driving experience, and you can't call these hybrids slow.

        Furthermore, the reason why Diesel is taxed, and diesel cars are heavily regulated here in the US is because it fundamentally burns dirtier than gasoline. In every other pollutant that comes out of burning fuel, other than CO2, modern gasoline engines are VASTLY cleaner than diesel... even the super "clean" diesels that are just coming out this year.

        The clean diesel cars are only LEV II compliant... conventional gasoline and hybrid-electric cars can be 95% cleaner (SULEV II) TODAY. That's far fewer particulates and NOx, which are a huge problem with diesel, and contribute to smog.

        It's not clear that diesel is the future, until they come up with a solution to bring diesel burning cars up to SULEV II cleanliness... perhaps diesel-electric hybrids will be the solution, but certainly "clean diesel" isn't all that clean.
        graphikzking
        • 6 Years Ago
        Matt,

        I've driven many diesels while in Europe. I can honestly say that you have to switch gears like every 2 seconds to stay within the 3500-4500rpm range .. otherwise.. forget it.. they are ULTRA slow.. If you drop to 3k ... SLLLLOOOWWWW

        (maybe bmw335d can change my perception).

        But also.. currently gas is $1.95 here and diesel is $2.85. Thats a 46% increase in Fuel costs. If the gas version gets 25mpg.. diesel would have to get 36mpg just to stay even. Also diesels are inherently more expensive cars.. (VW jetta, bmw 335 etc)

        At the height of fuel prices Gas was approx $4.07 and diesel was $4.95.. still 22% higher cost of fill up.

        I know some areas of the country diesel may be the same or even cheaper.. but it doesnt make sense for an automaker to make a specific car for very few markets in the US and even then.. only a few people in those markets will want the car..

        Maybe a diesel hybrid would help.. but I'd like to see one in action to see the actual numbers before jumping to a conclusion..
        • 6 Years Ago
        All good points, Mike. I am aware of the inherrent slowness of the Diesel design, however Diesels are the future. I wouldn't consider a hybrid with a 1.0L anything to be speedy, and I never thought of 4-bangers as powerful. If I were going to buy a new vehicle because of its fuel economy, I would not consider acceleration speed to be a factor. I would look more toward efficency and flexability rather than actual fuel prices.

        Diesels can run Diesel fuel, of course. But they can also run Bio Diesel, which can be made from a number of mediums like fryer oil or Algae. Diesels can run on liquid fuels made from coal, such as Kerosene and Coal to Liquid (Which is different, I'm told). We have LOTS of Coal. They can also run on Natural Gas to Liquid, GTL, which we have an abundant supply of. I heard they discovered a fungus in the rainforest that eats cellulose based biomass like wood chips and excretes a substance that is very close to super-pure diesel fuel and we can do blends and combinations of any of the above. That will lower prices.

        The reason prices are high is because the Federal Government has nearly double the amount of taxes on Diesel as they do on Gas, since when they passed those taxes, trains ran exclusively on Diesel and the entire trucking and shipping industry relied on it. It was a defacto stealth tax on all Americans, but they didn't notice, since the price of everything went up instead of the price of Gasoline. If Barack is as smart as the media seem to believe, he'll remove those taxes on Diesel, which will lower the price of everything, and create a consumer demand for Diesels which are the only viable technology currently available to dramatically reduce our dependence on foreign oil.

        Hybrids may become more common, but Diesels are the future. At least until battery technology improves.
        • 6 Years Ago
        "Furthermore, the reason why Diesel is taxed, and diesel cars are heavily regulated here in the US is because it fundamentally burns dirtier than gasoline."

        That's the excuse, not the reason. The reason Diesels are taxed more heavily is because it is a smaller market which has fewer voters. The reason it is regulated more heavily is because Diesels last longer and are more difficult to build, which means fewer sales for the car companies.

        Pure diesel is dirtier than gas, yes. But CTL and GTL are cleaner and Biodiesel is MUCH cleaner. Nobody will be able to use these clean alternative fuels until the taxes on straight diesel are reduced or removed since you need a "diesel" engine to run them. That means that everyone will be driving dirtier, less efficient cars because of a bias that has been intentionally created by lobbists, politicians, and marketing types against Diesel engine designs.

        Also, the original Honda Insight, the orginal "Hybrid" had a 1.0L engine. You can still buy them used, ergo, they are for sale in the US.
      • 6 Years Ago
      I haven't seen anyone talk about the cost of a replacement battery pack. That has surely got to impact resale value.
        graphikzking
        • 6 Years Ago
        I dont think that replacement battery packs should really come into play..

        What do you think the % of people that buy cars and keep them over 150k miles?

        There are Prius both on the priuschat and in NYC Taxis that have well over 200k miles on them and still running fine.

