As we move inexorably toward the electrification of cars, companies that have made a business out of tweaking engines for more power will have to make some significant changes to their business model. BRABUS is a company known as the primary third-party alternative to AMG when it comes to enhanced cars from the house of Daimler, and today has announced its first foray into electricity. The German tuner is now offering a package of changes for the very few people who have or will soon own a Tesla Roadster. For the moment at least, changes to the all-electric powertrain are verboten. That means BRABUS has focused on other things like stylistic "enhancements" and a supremely odd "space sound generator" that emits the roar of a V8, race car engine or two futuristic sounds called "Beam" and "Warp".
A set of LED running lamps mounted in the front air intake look kind of like they were ripped off an Audi. Perhaps BRABUS should have developed a new headlamp cluster that integrates the LEDs like real Audis do. Meanwhile, the underbody neon lighting looks like something from 1989 Miami and the rear wing is a questionable addition, as well. It's hard to judge the matte white paint finish in the available photos, so we'll set that aside for now. The only visual change that actually works is the new 18-inch front/ 19-inch rear wheel/tire package with Pirelli P Zero Nero tires. Given the number of Tesla Roadsters that actually exist at the moment, we probably won't see very many examples of this package on the road, which debuts later this month at the Essen Motor Show in Germany.