• Nov 5, 2008
Click above for high-res gallery of Buick's new Regal in China

General Motors has unveiled China's new Buick Regal (or at least official pics of it have found their way onto the web), and save for some cosmetic changes, it's basically a badge-engineered Opel Insignia. That's by design though, as Buick is GM's top-selling brand in the land of the great wall, and the new mid-size sedan from Opel has the best chance for success donning a Buick logo. Comparing the Insignia and the new Buick Regal back to back shows that GM simply popped out the Opel grille, got rid of the lightning logo and retrofitted Buick badging for Buick-loving Chinese. The Opel Insignia is a head-turning sedan as it is, and after looking at these official Regal pics, it doesn't look half bad with a Buick grille, either.

The new Regal is scheduled to hit Chinese showrooms in December will arrive with a choice of two powertrains: a 164-hp 2.4L four-cylinder engine and 211-hp 2.0L turbocharged four-cylinder, both of which come standard with a six-speed manual transmission. The naturally aspirated four-banger has a leisurely 0-60 time of 9.8 seconds, while the turbo motor scoots to 60 in 7.8 seconds.

We've been hoping for our own U.S. version of the new Insignia, and recent news of GM product delays could push the next-gen Saturn Aura even further into the future. Meanwhile, China gets a Buick version this year and the new Chevy Cruze, which we may not receive until 2011.


[Source: CarScoop]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 20 Comments
      • 6 Years Ago
      With all the bail out's we do pay a premium price, GM doesn't care about selling good cars in America, they just like its hand outs. $$$$$$$$
      And China already have the Cruze, Actions speak louder than words.
      • 6 Years Ago
      GM needs cars like the Buick Insignia/Regal and Chevrolet Cruze today. They are exactly what customers want now. Delaying the introduction of these cars in America will be a big mistake that GM cannot afford.

      The reason being is that GMAC/ResCap is about to fail along with AIG. AIG has burned through all its bailout loot already and is tanking completely unnoticed by the GP. When it goes, the mortgage industry will rock and reel like gangbusters.

      Furthermore ResCap is in dire straights and has no where to go but out of business.

      No bailout for GM, GMAC, Cerberus or Chrysler is forthcoming. Will the Great Obamanation come to the rescue? I doubt it. The Fed is completely tapped out at this point also.

      Look for major downshifting and junkyard deals in the next couple of weeks.

      More information:
      GMAC has $2.52 billion loss; ResCap unit may fail
      http://news.yahoo.com/s/nm/20081105/bs_nm/us_gmac_6
      • 6 Years Ago
      I would buy it as a Saturn, not as a Buick (I'm not saying Saturn's bad, but Buick has better offerings, such as...). I'll take one 2010 LaCrosse, please.
      • 6 Years Ago
      Well, you see how the Astra sells..
        • 6 Years Ago
        Look at how it is priced, and how it is advertized.

        High, and not at all, respectively.

        People don't spend extra for the fun of it, and they don't by and large search out things they've never heard of. Only enthusiasts do that, and the Astra, Buicks, etc... are not enthusiast niche cars.

        The G8 isn't meant to be either, and it is barely heard of outside of the enthusiast arena, either. Nor is the Subaru Legacy GT, Saab 9^3 turbo, or other practical performance vehicles.

        People see what their neighbors drive, or the front apron of the car lot when they go to shop. If it isn't there, or on a TV ad, most people probably don't know about it. And when they find out, if the price is higher than it's competitors, it quickly gets passed over when it wasn't established with awareness in the first place.
      • 6 Years Ago
      Thats a gorgeous car. If I was in the market for a mid size sedan, I would make sure to drive this; crappy GM dealers be damned!

      I used to hate Buick, but since I took a roadtrip a few months ago in a Lucerne, I have respect for what they are doing with the brand.
        • 6 Years Ago
        You got that right. I love the Lucern as I attested above. It gets a bad rap from the automotive press and so follows consumer opinions. It's a damn fine car.
      • 6 Years Ago
      Nice optimism, there guys...

      It isn't that GM's business practices make things too expensive for what people are willing to pay, when other companies offer more features for less money.

      It isn't that GM doesn't ADVERTISE premium or performance products worth a damn... to let people get to know whether they might like a product, and go out and take a closer look...

      It isn't that people get treated like cattle or idiots, or get taken advantage of, when they go to buy or have their car serviced at GM dealers.

      It's just the stupid consumer. The consumer is always wrong, and they never buy the nice stuff, so they deserve the lack of choice that GM doesn't give them.

      People vote with their feet, and reward products and services that fit what they want, and how they want to be treated in the business arena. If GM isn't that, then they need to figure it out. And offering more CRAP, while delaying or denying the US market their best efforts, are what is going to make GM a dead brand walking.
      • 6 Years Ago
      Damn, that Buick looks good! :O
      • 6 Years Ago
      This is one rebadge I support.
      • 6 Years Ago
      Nice looking car.
      • 6 Years Ago
      China and other countries like it get these types of cars because their willing to pay a premium for them. We aren't here in the US.

      Many automaker domestic and foreign produce cars specifically for this market and bargain-basement priced because we won't pay premiums for them. So we do not get premium products.

      Even if GM sold this car here (at a loss as usual) nobody would buy it. It still amazes me that so many on this site really think brands like Buick and Mercury honestly have a place in today's automotive landscape or that they can be saved.

      They can't, they're dead brands walking.
        • 6 Years Ago
        Speak for yourself. If Buick sold a car that looked like this I might buy it. It's WAY better than that stupid LaCrosse.
        • 6 Years Ago
        Agreed. And it's a shame that we won't buy this stuff as a whole. Personally, in a commuter car -- I don't care about 0-60 times. So 10seconds in a comfortable cruiser with good fuel economy wouldn't bother me in the least, especially when its classic styling to boot.

        Good looking product. Hopefully the next Buick Allure/LaCrosse turns out this good.
      • 6 Years Ago
      That is a beautiful car. More often than not you will see a lesser version of the same car on the road and never consider it again after that.

      If ALL of the cars looked like the one in the picture they would sell like hot cakes. Take for instance the base model CTS's....they're FUGLY. However, get the top of the line model and its an incredible car. This seems to be more of a problem with the American cars than it does the German or Jap cars.

      Just my 2 cents
        • 6 Years Ago
        I would absolutely not limit that to just American cars. I see numerous examples of base models that are considerably worse looking than their up-level models from all over the globe.

        This is why in virtually every car commercial you see shows the car in the ad highlighting the base price with an asterisk and small print showing what it costs to buy the one shown which is virtually always a top of the line model.

        I think it's just in your mind and your perceptions.
      • 6 Years Ago
      Buick does not have the same baggage in China as it does in the U.S., mainly the perception of being a car for grandpa's.

      So when they pluck a beautiful midsize such as the Opel Insignia and put a Buick brand, suddenly what may seemed as an expensive Opel, now is a reasonable priced luxury Buick.

      Same thing as the perception of a fully loaded Accord V6 EX-L costing over 30K, and if same car had an Acura badge.
    • Load More Comments