        Here is the exact pricing and availability for them:
        http://blogs.edmunds.com/greencaradvisor/2008/09/toyota-lowers-price-on-prius-replacement-batteries-says-business-slow---for-now.html


        500,000 Prius' on the rd - 300 have had replacement batteries - Thats .06% ! Not even 1/10 of 1%. They also state that most of them were due to accidents.

        Also, the pricing is $2300-2600 NOT $4000 or $5000 like some state!.

        Dealer pricing is ALWAYS high as well.. aftermarket ones are already coming to the market for as little at $1800 with the same specs.

      • 6 Years Ago
      Why, when you can get a Prius or Insight for thousands less and 20mpg more?
        • 6 Years Ago
        The Prius is only 9 mpg more at 48 mpg city and we don't know what the Insight will be rated at. The Fusion will go in electric mode at up to 47 mph and should offer significantly better performance. It's also larger than the Honda. The Fusion is more expensive but offers a much nicer interior environment than the Prius.
        • 6 Years Ago
        The prius is not rated at 59 mpg city.
      • 6 Years Ago
      Any federal tax credit for this hybrid?
      • 6 Years Ago
      The Fusion is NOT "much bigger" than the Prius where it counts, and that's the passenger cabin:

      Interior 2009 Fusion 2009 Prius
      Front Headroom 38.7 in. 39.1 in.
      Rear Headroom 37.8 in. 37.3 in.
      Front Shoulder Room 57.4 in. 55 in.
      Rear Shoulder Room 56.5 in. 52.9 in.
      Front Hip Room 54 in. 51 in.
      Rear Hip Room 53.3 in. 51.6 in.
      Front Leg Room 42.3 in. 41.9 in.
      Rear Leg Room 37.2 in. 38.6 in.
      Maximum Luggage Capacity 15.8 cu. ft. 14.4 cu. ft.
      Maximum Seating 5 5

      It's a touch wider. Everything else is a wash.

      The 2010 is just a reskin, the important interior dimensions won't change.

      Yah, sorry, bringing actual data to a slagging match. My bad.


      For me personally, the price disqualifies the Fusion from my shopping list. Honda? How fast can you get me that Insight? My current car is not going to be in great shape by spring...
        • 6 Years Ago
        Rob, I can appreciate your dragging measurements into this. I often do it myself. I've been in the back of a Prius and a Fusion. I can tell you that the back seats of the Fusion feel like they have tons more room. I can't explain it. Maybe that extra width is what's needed.

        Even a Prius fan will admit the Camry is quite a bit larger than a Prius. Let's add it to the mix:
        Interior 2009 Fusion 2009 Prius 2009 Camry
        Front Headroom 38.7 in. 39.1 in. 38.8
        Rear Headroom 37.8 in. 37.3 in. 37.8
        Front Shoulder Room 57.4 in. 55 in. 57.8
        Rear Shoulder Room 56.5 in. 52.9 in. 56.9
        Front Hip Room 54 in. 51 in. 54.6
        Rear Hip Room 53.3 in. 51.6 in. 53.9
        Front Leg Room 42.3 in. 41.9 in. 41.6
        Rear Leg Room 37.2 in. 38.6 in. 38.3
        Maximum Luggage Capacity 15.8 cu. ft. 14.4 cu. ft. 15
        Maximum Seating 5 5 5

        Pretty much the same as the Fusion.
      • 6 Years Ago
      Hmmm... how about a link to this new site?
        • 6 Years Ago
        Phil, try the Source link.
      • 6 Years Ago
      I stand corrected, the 4 cyl Fusion only gets 29 hwy (the best mpg for it), the hybrid only get 39mpg (best mpg for it), the breakeven is only 308,460 miles (at $3/g) instead of 471,000. At a 8 grand difference, does this make sense (even with bigger tires, bigger cup holders, and electric heated seats).

      Phil
        • 6 Years Ago
        @brn amd Phil

        actually its far less than 50k miles. That price differential will still exist in the used car market meaning that the hybrid will still sell for more than the v6 non-hybrid. That premium will depreciate at the rate of the car so now we are looking at only 25k-35k mi to break even at $3 a gallon whose days are numbered. Just wait till gas hits $5 a gallon in 6-7 years and then sell your hybrid. I guarantee that the hybrid will have depreciated far far far less than the v6.
        • 6 Years Ago
        Phil,

        Please stop. Like others have already said.. why are you comparing the base model with the hybrid model without any regards to the features.

        If you really wanna make a valid point, compare the Hybrid with a gasoline model that has the same features (automatic transmission, 17in wheels, etc). These make up at least a couple of grand, even more.

