Filed under: Car Buying, Toyota
Saved by Zero? Toyota extends 0% financing through November
We have good news and bad news to report regarding Toyota's 0% financing deal that's currently going on in the U.S. The Japanese automaker must be seeing positive results from the operation, as it's extended the incentive through the month of November. That's the good news. The bad? This announcement likely means that we'll all need to put up with the excruciatingly horrible "Saved by Zero" commercials that have been infecting our TV screens these last few weeks. *Shudder*
For the month of October, Toyota saw its average daily sales rate drop 24%. While that's surely not the direction in which the automaker would like to see its sales slide, that figure is dramatically better than that of General Motors, it's largest rival in the U.S., which posted declines of around 45%. It may be a shallow victory, but it's apparently enough that these financing deals will remain in effect on 11 models through all of November.
[Source: The Detroit News]
Reader Comments (Page 1 of 2)
Michael 8:03AM (11/04/2008)
Saaaaaavvvved
Byyyyyyy
Zeeeeeroooooooooo!
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ack154 8:04AM (11/04/2008)
The audio of those commercials.... just horrendous. Absolutely awful. Terrible. Makes... head... hurt...
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Gabagool 8:22AM (11/04/2008)
I like it, i never heard the song before but after these commercials i went on Youtube a few times and listened to it.
Now only if Toyota made better interiors.
Saved by Zero.
Jeff 9:02AM (11/04/2008)
Oh god... I can't agree more. I'm going to go crazy if I hear that stupid jingle anymore.
Egon 9:10AM (11/04/2008)
I just downloaded that from iTunes to add to my Toyota playlist. Oh, oh, oh what a feeling!
Gabagool 9:12AM (11/04/2008)
Link to the song
http://www.youtube.com/watch?v=swzK7Q8teSM
carsteve 8:22AM (11/04/2008)
I absolutely loathe those commercials.
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Patrick 9:06AM (11/04/2008)
The person who wrote that song, apparently in haste, should be executed.
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Jason 9:19AM (11/04/2008)
That song is so horrible, I will never, EVER buy a Toyota.
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Luis 2:08PM (11/04/2008)
@Jason: Tha actual song is pretty decent. But Toyota did it an injustice by putting it on their comercials. (I wonder if The Fixx is getting royalties?)
rickhamilton620 9:20AM (11/04/2008)
Ugh, Kill Me! Why?! Those commercials are SO annoying.
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pditty 9:22AM (11/04/2008)
Those commercials are like spikes to the brain, and they play them NON STOP.
Toyota... look up "pulse advertising" and get back to me. Fire your ad team.
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Paul 9:40AM (11/04/2008)
I have said it before, and I will say it again, this ad campaign is why terrorists hate us.
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LMBVette 9:42AM (11/04/2008)
I'm very happy to read that I'm not the only one who absolutely hate these commercials.
Maybe we should form a support group.....or better yet....lets create a class action lawsuit and try to collect damages for mental suffering due to the excruciatingly painful jingle. ;-)
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notYou 10:34AM (11/04/2008)
What really sucks is that the original song by The Fixx is a great tune (if you like 80s staples) with a lot of nuance and wordsmithing (as is usual of Fixx's fair).
Too bad the "remake" just uglifies it. I'm surprised Toyota didn't just stick with the original, but then I guess they'd look like they were copying Caddy's "Break Through" campaign with Led Zepplin, albeit from a later decade...
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M 10:39AM (11/04/2008)
This has got to be the most annoying ad campaign of the year. I don't even want to think about Toyota now.
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tekd 10:46AM (11/04/2008)
Actually, Toyota did even better than the 45% vs 24% comparison seems to suggest, since they managed to keep fleet sales under 10% for October.
GM's 45% drop is extra terrible because that's already counting the fact that they had to dump 1/3rd of their sales into fleets. Retail sales were unbelievably terrible for October, with only about 111K units sold, which is actually quite a few cars less than Toyota.
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Matt 10:46AM (11/04/2008)
Ugh. This is right up there with Five Dollar Footlong on the list of ads that make we want to smash my television.
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Paul 11:43AM (11/04/2008)
I would replace every song on my iPod with the 5 dollar footlong song for a year if I was promised to never have to hear this tripe again.
Brian 10:57AM (11/04/2008)
Au-u-u-g-u-g-u-h-h-h-... Even our Toyota district rep is mocking that stupid ad. Awful. just awful.
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