- Nov 21, 2008
Another one bites the dust: Mitsubishi pulls out of Detroit Auto Show
Eight weeks from now, the 2009 Detroit Auto Show will open its doors at Cobo Hall. And... Mitsubishi won't be there. Like a handful of other high-profile manufacturers who have pulled out (including Rolls-Royce, Land Rover, Ferrari, Suzuki, and Porsche), the Japanese automaker based its decision on cost – the market for Mitsubishi automobiles in the Detroit area just isn't significant enough to warrant the expenditure in today's economy. The automaker's move is rather significant as the Detroit show is considered one of the most prestigious in the world. However, skipping the 2009 show doesn't prevent Mitsubishi from coming back in 2010. Regardless of whose left at the show come the second week of January (hey, at least Chinese automaker BYD will exhibit), Autoblog will be there to cover everything in detail.
[Source: Automotive News, subs. req'd]