• Nov 3, 2008
Click above for high-res gallery of the Toyota Venza

It's been almost a year since Toyota debuted its new Venza crossover at the 2008 Detroit Auto Show, and we've heard nary a peep since. With the launch of the V6 model only a month away, though, we've finally received pricing info. The rather ungainly looking Venza will start at $25,975 with Toyota's new 2.7L four-cylinder engine and front-wheel-drive, and top out at $29,250 for the 3.5L V6 model with AWD. This makes the Venza's pricing very close to its competition from Nissan and Ford, though Toyota's model is the only one available with a four-cylinder engine.

Standard features on the Venza include traction and stability control plus plenty of safety features, and the options list looks like it came straight from Lexus. Some of the dollar figures on those options are Lexus-like, as well. DVD Navigation with upscale JBL sound will set you back $2,590, and just the upgraded stereo will cost an additional $1,090. Toyota also offers four levels of luxury packaging ranging from $1,600 for leather seats to $4,345 for a package with leather, HID headlights, mahogany wood finishes and heated mirrors. For full pricing info, check out Toyota's official press release after the jump.


[Source: Toyota]

PRESS RELEASE

TOYOTA ANNOUNCES PRICES FOR NEW 2009 VENZA


TORRANCE, Calif., Nov. 3, 2008 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer's suggested retail prices (MSRP) for the 2009 Toyota Venza. MSRPs will range from $25,975 for the four-cylinder with front-wheel-drive (FWD) model to $29,250 for the V6 with all-wheel-drive (AWD). Venza V6 models will start hitting dealerships in early December, with full production and sales of both engines in January.

Venza represents a new direction in passenger cars for Toyota. It combines excellent fuel economy, innovative design, outstanding utility and excellent value. Venza will use a single grade strategy with simplified packages and stand-alone options that will include an impressive list of comfort and utility features.

Venza is available in nine colors with a choice of two engines, a four-cylinder and a V6, each offered in FWD and AWD. Both engines are mated to a six-speed sequential-shift electronically-controlled automatic transmission. MSRPs for Venza models are:
  • Four-cylinder FWD $25,975
  • Four-cylinder AWD $27,425
  • V6 FWD $27,800
  • V6 AWD $29,250
The new Venza prices include the following standard features on all models:
  • Electronic Power Steering
  • Rear spoiler
  • Cruise control
  • Integrated fog lamps
  • Privacy glass
  • HomeLink®
  • Six-disc CD changer with roof-mounted XM® satellite radio antenna
  • Dual-zone automatic climate control with air filter and second row seat vents
  • A tilt/telescopic adjustable steering wheel with integrated audio controls
  • Six-speed transmission with sequential shift
  • Vanity mirror Rear windshield wiper
  • 20-inch wheels on V6; 19-inch wheels on four-cylinder
  • Electrochromic rearview mirror with compass
  • Power windows with auto up/down function and jam protection on all four doors
  • Cargo area one-touch forward-fold seat levers
  • Tonneau cover
  • Seven airbags
  • Rear personal overhead lamps Hill-Start Assist Control (HAC)
  • Dual exhaust on V6
  • Front active headrests
  • 14-degree rear seat recline

Venza is the first Toyota passenger car to offer the Star Safety System™ as standard equipment for all models which includes enhanced Vehicle Stability Control (VSC) and Traction Control (TRAC) Systems with a cutoff switch, Anti-lock Brake System (ABS) with Electronic Brake Force Distribution (EBD) and Brake Assist.

Venza also brings many new firsts as optional features to the Toyota lineup that are typically found on luxury vehicles. High intensity discharge headlamps with an automatic high beam feature that detects oncoming vehicles and automatically switches the headlamps from high- to low-beam; chrome-accented one-touch door handles on the front side doors that lock and unlock all four doors and rear hatch door; panoramic roof with power tilt/slide function and a separate fixed glass panel over the rear seats; and wireless Bluetooth® streaming music from the navigation system.

Other first time Toyota options include a multi-information display that can be customized to adjust the font size and content. The navigation voice instructions are available in Spanish, French or English.

Additional options for Venza include Smart Key System with push button start; power rear door with jam protection; leather-trimmed seats; tow hitch; rear bumper protector; roof rack; carpeted floor mats; and a cargo mat. A full line of pet products such as a rear hatch pet ramp, booster seat with harness, pet buckles, rear seat zip line-style harnesses, pet carriers, bucket seat, bench seat and hammock-style waterproof seat covers are available at Toyota dealerships.

