For the 2e, Aptera nabs former Saleen and Chrysler executive
Hold on. What the heck is the 2e? It turns out that the 2e is the new name for the Typ 1. The press release describes it as, "The two-seat 2e, slated for full production in 2009, offers consumers fuel efficiency levels that are the equivalent of up to 300 miles per gallon." Sounds like the Typ 1 to us, but we've put in a request to our new BFFs at PCGCampbell to make sure.
Aptera Recruits Marques McCammon to Lead Marketing and Communications and Hires LA Agency PCGCampbell
(Nov. 6, 2008) -- Marques McCammon, former Saleen executive has joined new vehicle start-up Aptera as Chief Marketing Officer. He replaces branding consultant Tony Kirton, who will continue as a consultant supporting McCammon's marketing team.
McCammon, 32, boasts an automotive resume that includes the creation of the Dodge SRT-4 and the initial blueprint for Chrysler's SRT moniker; design of the first modern 4-door convertible, the ASC Helios; and providing product and brand leadership as the former General Manager of Saleen. While at ASC, McCammon was honored by Crain's Detroit Business as one of 40 young executives making an impact on business in the Motor City.
"Aptera is focused on introducing the world to efficiency as a core attribute of transportation design," says Aptera co-founder and Chief Technical Officer Steve Fambro. "Marques's automotive experience, business acumen and entrepreneurial spirit will blend perfectly with our corporate mandate to build the world's most energy efficient vehicles."
Aptera, located in Vista, California, recently opened its second facility in the north San Diego suburbs, where the company will ultimately roll-out its first production vehicle, the all-electric Aptera 2e. The two-seat 2e, slated for full production in 2009, offers consumers fuel efficiency levels that are the equivalent of up to 300 miles per gallon.
"I'm excited to join the team and take on the task of developing Aptera into a brand that consumers can look to for quality, safety and efficiency," says McCammon.
During the first week in his new position, McCammon, along with Aptera President and CEO Paul Wilbur, selected PCGCampbell as the company's new public relations and communications agency.
"PCGCampbell provides a wealth of experience from inside and outside the transportation sector," said Wilbur. "This combination makes them the ideal partner for Aptera, where we similarly merge the experience of the automotive industry with the creativity of California's high-tech industries. With Marques's leadership and the support of teams like PCGCampbell, Aptera is sure to make a significant impact on the transportation industry."
"Anyone who's ever seen the 2e realizes Aptera is all about innovation and re-imagining traditional automotive design," says Shane Smith, managing partner, PCGCampbell, whose clients include EcoMotors International, Yokohama Tire Company, Enova Systems, Volvo North America and Heal the Bay. "When you combine Aptera's unique aerodynamics and superior energy economy, you're offering consumers a remarkable new driving experience. We're thrilled to be a part of such an important, revolutionary project."
Aptera Motors (www.aptera.com), founded in 2004 to develop and build the safest, most energy efficient commuter vehicles on the road, begins volume production of its first vehicle, the all-electric 2e, in 2009. Utilizing streamlined aerodynamic design, lightweight composite structures and unique drive systems, Aptera delivers vehicles that are attainable and efficient. The company operates two facilities in northern San Diego, California, where it designs, engineers and manufactures the vehicles and their composite systems to create an exceptionally strong, sleek body.
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