Ford bucks trend, will hire 1,000 workers at F-150 plant
Ford says the need to restore third-shift workers is in part due to the company's success selling highly-incentivized, left-over 2008 models. We certainly liked the new F-150, and so does Texas, apparently. Then again, it doesn't hurt that the 2009 model already has a $2,000 rebate on it shood.
The AP also reports that Ford has no plans to scale back its overall product development or the F-150's marketing budget. The first of the new F-150's TV ads are set to run this Sunday on "NFL on FOX".
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