• Nov 11th 2008 at 10:58AM
  • 25
AutoWeek has announced that it's switching to a bi-weekly distribution schedule for its print magazine, which it claims in the press release after the jump will benefit readers. We think it will benefit AutoWeek in that the once-weekly rag will save a bunch on paper and distribution costs. In return for receiving half as many issues over the course of a year, AutoWeek promises to up its page count per issue and do more "comprehensive editorial features and vehicle reviews". This isn't the first time AutoWeek has changed its distribution schedule, either. It started in 1958 as a bi-monthly motorsport newsletter called Competition Press, and in the '60s added "AutoWeek" to the title and began publishing every seven days. If the economy gets even worse, maybe it'll switch back to bi-monthly, but chances are they'll still call it "AutoWeek".
[Source: International Business Times via TTAC, Photo by cindy47452 | CC2.0]


AutoWeek Announces Changes in Digital and Video Publishing in Addition to Its Frequency to a Fortnightly Publication

DETROIT, Nov. 5 /PRNewswire/ -- AutoWeek announced plans today to expandservice to its readers by changing to a fortnightly distribution beginningwith the January 5, 2009, issue. With this change, each issue will increasein size to provide deeper insight into the consumer car world to its threemillion readers. In addition, autoweek.com will continue to expand its digitalcoverage of instant news and videos.

"We started out as an eight-page newsletter and have progressed to be oneof the most widely read automotive publications and Web sites in theenthusiast world," said Keith Crain, chairman of Crain Communications andeditorial director of AutoWeek. "This change gives us the opportunity to growas a brand and increase our reach to enthusiast consumers, making AutoWeekmuch more than just a weekly."

AutoWeek was launched on July 16, 1958, as a twice-monthly motorsportsnewsletter, titled Competition Press. As the publication grew in popularitythrough the 1960s, the editors began including vehicle reviews and industrynews, changing to weekly distribution with the new title, Competition Press &Autoweek. Eventually, the name was shortened to AutoWeek as it remains today.

"AutoWeek will continue to evolve as consumption habits of the enthusiastchange," said KC Crain, vice president and publisher of AutoWeek. "Modifyingthe frequency of the magazine's distribution allows us to focus on morecomprehensive editorial features and vehicle reviews. At the same time, we'llbe enhancing our ability to deliver the best automotive lifestyle contentthrough the magazine and on autoweek.com."

"I'm thrilled to be able to make a great brand better," said AutoWeekEditor and Associate Publisher, Dutch Mandel. "The changes demonstrate ourcommitment to evolve in an ever-changing world. Our readers now demand newsthe moment it happens, which we provide to them at autoweek.com. Thesechanges will allow us to deliver more in-depth coverage in our products. Ourreaders will be excited and pleased."

AutoWeek is America's only fortnightly automotive enthusiast consumermagazine. For 50 years, it has been providing readers with unbiased,relevant, insightful and timely content, while delivering the latest vehiclereviews and coverage of trends, motorsports, events, personalities and autoshows. Visitors to autoweek.com receive by-the-minute news and updates asAutoWeek is constantly expanding its digital and video offerings. Through itsprint and online products, AutoWeek is an indispensable source of need-to-knowand want-to-know information, making its readers themselves car experts.

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    • 1 Second Ago
      • 6 Years Ago
      How about just "Auto Bi"?

      • 6 Years Ago
      I am somewhat disappointed as I look forward to something good in the mailbox every week. However, I can't say I blame them.
      Daniel Canclini
      • 6 Years Ago
      After reading the Dutch's editorial on the new format...if going bi will be such a great improvement, just think how much better AW would be if you published it twice a year, or twice a decade...or even better yet, twice a century!
      • 6 Years Ago
      When we can get a daily like Autoblog to read for free, why bother spending money on subscribing to a weekly or bi-weekly magazine?
        • 6 Years Ago
        I'm a subscriber to Autoweek and also read Autoblog everyday. While Autoweek is inevitably slower than Autoblog, their articles are more thorough, their focus reaches a wider range of automotive topics, their road tests/reviews follow some level of consistency , and they use a spell checker (:pokepoke:). Autoblog is great for quick, fast snippets of information, but Autoweek has deeper information. They're really a good compliment to each other. Plus, and maybe I'm starting to show my age, but after sitting in front of a laptop all day and being thethered by my Crackberry, sometimes it's nice to just unplug.
        • 6 Years Ago
        True, but I'm not quite ready to take my laptop into the can with me.
      • 6 Years Ago
      So it looks like Old Cars Weekly is the only weekly auto hobby publication... Auto ??? should make the correction I think people will be confused. a weekly by name that comes out bi-weekly???
      • 6 Years Ago
      First, US News & World Report is going monthly, now Autoweek is going bi-weekly. Just like TV Guide became a supermarket gossip tabloid. What's next--the National Enquirer becomes a respectable publication?
      • 6 Years Ago
      I stopped receiving it after a year. I loved getting it, but could not justify $30 a year when a chunk of the magazine is classifieds and I can get the latest news online. The point of getting Autoweek is that it comes weekly, so you get the news quicker. I love the free market.
        • 6 Years Ago
        I subcribed to AutoWeek for more than ten years. Once I realized about 90% of their content is on their website for FREE and is delivered to my desktop days before the print issue, I dropped it and haven't missed it.
        • 6 Years Ago
        I've sub'd for going on 20 years. Even with instant info of the net, Autoweek still has interesting content worth buying.

        Bi-weekly though- kind bothers the point of stale info in print. I'll give it a chance, more content and reviews may be promising.
      • 6 Years Ago
      Sounds like AutoWeak to me.

      The should double the remaining length of subscriptions, if you ask me.
      • 2 Years Ago
      I have been stewing about the "new" Auto(bi)Week since it started. The first issue I received after I renewed my subscription was the first bi-weekly. I have read this publication since it was a newsprint tabloid and quite possibly before the Crain team purchased it. I remember reading the newsprint edition on airplanes and usually giving it to a seat mate. Always had to go wash the black ink off my hands after I was done! Now, I don't care about high-quality paper, perfect bound issues, fancy print treatments on the cover stock or lots of pretty pictures. I really don't care about what shoes or sunglasses I should wear, what cigars I should smoke, watches or fashions I should run out and buy. What's next, a special section on gold chains? Stringback gloves? Obviously, AutoWeek is going after the poseur demographic. I want no part of it!! With sadness, and a sense of relief, I will not renew when my current subscription expires.
      • 6 Years Ago
      Autoblog should provide a print version of itself, complete with the day's comments after the article. I would subscribe to that.
      • 6 Years Ago
      This is sad to read, as I grew up with Autoweek. As some have pointed out, though, some of the mag's advantages have evaporated:

      - Blackout dates on new model news mean that C&D and Autoweek would often be reporting first drives at the same time, so no news advantage...

      - The internet has absolutely changed news delivery, arguably making the need for a weekly magazine (when there are real-time blogs and news outlets) almost obsolete.

      - As was pointed out, they used to be more pointed and opinionated in the past, but of late coverage seems to be more of the "the press release says..." variety.

      Too bad... Who in our news future will be doing investigative reporting?
      • 6 Years Ago
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