• Nov 18th 2008 at 3:29PM
  • 43
Click above for three high-res gallery of the 2010 Mazda3

Mazda has let loose a few more details on its 2010 Mazda3 just two days ahead of its official unveiling at the LA Auto Show. As before, there will be a base 2.0-liter engine that comes standard along with an optional larger unit, now enlarged to 2.5 liters. The displacement bump comes with a power increase, naturally, up to 167 galloping ponies from 156. Both engines sit under a newly-domed hood and gulp air from a smiling front grille that seems to be the new car's most controversial styling feature. As before, both a four-door hatch/wagon and a sedan will be offered, though we're only scheduled to see the trunked model this week in LA with the five-door set to debut shortly thereafter. Here's hoping that the zoomy Mazdaspeed3 sees additional improvements beyond the new digs, as well. Check out the official press release from Mazda that arrived today for all the details we know so far.

[Source: Mazda]



LOS ANGELES, Nov 17, 2008 - On November 19, 2008, at the 2008 Los Angeles Auto Show, Mazda will unveil the all-new 2010 MAZDA3, the much-anticipated successor to the company's best-selling car globally.

The new MAZDA3 is perfectly positioned for the rapidly changing auto market. It offers a mix of quality, styling, power, dynamics and fit and finish that hits the bulls-eye for today's customers. In typical Mazda fashion, MAZDA3 will offer standard and optional equipment simply not found on other cars in this class - exactly what buyers looking for more value and less bulk want.

Environmental and safety features, based on Mazda's long-term "Sustainable Zoom-Zoom" vision, aim to balance fun-to-drive with what's right for the environment. Add in bold, expressive styling incorporating Mazda's dynamic design elements, and the all-new MAZDA3 is everything a driver could ask for in a compact sedan.

Since its launch in 2003, the current MAZDA3 has sold nearly 1.8 million vehicles in over 100 countries and has won more than 90 global motoring awards to date. The MAZDA3 accounts for almost one in three Mazdas sold.

Highlights of the 2010 MAZDA3 sedan include, either as standard or optional:

* Available new 167 horsepower MZR 2.5L engine
* Self leveling Bi-Xenon headlights
* Adaptive Front Lighting System
* Mazda's advanced keyless entry and push-button start
* Hands-free Bluetooth® cell phone and audio player integration
* Class-leading levels of reduced wind and road noise
* Class-leading aerodynamics - 0.29 coefficient of drag
* A strategically placed Multi-Information Display (MID) that displays important driver information such as audio settings, trip computer and navigation
* Power driver seat with memory
* 10 speaker BOSE® Centerpoint surround-sound audio system

Following the world debut of the North American-specification four-door sedan at the

show, the five-door hatchback version will be revealed in line with Mazda's global sales schedule.

The balance of Mazda's full 2009 lineup will also be on display at the show, including the all-new 2009 MAZDA6 sports sedan, CX-9, CX-7, MAZDA5, RX-8, MX-5 Miata, Tribute and Tribute HEV. All attending media are invited to the company's press conference on the Mazda show stand at 12:20 p.m. on Wednesday, Nov. 19, 2008. Those not attending the Los Angeles Auto Show can watch the live reveal at http://www.mazda3reveal.com/ on Wednesday, Nov. 19 at 12:20 p.m. PST. The Los Angeles Auto Show is open to the public November 21-30, 2008, at the Los Angeles Convention Center.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

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    • 1 Second Ago
      • 6 Years Ago
      I own a 04 Mazda 3 and I really love it, it's a great value. I was hoping with a 2.5l engine it would be putting out about 175hp though. I don't think 11hp is going to make much of a noticeable difference unless they are also dropping a couple hundred pounds of weight along with it.
      • 6 Years Ago
      Will this mill go into the M5 van? It needs more power.
        • 6 Years Ago
        It needs a 6 speed transmission.
      • 6 Years Ago
      With the fuel mileage I get in my 06 2.3 hatch I could careless about the power. 28 mpg for the life of the car. I look at the trip computer so much I don't know how I don't crash.

      I drive this car like I'm trying not to come. There is no fun in that.

      • 6 Years Ago
      Cool tail-lights
        • 6 Years Ago
        You can see the furai concept in them. pretty cool.
      • 6 Years Ago
      Put the 2.0 in the 5-door. Please. Thx
      Put the 2.0 in the 5-door. Please. Thx

      Put the 2.0 in the 5-door. Please. Thx

      Put the 2.0 in the 5-door. Please. Thx

      Put the 2.0 in the 5-door. Please. Thx
      • 6 Years Ago
      How does mazda always loose horsepower? The Fusion with this engine is 175,the 2.3 Fusion was 160.When will the 5 get this engine,and what h.p. will it have,159?
        • 6 Years Ago
        As a follow up to my post, actually the numbers for the 2.5L are pretty much in line with competitors.

        Honda and Nissan have 2.5s that develop 175-177 hp. Neither of them are PZEV (they are next step down).

        Toyota has a 2.4 that develops 168, also not a PZEV.

        Torque numbers appear similar AFAICT.

        All of those engines are only available on Cam/Accord/Altima class cars - not on their C segment cars.

        So in CA, Mazda sacrifices a touch of power for better emissions.
        • 6 Years Ago
        I believe the loss in power is because of PZEV requirements for california (the car is debuting in L.A. so they use those numbers).

        The 2.5 in the 6 gives 170 hp everywhere in NA except in california where it gives 167 hp - just like this car will - because of emissions requirements.

        Still the hp numbers are quite low for the displacement. I know these Mazda/ford engines used to have a little bit more usable torque at lower rpms but the rest of the segment probably has caught up or surpassed in that regard as well.
        • 6 Years Ago
        I don't want to be the grammar police, but seriously.... it's "lose"....
      • 6 Years Ago
      • 6 Years Ago
      Proof in concept that small cars can look hip too, without resorting to Scion weirdness.

      Also, center ridge theme (on the hood) can look good without ending in an ugly beak-shield like the disputed Acura execution.

      Kudos to Mazda styling team.

      A thought just crossed my mind: how come Nissan guys can't come up with something like this instead of the absolute abhorrence called the Sentra?
      • 6 Years Ago
      It already looks dated right out of the box...the redesign was pathetic.
      • 6 Years Ago
      I'm sorry, 11 hp from .5 added liters? that's pooor. the 2.4 Alfas have 210 hp...
        • 6 Years Ago
        11 hp more than the actual 2.3 engine !!!

        • 6 Years Ago
        First off, the 2.4 Alfa's you're talking about are turbodiesels.
        Second, it's not all about peak horsepower, especially not in a family car like this.
        • 6 Years Ago
        No, from .2 L of added displacement. The previous engine was 2.3L. Reading - it's what's for breakfast!
        • 6 Years Ago
        2.5? and 167? man that's weak. It better have a buttload of torque to make up for that anemic hp. If it was 167/167 THAT would be nice. But hell, there have been 2.0ls putting out 170 for a while now.
        • 6 Years Ago
        That's .2 that was added, it's being compared to the 2.3 (the bigger engine from the current model).
        • 6 Years Ago
        fair enough, I misread.
      • 6 Years Ago
      That should tell you how highly they think of the brand. I don't own one yet (Mazdaspeed3), and I already think highly of it.
      • 6 Years Ago
      Nissan called, they want the front of their 350z back.
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