• Nov 4, 2008
We have good news and bad news to report regarding Toyota's 0% financing deal that's currently going on in the U.S. The Japanese automaker must be seeing positive results from the operation, as it's extended the incentive through the month of November. That's the good news. The bad? This announcement likely means that we'll all need to put up with the excruciatingly horrible "Saved by Zero" commercials that have been infecting our TV screens these last few weeks. *Shudder*

For the month of October, Toyota saw its average daily sales rate drop 24. It may be a shallow victory, but it's apparently enough that these financing deals will remain in effect on 11 models through all of November.

[Source: The Detroit News]


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  • 14 Comments
      • 6 Years Ago
      I absolutely loathe those commercials.
      • 6 Years Ago
      That song is so horrible, I will never, EVER buy a Toyota.
      • 6 Years Ago
      Soulless company full of products with zero panache, and now a s**t commercial.
      • 6 Years Ago
      What really sucks is that the original song by The Fixx is a great tune (if you like 80s staples) with a lot of nuance and wordsmithing (as is usual of Fixx's fair).

      Too bad the "remake" just uglifies it. I'm surprised Toyota didn't just stick with the original, but then I guess they'd look like they were copying Caddy's "Break Through" campaign with Led Zepplin, albeit from a later decade...
      • 6 Years Ago
      Actually, Toyota did even better than the 45% vs 24% comparison seems to suggest, since they managed to keep fleet sales under 10% for October.
      GM's 45% drop is extra terrible because that's already counting the fact that they had to dump 1/3rd of their sales into fleets. Retail sales were unbelievably terrible for October, with only about 111K units sold, which is actually quite a few cars less than Toyota.
      • 6 Years Ago
      Ugh. This is right up there with Five Dollar Footlong on the list of ads that make we want to smash my television.
      • 6 Years Ago
      This has got to be the most annoying ad campaign of the year. I don't even want to think about Toyota now.
      • 6 Years Ago
      The audio of those commercials.... just horrendous. Absolutely awful. Terrible. Makes... head... hurt...
      • 6 Years Ago
      Ugh, Kill Me! Why?! Those commercials are SO annoying.
      • 6 Years Ago
      Those commercials are like spikes to the brain, and they play them NON STOP.

      Toyota... look up "pulse advertising" and get back to me. Fire your ad team.
      • 6 Years Ago
      The person who wrote that song, apparently in haste, should be executed.
      • 6 Years Ago
      I'm very happy to read that I'm not the only one who absolutely hate these commercials.

      Maybe we should form a support group.....or better yet....lets create a class action lawsuit and try to collect damages for mental suffering due to the excruciatingly painful jingle. ;-)
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