VENZA OPTION MSRP

FACTORY OPTIONS

• Panoramic glass roof with front power tilt/side moonroof ($1,050)
• Voice-activated touch-screen DVD navigation system with JBL Synthesis® surround sound AM/FM 4-disc in-dash CD changer with integrated satellite radio, MP3/WMA playback capability, hands-free phone capability and music streaming via Bluetooth® wireless technology and 13-speakers ($2,590)
• Rear-seat DVD entertainment system with JBL Synthesis® surround sound, 9-inch display and two wireless headphones and remote, 120V power outlet and RCA jacks ($1,680)
• JBL Synthesis® surround sound AM/FM 6-disc in-dash CD changer with integrated satellite radio, MP3/WMA playback capability, hands-free phone capability via Bluetooth® wireless technology and 13-speakers ($1,090)

PACKAGES
• Security Package – backup camera and anti-theft system ($570)
• Convenience Package – Smart Key System with Push Button Start and power rear door with jam protection ($860)
• Lighting Package - High Intensity Discharge (HID) headlamps with Automatic High Beam Headlamps ($815)
• Leather Package – leather seating surfaces, 4-way power front passenger seat with lumbar support, satin mahogany wood-grain-style interior trim, leather-wrapped steering wheel and leather-wrapped shift knob with satin mahogany wood-grain-style inlay. ($1,600)
• Comfort Package – leather seating surfaces, 4-way power front passenger seat with lumbar support, driver and front passenger seat multi-sate seat heaters, satin mahogany wood-grain-style interior trim, leather-wrapped steering wheel, leather-wrapped shift knob with satin mahogany wood-grain-style inlay, color-keyed, heated outside mirrors and windshield wiper de-icer. ($2,100)
• Premium Package #1 – leather seating surfaces, 4-way power front passenger seat with lumbar support, satin mahogany wood-grain-style interior trim, leather-wrapped steering wheel, leather-wrapped shift knob with satin mahogany wood-grain-style inlay, High Intensity Discharge (HID) headlamps with Automatic High Beam feature, power rear door with jam protection, Smart Key System with Push Button Start, backup camera and anti-theft system ($3,845)
• Premium Package #2 – leather seating surfaces, 4-way power front passenger seat with lumbar support, driver and front passenger seat multi-stage seat heaters, satin mahogany wood-grain-style interior trim, leather-wrapped steering wheel, leather-wrapped shift knob with satin mahogany wood-grain-style inlay, High Intensity Discharge (HID) headlamps with Automatic High Beam feature, power rear door with jam protection, Smart Key System with Push Button Start, backup camera, anti-theft system, color-keyed, heated outside mirrors and windshield wiper de-icer ($4,345)
• Tow package – engine oil cooler, larger radiator fan & heavy-duty alternator ($220)


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    • 1 Second Ago
  • 37 Comments
      • 6 Years Ago
      I'm kinda surprised that the price difference between the base 4 cylinder FWD and the top end V6 with AWD is only $3300...I've honestly never seen pricing this tight on these kinds of options before.
        • 6 Years Ago
        Price doesnt change much since all else stays the same, although the AWD option is CHEAP. The 4 and 6 use the same trans.
      • 6 Years Ago
      Why is Toyota afraid to call this wagon a wagon?
        • 6 Years Ago
        Well, the vehicle is wider, taller than a Camry, so I suppose that its more comfortable for 3 people to sit across the back...I assume. For people with 3 child seats, this is probably easier than a Camry. I dunno, methinks a Mazda 5 would be better.

        Also, 19" wheels on the 4-banger? Those are big.
        • 6 Years Ago
        Its actually a raised hatchback but that's a worst word than wagon.
        • 6 Years Ago
        "19" wheels on the 4-banger? Those are big"
        20's are the new 15's, which means that these rims are an inch to small ;-)
        • 6 Years Ago
        Venza ground clearance, 8.1 inches.
        Camry XLE V6: 5.3
        Matrix: 5.9

        please define 'reasonable'
        • 6 Years Ago
        With available AWD, reasonable ground clearance, and a 3500 lb tow rating, calling it a Camry wagon would be selling it short.
          • 6 Years Ago
          Dan,

          You can give a Camry wagon AWD and a couple inches lift, but it's still a Camry wagon. The higher tow rating is the only thing that sets it apart a little.
        • 6 Years Ago

        It's a Venza, that's why. A Toyota Venza - ain't it special?
      • 6 Years Ago
      Why no wagon, that all it is actually. It is the current generation's wagon. It just doesn't have the stigma.

