Intel and Abarth hook up on Powerplay Extreme gaming desktop
Click above for more shots of the Abarth Intel Powerplay Extreme gaming rig
As Fiat's in-house tuning arm, Abarth stands for high performance and unique design. The firm hopes to have hit on both of these qualities with its latest adventure in the art of co-branding, the new Powerplay Extreme gaming desktop. The crew definitely got the unique design part down, with a soaring, bridge-like truss holding a giant fan at the very top of the inner workings of the computer, which is powered by Intel's latest and most powerful chip ever, the Core i7 Extreme.
This new pint-sized desktop machine will be launched to kick off Intel's new "Friday Night Game", which is an Electronic Sports League sanctioned event that pits elite gamers from 30 different countries against each other. As far as the actual hardware goes, we see the expected firewire and USB ports along with an external serial port for terabytes of fun. The exposed motherboard sports a slew of heatsinks and LED-colored fans to keep things cool. Plus, it controls a Blue-ray/HD DVD player and, of course, a couple of CD\DVD burners. We're sure it all runs on an Intel chipset, but there aren't any details yet on the RAM or hard disk space. The best part? How 'bout that big red Start Engine power button?
Gallery: Abarth Intel Powerplay Extreme
[Source: Carscoop]
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Reader Comments (Page 1 of 1)
Flea 3:52PM (11/16/2008)
now THAT'S how you do merchandising.
Porsche, Ferrari, Bentley, learn from these guys.
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Beastage 4:07PM (11/16/2008)
Aye, that is how it should be done... opposed to the just slap a badge on it and charge an extra 50%
Trent 5:19PM (11/16/2008)
in case anyone misses it, let me re-emphasize:
http://www.antec.com/usa/productDetails.php?lan=us&id=15125
tankd0g 4:50PM (11/16/2008)
Abarth has officially reached brand whore status.
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Jesse 4:16PM (11/16/2008)
Why is this automotive news? cause a car company can slap stickers on a computer???
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Jesse 4:21PM (11/16/2008)
In case you are wondering...
http://www.antec.com/usa/productDetails.php?lan=us&id=15125
gamefreak32 4:25PM (11/16/2008)
These are all off the shelf parts that have nothing special done to them. The only thing you can't buy is the Abarth sticker. I can see this system costing a 75% premium over the build cost.
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Patrick 4:34PM (11/16/2008)
It may sound like a stupid question, but can anyone tell me how to properly pronounce "Abarth"? It is such a strange word...
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Marko 4:44PM (11/16/2008)
Say "a bath" and then throw in an r just for kicks.
arturo 5:26PM (11/16/2008)
It looks like a nice design but this wont last a minute clean.
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moyoi 10:24AM (11/17/2008)
I was thinking the same thing
GOT 10:41AM (11/17/2008)
And you can say, "short-circuit" when paperclips, staples or any small metal objects are dropped in there.
Can I just get the Abarth stickers???
Swede 6:09PM (11/16/2008)
Horray for the Antec Spider-thingy.
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Swede 6:10PM (11/16/2008)
You Sir, can't spell.
Buckus 3:40PM (11/17/2008)
How to become a brand whore:
1. Obtain an off-the shelf computer case (http://www.antec.com/usa/productDetails.php?lan=us&id=15125)
2. Paint some of it white
3. Silk-screen your brand onto the top
4. Slap brand-sticker onto the front
5. Mark up 500%.
6. Hope no one notices
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Steve 7:43PM (11/16/2008)
I wonder how much of a premium they're going to charge for a bunch of off the shelf parts with an Abarth sticker on it.
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Mobius_1 8:28PM (11/16/2008)
I want the Esse esse Package ;)
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McLovin 2:11AM (11/17/2008)
Wow! That looks totally amazing. Who the hell is Abarth? I guess since the Italians no longer sell cars in the US we don't get this.
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Brian 9:25AM (11/17/2008)
Damn are these the only pictures & specs they would give you? Hardly worth even publishing it, since this is nothing but a re-branded case..
http://www.freewebs.com/konkussion/guts%20side.JPG
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