• Nov 10, 2008
The world's largest automaker is looking to join Tata Motors and Renault's Dacia brand as purveyors of cheap new cars. Toyota has cultured a company model by building high-quality, reliable cars, and has gone upmarket with its Lexus brand to compete at the high end of the automotive spectrum. More recently, the automaker has attempted to target a younger crowd with its Scion subsidiary and now a fourth brand is being considered to cater to emerging markets wihtout sullying the Toyota's hard-fought image. The new car would be targeted at the Indian and Brazilian markets, and would likely be made at Toyota's plant in Bangalore. Toyota is rumored to be partnering up with Daihatsu, another subsidiary of Toyota, that specializes in Japanese Kei cars for the new inexpensive model. If it indeed does happen, expect the new vehicle to make its debut by 2015.
[Source: Automotive News - sub. req'd]


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  • 18 Comments
      • 6 Years Ago
      It must be embarrassing for toyota how badly their doing in India. I go to India about every 4 years to visit relatives, and rarely see any toyotas. Maybe 1 or 2 in the major towns.
      • 6 Years Ago
      5K??? No AC, no windows....i do not mean no power windows, i mean no windows at all.
        • 6 Years Ago
        you're right about safety

        but the tata nano isn't so bad

        I read somewhere that the design is state of the art

        even though it's cheap and by a new company

        don't forget that these cars don't go that fast. they're mostly used at low speeds in cities
      • 6 Years Ago
      Assuming the new car will be small and short, the new brand will be simply...

      Toy
      • 6 Years Ago
      Not sure why Toyota would bother? It's not like the Toyota name isn't spread over everything from Kei cars to giant trucks and SUVs. Might as well leverage the brand.
      • 6 Years Ago
      Toyota should buy either GM or Chrysler and then sell their el-cheapo cars thru that name. People would just chalk up the poor build quality as good old American design.

      Don't they have like $200 billion in cash? Buying Chrysler would be a drop in the bucket.
      • 6 Years Ago
      Oh no! If the iQ's quality is terrible at like 12,000 USD, There's no telling what horror they can achieve @ 5K...

      P.S: another brand? I guarantee you that by 2015, they will have more brands than GM- and they will all just be rebadged Toyotas from the start.

      **I can't really judge it a whole lot if I haven't seen it yet, but I hope it's good. We need inexpensive, no compromise (except for cargo room) new cars again.
        • 6 Years Ago
        stop making up sh*t, the iQ doesn't have horrible quality, and you wouldn't know since it isn't available in the US until later in 2009. The complaints against the iQ from from European magazines have been that the iQ can't be claimed to be 'premium' interior as Toyota wants (especially for compared to the much cheaper Aygo).
      • 6 Years Ago
      This is cool. Toyota makes phenomenal cars.

      My family owns a Lexus, Toyota, and a Scion.
      • 6 Years Ago

      Sort of like the 21'st century Ford Model T or VW Beetle I guess.
      • 6 Years Ago
      The Peel P50 comes to mind...
      • 6 Years Ago
      Toyota will continue to grow as well as tarnish their image with crappier and crappier cars until they become the new General Motors. Seriously, their quality has slipped with the Toyota division and barely gets off the ground with Scion.
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