• Nov 3, 2008
Click above for high-res gallery of the 2009 Mitsubishi Galant

Mitsubishi has a plant in Normal, Illinois that's capable of churning out 240,000 vehicles per year, if the demand is there. Currently, the plant produces the Galant, Eclipse and Endeavor CUV, a model mix that doesn't even spur enough excitement to drive the plant to its 100,000 vehicle per year break even point. Mitsubishi CEO Osamu Masuko would like to shuffle the models produced in Normal, focusing less on the Galant and producing more cars for global sale. For instance, vehicles like the Lancer or Outlander could be built in the Illinois plant instead of the Galant. Since those vehicles are offered worldwide, the hope is that building them in the U.S. for export to other markets would bump the plant's volume past 100,000 vehicles per year on the strength of demand elsewhere. Mitsubishi has only been able to sell 80,000 vehicles in the U.S. this year, and Masuko wants more small cars to meet growing consumer desire for fuel sippers. One thing seems certain is that the Normal plant won't be idled, having just been given a four-year extension with a UAW labor deal.


[Source: Automotive News - sub. req'd]


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  • 21 Comments
      • 6 Years Ago
      What happened to Mitsubishi? I remember in the early 90's they had the hot 1st gen Eclipse. Everyone who just got a driver's license wanted one. They also had the 3000GT which looked better than its twin Dodge Stealth. The Diamante was nice looking with a good interior. Somehow they screwed up putting the same mojo in the Galant and Mirage (Lancer). Had these two cars being done better Mitsubishi could have been a real contender in sales.
      • 6 Years Ago
      gosh, i forgot Normal was a UAW plant. i guess that's what happens when you inherit the headaches of a joint venture with the big detroit three.
      • 6 Years Ago
      If Mitsubishi could make a Galant Evolution, with the Lancer Evolution's all wheel drive system, maybe a turbo V6 making 400 horsepower, and a 6MT (optional TC-SST), that... would be a pretty awesome car, don't you agree?
      • 6 Years Ago
      Mitsubishi still makes cars? Had no idea lol. Thought they went out of biznez. Go figure.
        • 6 Years Ago
        What I should say is- the 1st Eclipse was hot in its' time... but the LAST gen Eclipse (though still a non-performer-chick-car-mostly) looked more up to date than the CURRENT Eclipse, which also under-preforms and looks like a 90's flashback.

        Or maybe my first comment was better. It doesn't actually matter...
      • 6 Years Ago
      Mitsubishi has a chicken-and-egg problem- no one wants to buy the car because no one knows anything about Mitsubishi, and no one knows anything about Mitsu because no one buys the cars!

      I mean, some of their product are at least decent enough to compete with Big 3 also-rans (Endeavor and Outlander aren't half bad) but the lack of an image just really hurts.

      The Galant, however, needs to get better or cheaper, fast.
      • 6 Years Ago
      I never cared for those 3 cars at all.
      Mitusbishi should import their small Pajero 3 door or make it here.
      Kumail
      • 6 Years Ago
      that galant needs a redesign, bad...

      the new taillights actually look good but they need a new front ASAP.
        • 6 Years Ago
        @Kumail
        @Kumail

        I agree 100%. Not too long after the Evo X concept came out there was a slick looking concept, ZT, that adapted that same shark-nose styling. I would love to see Mitsu follow through w/ that....and possibly a rebirth of the VR4 Galant. Just throwin' it out there :P

        http://www.autoblog.com/photos/mitsubishi-concept-zt/390827/
        • 6 Years Ago
        @Kumail
        Agree. The current Galant is horrible. You have to think that Mitsu is so far out of the family car race that it might not even be worth it to put much effort into that market.
        • 6 Years Ago
        @Kumail
        It has all been downhill for the Galant since the 91-92 VR4.
      • 6 Years Ago
      Please being the i...especially in electric form.
      • 6 Years Ago
      What is all this Mitsubishi talk. Clearly that's a picture of a Toyota Camr...... Oh... nevermind. It IS a Mitsubishi.
      • 6 Years Ago
      bring the colt over!
      • 6 Years Ago
      What? They are still making the Galant? Really? Havent' seen one of those in since Clinton was Prez.
      • 6 Years Ago
      The suits at Mitsubishi never gave the Galant what it needed to endure in this U.S. market. No ESC in its lower model ranges, very little promo, an interior that reeks of another century, let alone 2008...the list goes on.

      Too bad...it coulda been a contender. Instead, it gets a one way ticket to PalookaVille. I'm NOT surprised.

      The Endeavor? Please...another no hit for Mitsu.
      Eclipse? It can continue to run, but it too needs attention in more ways than one. Give the GS ESC, for starters.
      The Lancer may be a surprise hit for Mitsu if it plays its cards right, plus also introduces the Lancer liftback version.

      Oh well...

      Peace!
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