Nissan has announced a new version of its Versa sedan today, which it claims is now the lowest-priced car in the U.S. For a base MSRP of $9,990 (excluding a $695 destination and handling charge) you can get your hands on the new Nissan Versa Sedan 1.6, which includes a standard 1.6L four-cylinder producing 107 horsepower. It's smaller in displacement than the Versa's other 1.8L engine that produces 122 hp, but is also more efficient returning 26 mpg city/34 highway with a five-speed manual and 26 city/33 highway with a four-speed automatic. The larger 1.8L achieves 26 city/31 highway with a manual, 24 city/32 highway with an automatic and 27 city/33 highway with Nissan's Xtronic CVT transmission. So the new Versa Sedan 1.6 will be slightly more frugal with fuel, but we also expect it will include less standard features in order to keep the starting price below $10,000. The new lowest-priced car in the U.S. will go on sale November 18th.

In the meantime, Nissan has another plan to ease the financial burden of its customers in these tough economic times. The Japanese automaker has announced 0% financing for 36 months (for well-qualified buyers) on the Murano, Sentra, Altima, Versa and Rogue, as well as a $199/month lease for the 2009 Altima and Rogue. Leasing a Rogue for less $200/month will require a hefty down payment of $2,754, while the Altima commands an even more steep $2,759 before you can drive it off the lot. The question is whether or not a sub-$10k Versa and new financing and lease deals will move cash crunched consumers to act.

[Source: Nissan]


PRESS RELEASES

Nissan Announces Lowest-Priced New Car in the U.S.*

- New, 2009 Versa Sedan 1.6 Features $,9,990 MSRP, Excellent Fuel Economy, Design, Quality and Reliability; Available at Dealers November 18 -

FRANKLIN, Tenn. (October 31, 2008) – Nissan North America, Inc. (NNA) today announced a new 2009 Nissan Versa Sedan 1.6 model, which features a starting Manufacturer's Suggested Retail Price (MSRP)* of $9,990* (excluding Destination and Handling). The new Versa focuses squarely on value and fuel economy, with its standard 107-horsepower DOHC 16-valve 1.6-liter inline 4-cylinder engine delivering responsive performance and a 34 mpg highway fuel economy rating (with the 5-speed manual transmission).

The Versa Sedan 1.6 goes on sale at Nissan dealers nationwide beginning November 18, 2008.

"Starting under $10,000, this new Versa Sedan 1.6 has the lowest new-car MSRP in the United States," said Brian Carolin, senior vice president, Sales and Marketing, NNA. "It combines the low price of a used car with the dependability, high quality and full factory warranty of every new Nissan. It's our way of saying that in tough economic times, Nissan is here to help."

Since its introduction in 2006, Nissan Versa has enjoyed strong appeal in the marketplace among buyers seeking fuel efficiency without sacrificing performance or roominess. Versa offers one of the highest standard horsepower/torque ratings and the largest interior in the entry-level segment – along with excellent quality, reliability and durability.

The new high-value Versa Sedan 1.6 model features a smaller displacement 1.6-liter engine (versus the standard 1.8-liter), standard 5-speed manual transmission and simplified content. It is also available with a 4-speed automatic transmission. Fuel economy is rated at 26 mpg city/34 mpg highway with the 5-speed manual and 26 mpg city/33 mpg highway with the 4-speed automatic.

"The new Versa Sedan 1.6 is another way in which Nissan is taking a leadership role in reassuring consumers that now is a great time to consider a new car," said Carolin.

* Based on Manufacturer's Suggested Retail Price (MSRP) of $9,990 for the new, 2009 model year Versa 1.6 Sedan. Claim based on competitive MSRP's in the Lower-Small segment for new, model year 2009 vehicles. MSRP excludes applicable tax, title and license fees. Dealer sets actual price. Prices and specs are subject to change without notice. Destination and Handling $695.


Nissan Announces New Consumer Value Opportunities

– Comprehensive Program is Designed to Reassure Budget-Conscious Shoppers; Includes 0% Financing on Key Models and Competitive Leasing Programs –

FRANKLIN, Tenn. (October 31, 2008) – Nissan North America, Inc. (NNA) today announced a new Consumer Value Program designed to let consumers know that Nissan offers a variety of options in today's marketplace. The program includes:
  • Zero-percent financing on five Nissan models*
  • Competitive leases, including a $199/month lease on the Altima and Rogue**
  • A national advertising campaign supporting the program, which utilizes the theme "Nissan Delivers," will launch nationally on Nov. 4th.
"We know that many consumers have done their research, have made the decision to buy a new vehicle, but are concerned about financing and finding the best value," said Brian Carolin, senior vice president, Sales and Marketing, NNA. "We want to let them know that if they need a dependable, high-quality, high-value new car, Nissan can help them out right now – with great leases and great financing options."

The zero-percent financing program includes the popular Nissan Murano, Sentra, Altima, Versa and Rogue.

"The 'Nissan Delivers' program makes good sense for consumers who now can take advantage of zero-percent financing or attractive leases on a number of great Nissan vehicles," said Carolin.

The Nissan Delivers program will feature a $199/month, limited-time lease offer on the 2009 Nissan Altima Sedan and Nissan Rogue crossover SUV.

*0% APR for 36 months. For well-qualified buyers. Offers end 11/30/08.

**Rogue: $2,754 initial payment required at consummation (includes $2,555 down payment and $199 first month payment). 2009 Rogue S AWD w/ Splash and Mats subject to availability to well qualified lessees through Nissan-Infiniti LT. Leases are subject to credit approval. MSRP of $22,505 includes a destination charge of $695 and excludes tax, title, and license. See your local Nissan dealer for more details.

**Altima: $2,759 initial payment required at consummation (includes $2,560 down payment and $199 first month payment). 2009 Altima 2.5 S with Xtronic CVT, splash guards, and floor mats is subject to availability to well qualified lessees through Nissan-Infiniti LT. Leases are subject to credit approval. MSRP of $22,545 includes a destination charge of $695 and excludes tax, title, and license. See your local Nissan dealer for more details.