        You do have a good underlying point that the price of gasoline (as much as we like to complain about it) is really relatively small in comparison with the price hikes of news cars in general.
        • 6 Years Ago
        Phil, thank you for ignoring an apples to apples comparison. Let me try to be as fair as possible.

        The hybrid has about the same power as the 3.0 V6 fusion. They don't give a price for the 2010 3.0, but let's put it midpoint between the 2.5 and the 3.5. About $24,900 (correcting my mistake from the prior post). The 3.0 is expected to get a significant mileage increase. I think it's fair to call it 24mpg combined.

        The hybrid is expected to get about 39mpg combined.

        Given the above, the break even point is 50K miles at $3/gal. That's pretty good.

        I'll repeat myself and say that I'd really like the greenies to have a hybrid that has less power than the 4cyl. If you're going to wear the green badge, you should be willing to make a sacrifice.
      • 6 Years Ago
      I just want to see them get some product out there that people will buy. You cant compare a loaded up hybrid with their econobox. If supply ever catches up to demand they will offer hybrid drive without adding every other expensive option to it.
        • 6 Years Ago
        That's a good point. Knowing that they won't be able to keep them on the lots, Ford very smartly threw in all the profit-adding options. I too hope that, like GPS navigation, premium stereos, and even cup-holders before them, these will 'trickle down' to lower spec vehicles for people without that much money who still want to contribute to reducing our fuel imports, global warming etc..
      • 6 Years Ago
      Phil

      You are such a hater. LOL

      People generally don't buy hybrids because it will save them money. They already know it won't. If they bought it because they couldn't afford the gas, surely they couldn't afford the CAR in the first place. Get real dude.

      It's a personal statement, a lifestyle.

      And no more comprisons between a wheezing civic and this or any other non-competing class models.
      • 6 Years Ago
      Where did this Ford get its hybrid drive from? They have been using Toyota Synergy Drive Technology in the Edge/Mariner hybrids for years. Did Ford build their own technology for the Fusion/Milan? If so am I living under a rock, I dont remember hearing anything about Ford building a technology that can beat Toyota at anything, let alone something as complex as a hybrid drive train.
        • 6 Years Ago
        Eliot, for what its worth, both Ford and Toyota claim that Ford developed their own hybrid system, for what its worth. Toyota patented a lot of different hybrid technology in the the late 90's, mostly to protect the Prius but some also to make it harder for the competition to come up with a Prius-killer. But both the Fusion and the future Escape Hybrids will be using the newer GenII design, which apparently is not going to be built with Ford paying Toyota anything as they were under the previous patent sharing accord, in which Ford didn't pay Toyota money, but allowed them to use Ford direct injection and diesel technology. The question I can't find an answer to, is will the newer Escape Hybrid and the Fusion Hybrid still use the Aisin CVT? And if so do they have an agreement guaranteeing delivery of more than 25,000 a year?

        http://www.evworld.com/blogs/index.cfm?page=blogentry&authorid=12&blogid=38&archive=1

        http://en.wikipedia.org/wiki/Ford_Escape_Hybrid

        http://en.wikipedia.org/wiki/Ford_Fusion_Hybrid#2010_refresh_and_hybrid_electric_versions
        • 6 Years Ago
        Thanks for the update Ziv, Apparently I missed that news at somepoint. Sounds like both companies will benefit- hopefully enough that Ford can survive the current economic disaster.
      graphikzking
      • 6 Years Ago
      I happy for Ford.. I own a Prius and would LOVE to see domestics offer us something that would appeal!

      BUT.. it just seems like Detroit has no luck - they come out with Hybrids just as Gas dips below 2$ a gallon. I know it may not be for long.. but every month that gas is this cheap..it has to hurt sales a little..

      Also, the new prius is coming out in the spring. It's supposed to be larger (so I take it the same size as the fusion) as well as more fuel efficient. So what if Toyota touts that its the same size as this.. cheaper.. and 15 more mpg?

      It would hurt Ford again.. If ford would have had this out in July..it would have sold out and had a waiting list.. it's ashame they seem to have horrid timing..

      Again.. I'm hoping they can right their ship and get things going!
      • 6 Years Ago
      I wonder what the real world MPG will be...
      I have an 07 Fusion (4cyl) and driving around Detroit, I get 23-25. Driving home (130ish miles all highway) I get 32-34, and thats going 75-80. There have been Fusion owners that have gotten up to 38-40MPG on the highway, going closer to 55-65.

      I looked at the Camry, but after driving it once immediately decided against it. The suspension is way to boat like and the outside looks plain.

      eliot; show me a Toyota that has a gauge like the Hybrid Fusion... I also don't think Toyota makes any cars with an 8" touch-screen + Harddrive and Sync...but I could be wrong.
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