• Nov 5th 2008 at 7:56AM
  • 4

There are lots of watchmakers that cultivate relationships with automakers and Formula One teams, but few have managed to establish themselves quite like TAG Heuer, whose sponsorship of F1, among other motorsport disciplines, has made their products synonymous with racing. Now TAG is hoping to carry its status into the optics industry, and this is their latest effort: the TAG Heuer C-Flex.

If you were wondering why more eyeglass companies haven't made frames out of carbon fiber, this is the answer. The C-Flex is made of the lightweight, high-strength (and high-cost) wonder-material, with fixtures from titanium in a flexible design said to be inspired by the suspension on an F1 car that, along with the patented nose pads, instantly adjusts to your face. The TAG Heuer C-Flex was unveiled at the recent Silmo optical show in Paris, where it won the Golden Award for its innovative design, and will become available (for an assuredly princely sum) in Spring 2009.

[Source: TAG Heuer via acquire]

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    • 1 Second Ago
      • 6 Years Ago
      Not sure how to read into this article, but the author seems to think TAG just got into the optics market (or is it just about the carbon fiber)? I've been wearing TAG rims for around 4 years now.
      • 6 Years Ago
      now I just gotta make sure my optometrist orders these early so I get them w/ my new prescription...
      • 6 Years Ago
      "Sarah Palin Speedy Retreat Series", by TAG Heuer
      • 6 Years Ago
      Nice job TAG...These look great.

      What i like most is they didn't just put carbon fiber on it to put carbon fiber...it serves a purpose
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