Volvo creates its own YouTube channel
Click above for a video of the Volvo Jakob Hot Rod
Fans of stylishly-curvy Gothenburg-based
Our absolute favorite videos, though, are of the Volvo Jakob Hot Rod. That's some Scandinavian design we can really get behind. According to Volvo, breaking news will also be posted on the video channel, so now we've got yet another source to check out every day.
Gallery: Volvo Hot Rod Jakob
[Source: Volvo]
Video:
PRESS RELEASE:
Launch of the Volvo Cars News Channel on YouTube
GOTHENBURG - October 30, 2008: In response to the phenomenal growth of film and video communication on the internet, Volvo Car Corporation is now launching its own YouTube channel.
"The general media power shift we are seeing today is making it more and more essential to get our message across to all of the people with an interest in our cars - you could call them publicists - who pass it on to others in turn, via their blogs and online communities," says Peter Ganjbar, Manager, Public Affairs working with new online channels, at Volvo Car Corporation. "We are also seeing the world's major media groups forging links with new forums on the internet to maintain the flow of traffic to their sites. This is a very interesting development for customers, dealers and everyone else with an interest in Volvo Cars," he continues.
There has been a sea-change in the way that people 'consume' televisual media since the breakthrough of YouTube only two or so years ago. Using YouTube as a strategic communication partner was the obvious next move in adapting to true globalisation - a world in which speed and simplicity can easily get a step ahead of quality. Here you find amateurs, professional TV productions and commercials all in cheerful coexistence. The phenomenon has made many companies and organisations think very hard about the way they should approach a seemingly chaotic media landscape.
"Viewers are never fooled. It is important to say who you are. YouTube is, in effect, a 'self-policing' medium. So we will be making it perfectly clear that everything published on "Volvo Cars News" is official and authentic material, produced by Volvo Car Corporation," says Peter Ganjbar.
The "Volvo Cars News" channel will carry everything from commercials and PR productions to television documentary material. The aim is to offer visitors worthwhile, enjoyable films about the latest products, and also to take them behind the scenes at Volvo Cars.
"And we will definitely be carrying breaking news here too," says Peter Ganjbar.
Reader Comments (Page 1 of 1)
AK 5:18PM (11/01/2008)
What's with the briefcase at the front of the hot rod?
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Dunc 5:38PM (11/01/2008)
hahahahha yeah wtf??
Torrent 5:57PM (11/01/2008)
It's Volvo's front splitter. lmao
BobinCobb 6:48PM (11/01/2008)
In Reading England, where my US spec 1968 Volvo 145S was serviced, they had a 1928 Jakob sedan on the showroom floor. The body, from the firewall back was covered by heavy leather, like shoe sole material of that era. Not metal, but stiff leather. The plaque with with the car said all the Volvo's of that vintage were leather covered. It was painted grey and looked like a normal car body but felt like early suitcases.
I had 5 Volvo's 1960-1975. Build quality went from outstanding in 1960 to poor by the mid-1970's and I stopped buying them.
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spacegravity4me 1:07AM (11/02/2008)
those tires! what kind of tires are those I want them! They have to be special just for the car. that looks great!
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Swede 4:54PM (11/02/2008)
Yep custom made Pirelli Scorpions.
MikeInNC 7:52AM (11/03/2008)
BobinCobb: You might want to check one of the newer ones. I bought an '05 S40 T5 and it's been a fantastic car. Plenty of power, reliable and averages 28mpg.
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