      Crossover sounds so much better than station wagon, station wagon is so seventies.
      • 6 Years Ago
      I think its over priced. I wouldn't be surprised if Hyundai's Portico competitor starts at $20k.
      • 6 Years Ago
      I actually think its attractive in a conservative way. Better looking than the overgrown Highlander. It looks like a Toyota version of the Lexus RX. At least it can come with a 4-cylinder for those who prefer it. And the brown color Toyota chose for the pics is HORRIBLE.
      • 6 Years Ago
      Why not just sell a Camry wagon? They already have the Highlander as a cross-over.
      • 6 Years Ago
      Wow. Priced within 200 bucks of the Ford edge.... For essentially the same thing...
        • 6 Years Ago
        @ tekd: Getting a crossover that's original: priceless...
        • 6 Years Ago
        And what makes it 100x better than the Ford, JDMlover? The fact that the Toyota is a Japanese car and not an American?

        Someone needs to smack you upside the head. You're making my brains hurt.
        • 6 Years Ago
        The same thing, only this one has ZERO style.

        I'd roll in an Edge ANY day over this piece.
        • 6 Years Ago
        Actually if you go over the option lists it looks like Toyota is actually being very aggressive with pricing on the Venza. The $27800 FWD V6 model is actually equipped better than the $29000 Edge SEL, and if you don't care about the V6 the I4 makes it even cheaper to get a car pretty loaded car.
        And on the high end of things the Edge Limited AWD is $33640, whereas on the Venza that would run you $31350 ($29250 plus the $2100 comfort package gives you basically the same features). If you really wanted them virtually identical you'd actually have to upgrade the wheels on the Edge which is a $900 option.

        So MSRP-wise the Venza runs $2290-3190 less on the loaded end (or you could load it out better than any Edge), and on the bread and butter models it seems like it's still cheaper by $1200 or so (and you get larger wheels for free basically).

        The Edge SE seems to not really have anything to compare it to since it seems like Toyota basically skipped that trim level on the Venza, since all the Venzas get a power driver seat standard (it's not on the list posted here but it's standard, only the passenger seat is an option as you can tell), the six CD changer standard, and the dimming mirror, which is basically what separates the Edge SE from the SEL.

        Of course I can only assume Ford will offer more attractive rebates than Toyota will, so the real pricing should be much closer.
        • 6 Years Ago
        Yea.

        But its 100 times better then the ford.
      • 6 Years Ago
      "DVD Navigation with upscale JBL sound will set you back $2,590"

      Even in the new Scions, NAV will set you back $2k. Just ridiculous. AVIC F-series ftw.
        • 6 Years Ago
        That's cheaper than Cadillac charges. I do agree it's ridiculous though.

        Suzuki (I think it is) has the right idea. They just mount a Nuvi in the dashboard. And it's quite affordable.
        • 6 Years Ago
        tekd- OE NAV units get nabbed all the time- they swap into vehicles just fine- my Pop had his stolen out of his car in the driveway- the same night as 5 others in his neighborhood- not a scratch, scuff or peep heard.
        • 6 Years Ago
        The problem with the Nuvi solution (Honda also does something similar for the Fit) is that some idiot will still try to break into your car and steal it.
        The only reason why car companies still get away with charging people $2000 or $3000 for what should be a $300 GPS option is because the portable kinds are break-in bait. It's probably the most profit laden option there can possibly be, since those GPS units probably cost them $200 each.

      • 6 Years Ago
      Didn't Toyota hear about a car named Chrysler Pacifica which didn't sell and was discontinued?
        • 6 Years Ago
        That was a Chrysler and this car is much shorter and cheaper.
        • 6 Years Ago
        So just because Chrysler failed at something that means Toyota will?

        • 6 Years Ago
        Yeah, why does Toyota even bother selling the Camry when the Sebring sells so poorly?

        Oh wait, that's right, they're not the same cars.
      • 6 Years Ago
      Brown. At least they used the appropriate color for this turd.
      • 6 Years Ago
      This Saturday AutoWeek will review this car, test drive and everything.


      Also i want to see MPG numbers, lets see how it compares to other cars.
      • 6 Years Ago
      No third row? What's the point? It seems to go backward from the Highlander.
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